年中国冬虫夏草行业市场调研及投资发展前景预测报告

Presentation on theme: "年中国冬虫夏草行业市场调研及投资发展前景预测报告"— Presentation transcript:

1 2011-2015年中国冬虫夏草行业市场调研及投资发展前景预测报告
冬虫夏草市场调研 年中国冬虫夏草行业市场调研及投资发展前景预测报告 报告人：马自强

2 冬虫夏草是一种真菌，是一种特殊的虫和真菌共生的生物体。
冬虫夏草是我国特有的珍稀名贵 药材,素有"软黄金"之称.真正的冬虫夏草均为野生,生长在海拔3000至5000米的高山草地灌木草丛中，对自然环境的 要求很高。分布于青海，西藏，云南，甘肃，四川，贵州等省份。历史上四川的产量最大。产自西藏那曲和青海玉树的虫草质量最高，比较受欢迎，价格也最贵！每年全国的产量仅有80吨至150吨左右 冬虫夏草是一种真菌，是一种特殊的虫和真菌共生的生物体。 ~

3 Hot Tip 近年来，冬虫夏草野生资源减少，产量逐年降低，加之出口内需量加大，供求矛盾日益突出，尤其以其为原料的虫草口服液、虫草雪莲液等保健饮品和药品，以滋阴、补肾、壮阳、养颜、抗衰等的保健功效受到世人认可，人工培育科冬虫夏草市场前景广阔。商品价格在一定程度上是由其供需关系决定的。虫草因其独特的生长环境和不可培植性造成其产量供给一定，而虫草市场又不断地发展需求量不断地增加。所以虫草的价格将会高于其价值，并且可以推测其价格不会出现大幅度回落，还很有可能会上扬。目前虽然大小虫草企业林立，但全国还有许多地方是虫草的空白区，这其中尤以淮河以北最为明显。更有近期养生文化的快速发展，市场需求的不扩过大。有充足的理由相信虫草行业的黄金期即将到来。

4 Diagram 在大量周密的市场调研基础上，主要依据了国家统计局、国家海关总署、国家经济信息中心、青海冬虫夏草协会、西藏虫草协会、中国医药协会、中国保健品协会、中国行业研究网、国内外相关报刊杂志的基础信息以及冬虫夏草专业研究单位等公布和提供的大量资料。对我国冬虫夏草的行业现状、市场各类经营指标的情况、重点企业状况、产业竞争格局等内容进行详细的阐述和深入的分析，着重对冬虫夏草市场发展动向作了详尽深入的分析，并根据冬虫夏草行业的发展轨迹对冬虫夏草未来的发展趋势作了审慎的判断，为冬虫夏草产业投资者寻找新的投资机会。最后阐明冬虫夏草行业的投资空间，指明投资方向，提出研究者的战略创新建议。

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20 Thank You!