門票安排
Demand＞Supply Price S P1 Shortage P2 D Quantity
Dissipation of rent(租值消散) Dissipation of rent is a situation where potential income is not captured ; instead, it dissipates in the sense that no person in the model claims it. 租值消散是指在沒有人能夠獨享資產價值的情況下，資產的價值會因競爭而消散。
Dissipation of rent(租值消散) Price S Dissipation of rent P1 Non-price competition P2 D Quantity
Black Market(黑市) Price S P1 Pe = P of Black market Shortage P2 D Quantity Q
Hospitality Programs(好客計劃) In order to attack others of black market selling ticket (黃牛飛), Hospitality Programs was carried by FIFA To order a ticket under this programs, the price of it is much more higher than the normal one Needn’t draw lots ; ensure a best seat will be provided 為打擊黑市(黃牛飛)，國際足協設立好客計劃 以比普通票貴十幾倍的價錢訂票， 不用抽籤、更保證靚位
Consumer Surplus (消費者盈餘) CS = TUV－TEV Price S C.S. P1 TR P2 D Quantity Q
Price discrimination (價格分歧) NO!!! Price discrimination (價格分歧) Price discrimination is a pricing practice that is commonly found in the price-searcher’s market Third degree price discrimination: different prices for the same goods on customers on two separate markets 價格分歧是一個在覓價者市場內出現的價格機制 第三種價格分歧： 在兩個不同的市場內以不同的價格售買同一種物品
The Price of the tickets and the seating plan 第1級 第2級 第3級 第4級 揭幕戰 300 180 115 65 分組賽 100 60 45 35 16強 120 75 8強 110 85 55 4強 400 240 150 90 季軍戰 決賽 600 360 220
Middlemen(中介人) The exist of middlemen is to lower the transaction cost. In this case, the Travel & Tourism industry is act as middlemen The Travel & Tourism circles buy the tickets through the internet and the local agencies and resale to the buyers at a higher price Middlemen will earns the gain and minimizes the transaction cost of both sides 在這個案中，擔當中介人角色的是旅行業界 業界透過上網及當地代理取得門票，再高價轉售買家 中介人賺取利益，從中減輕雙方的交易費用
Conclusion To summarize, FIFA sell the tickets in two different forms: -To set the price below the Pe in order to please the public -To carried out Hospitality Programs and sell the best seats and the prices which are near the Pe. 總結，賽會把門票分開兩種模式發售: -講求與眾同樂，把門票訂價於市場平均水平之下 -推出好客計劃，將最佳位置的門票以貼近市場價格水平出售
!!THE END!! !!THE END!! 6A Or Ka Man(15) Szeto Wing Yan (17) Wong Shuk Kwan (18)