COCO香奈儿.

Presentation on theme: "COCO香奈儿."— Presentation transcript:

1 COCO香奈儿

2 Founder Gabrielle Chanel( )

3 Chanel’s history In 1910, Coco has opened in Paris a millinery shop ( millinery shop ) In 1914, Coco opened two boutiques, influenced the profound fashion brand Chanel came into birth. Chanel died,1983by the design genius Carle Lagerfeld ( KARL LAGERFELD ) succession.

4 Design concept: elegant, simple, exquisite 设计理念：高雅、简约、精美
The brand line(品牌路线) 1913 opened a millinery and fashion apparel production; 1921 to develop all kinds of perfume: such as the 1921No.5No.22perfume and perfume, in No.19cuirderussie perfume, perfume, in coco cristalle perfume, perfume, Cologne in egoiste, allure perfume; in addition to various types of jewelry, cosmetics, leather goods, watches, jewelry, sunglasses and shoes of all kinds of accessories.

5 The value of goods and value: $ 5.6 billion Brand sales: $ 3.3 billion

6 Designer 1913-1971 Gabrielle Chanel （加布里埃·香奈儿）
Philippe Guibourge Jean Cazaubon Yvonne Dudel 1983-至今 Karl Largerfeld（卡尔·拉格斐尔德）

7 2011

8 Chanel clothing Enter 20 age, miss Chanel design many innovative style, such as knitted seaman skirt, black mini skirt, bottle collar vest. Also, Coco Chanel gained inspiration from mens, ladies man for added more flavor, a change in women's too beautiful ornate style.

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10 Perfume Chanel No.5（香奈儿5号香水）
In 1924, Chanel made an agreement with the Wertheimer brothers, Pierre and Paul, directors of the eminent perfume house Bourgeois since 1917, creating a corporate entity, "Parfums Chanel." 1924年，香奈儿与兄弟的韦特海默，皮埃尔和保罗，自1917年著名的香水房子资产阶级董事协议，建立一个企业实体“香奈儿香水。”

11 Perfume NO.5 -- Glass's jasmine and rose through the acetaldehyde, rich changes, become the most attractive female incarnation, refined interpretation of the classic the eternal feminine, show the one and only female flavor.

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13 Bule De Chanel Blue Eau De Toilette
（蔚蓝男士淡香水） Camellia -- Chanel perfume symbol(象征)

14 Chanel Quilted bag(菱格纹包)
1955February, the first classic quilted bag was born. 1955年2月，第一只经典菱格纹包诞生。

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16 Others

17 Creative inheritance of double color classic（创意传承双色经典）

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19 The company has had many high-profile celebrities as spokesmodels,
Vanessa Paradis (spokesmodel for Coco Perfume), Keira Knightley (current spokesmodel for Coco Mademoiselle), and most famously MADEMOISELLE 手袋系列 Blake Lively

20 Chanl respresents s style,a timeless style.
香奈儿代表的是一种风格，一种历久弥新的独特风格。

21 Chanel Is a style. Thank you Administrative Assistant