新职业英语 Unit 1 职业综合英语 1 第 2 版 ENGLISH FOR CAREERS Unit 1 Organization

Japan USA USA France P. R. China USA Warming-up Warm-1 Task 1 Look at the following logos and give the names of the countries in which the companies are headquartered. Germany ___________ ____________ Car Companies Japan USA ___________ Germany Supermarket Companies USA France ___________ Republic of Korea Mobile Phone Companies P. R. China USA < Back Next > Home

TCL, Sony, Panasonic, Philips… Lenovo, Apple, IBM, Sony… Warming-up Warm-2 Task 2 List at least two companies for each type of the following products. TCL, Sony, Panasonic, Philips… Lenovo, Apple, IBM, Sony… Li-Ning, Adidas, Nike, Reebok… < Back Next > Home

Warming-up logo What is a logo? A logo is a graphical element that, together with its logo type, forms a trademark or commercial brand. Typically, a logo’s design is for immediate recognition. The logo is one aspect of a company’s commercial brand, or economic or academic entity, and its shapes, colors, fonts and images usually are different from others’ in a similar market. < Back

Warming-up Company introduction Company introduction Bavarian Motor Works (BMW) is an independent German automobile manufacturer founded in 1916. BMW is a worldwide manufacturer of high-performance and luxury automobiles and motorcycles. Toyota Motor Corporation, founded in 1937, is a multinational corporation headquartered in Japan, and is currently one of the world’s largest automakers. Ford Motor Company is an American multinational corporation and one of the world’s largest automakers. < Back Next > Home

Warming-up Company introduction Metro AG, established in 1964, is a diversified retail and wholesale group based in Germany. It is the largest in its home market, and one of the most globalized retail and wholesale corporations. Wal-Mart Stores, Inc., founded in 1962, is an American public corporation that runs a chain of large, discount department stores. It is the world’s largest public corporation by revenue, according to the “2008 Fortune Global 500”. Carrefour SA is a French international hypermarket chain, with a global network of outlets. It is the second largest retail group in the world in terms of revenue after Wal-Mart. < Back Next > Home

Apple Inc is an American multinational corporation Warming-up Company introduction Samsung Group is the largest company of the Republic of Korea. It is composed of Samsung Electronics, Samsung Heavy Industries and Samsung Engineering & Construction. Lenovo Group Limited is China’s largest and the world’s fourth largest personal computer manufacturer. Lenovo mainly produces desktops, laptops, servers, handheld computers, imaging equipment and mobile phone handsets (听筒). Apple Inc is an American multinational corporation headquartered in Cupertino, California, that designs, develops, and sells consumer electronics, computer software, online services, and personal computers. < Back Next > Home

Text Task 1 Task 2 Business Know-how Reading A < Back Next > Home

Reading A Text A-1 Before reading the text, see how much you know about Google’s history and development by watching the following two video clips. < Back Next > Home

Reading A Text A-1 声音 翻译 Google 1 Anyone who has ever used the Internet has seen Google, and many people would just “google it” when they try to find information about something on the Internet. As the world’s most popular Internet search engine, Google is one of the greatest examples of online success. < Back Next > Home

Reading A Text A-2 声音 翻译 2 It all began in January 1996 as a research project at Stanford University by Ph.D. student Larry Page. Trying to find a better way for web users to search for relevant pages, Page had an idea that this could be achieved by examining the relationships between web pages. He thought that web pages which had the most links to them from other web pages must be the most popular. The technique appeared to be successful. < Back Next > Home

Google employees became instant millionaires. Reading A Text A-3 声音 翻译 3 Page and his partner Sergey Brin set up their company on September 7, 1998 and registered the google.com the following week. The search engine quickly grew in popularity and in 2000 Google began to sell advertising on their website. After a few years of growth fueled by eager investors, Google went public. Many Google employees became instant millionaires. < Back Next > Home

Reading A Text A-4 声音 翻译 4 Google has acquired YouTube.com which is the Internet’s largest video-sharing website and continues to add new features every day including tool bars, email, and advertising. Of course, with growth and success there also comes competition. Microsoft has tried to acquire Yahoo in order to compete with Google in the Internet search engine area. < Back Next > Home

Reading A Text A-5 声音 翻译 5 In addition to its growth and popularity, Google has also been named the number one company to work for in the United States. It tends to stay away from typical office designs and tries to make the office a place where employees are comfortable and free to excel at their work. < Back Next > Home

Reading A Text A-6 声音 翻译 6 Today, Google has become a multinational corporation in Internet-related services and products. These include search, cloud computing, software, and online advertising technologies. And it is the leader in terms of ad-based revenue on the web. The brain child of two students has become a billion-dollar company and one of the best-known trademarks in the world. Google’s history serves as a perfect model and inspiration for Internet entrepreneurs today. < Back Next > Home

Reading A A-Trans-1 谷 歌 1 上过互联网的人都见过谷歌，许多人要在互联网上查找某方面的信息时，他们都会去“谷歌”一下。作为全世界最有名的互联网搜索引擎，谷歌是网络业界功成名就的最好范例之一。 < Back

Reading A A-Trans-2 2 谷歌始于1996年1月斯坦福大学博士生拉里•佩奇的一个研究项目。为了找到一种能帮助网络用户搜索到相关网页的更好方法，佩奇设想可以通过检索网页之间的关系来实现。他认为其他网页链接最多的那些网页一定是最受欢迎的，这项技术结果看起来是成功的。 < Back

Reading A A-Trans-3 3 佩奇和他的合作伙伴谢尔盖•布林于1998年9月7日创建了自己的公司，并在之后的一周注册了google.com这一网址。这个搜索引擎很快声名鹊起，2000年谷歌开始在自己的网站出售广告。在投资者的热情资助下，经过几年的发展，谷歌上市了，一夜之间谷歌的很多雇员成了百万富翁。 < Back

Reading A A-Trans-4 4 谷歌收购了互联网最大的视频共享网站 YouTube.com，而且每天都在不断增加一些新功 能，如工具栏、邮件和广告。当然，成长与成 功也带来了竞争。微软正试图收购雅虎以便能 在互联网搜索引擎领域与谷歌抗衡。 < Back

Reading A A-Trans-5 5 随着公司的壮大与知名度的提高，谷歌在美国公司就业吸引力的排名也上升到第一。他们尝试打破传统的办公室设计，努力把办公室变成员工感觉舒适、并能充分发挥自己才华的地方。 < Back

Reading A A-Trans-6 6 现在，谷歌已成为一家经营互联网相关服务和产品的跨国公司，其业务包括搜索、云计算、软件和网络广告技术，并且已成为网络广告收入方面的佼佼者。当初两个学生的一个小点子已发展成为一家拥有十亿美元资产的大公司，谷歌也成为全球最著名的商标之一。谷歌的发展史为当今的网络企业家树立了一个完美的典范，也提供了灵感。 < Back

新职业英语 职业综合英语 1 ENGLISH FOR CAREERS Thank You!