Orange TV Service Introduction

Presentation on theme: "Orange TV Service Introduction"— Presentation transcript:

1 Orange TV Service Introduction
ZHOU Jie Orange Labs Beijing

2 Contents 1 2 3 France Telecom Group & Orange Labs Beijing Introduction
Orange IPTV Service Orange IPTV 介绍 Other TV Services Orange的其它电视服务和努力方向 2 3

3 France Telecom Group & Orange Labs Beijing 1

4 One of the world’s leading telecom operators
世界领先的电信运营商 Present in 220 countries and territories 业务遍及220个国家和地区 170 million customers around the world 在全球拥有1.7亿用户 2007 consolidated revenues : billion euros 年集团总收入：529.59亿欧元 2007 group net profit: 6.3 billion euros 年集团净利润：63亿欧元 194,000 employees 拥有194,000名员工 法国电信是世界领先的运营商 。。。 从2006年开始 法国电信集团采用orange作为集团因特网 电视和移动服务的全球单一品牌。以这个为标志，致力于打造一个真正的综合服务运营商，给随时随处用户提供简单易用的融合服务。 The France Telecom Group, one of the world’s leading telecommunications operators, was serving nearly 160 million customers on five continents (220 countries or territories) as of December 31, 2006, had consolidated sales of 51.7 billion euros by IFRS standards in 2006, and employed 191,036 people. The Group is the market leader on its main segments and offers the full range of telecommunications services: fixed-line telephony, mobile telephony, Internet and multimedia, data transport, and broadcasting. On a telecommunications market that is changing more quickly than forecast, the Group achieved excellent commercial performance levels in 2005, laying the sound foundations needed to continue its development: first incumbent operator to deploy FTTH in Europe a number of wireless broadband clients multiplied by 3 in one year, reaching 5.8 million at the end of 2006 (among which 3.6 million in France) fast growth in the number of ADSL broadband accesses (the Group is #1 provider in Europe) as well as the associated multi service offers (4.1 million Liveboxes sold in 2006, twice as many as last year) a number of clients for VOIP services multiplied by 3 in a year, reaching 2.5 million at the end of 2006 with 590,000 clients at the end of 2006, the Group is the #1 IPTV provider in Europe (#2 in the world) a confirmed leadership in convergence : Unik phones sold in France in 2 months Orange became the Group's single brand for Internet, television and mobile in France, the United Kingdom, the Netherlands and Spain, and Orange Business Services the brand name for the services offered to businesses worldwide. With the new Orange, the Group is continuing to implement its integrated operator strategy, taking a major step towards fulfilling its promise of simplicity and convergence for its customers at work, at home and on the move. The choice of Orange is based above all on its potential for growth in other markets: created in 1994, it now ranks as one of the world's leading brands as: -an international brand, it is known even in countries beyond Orange’s footprint: its reputation precedes it; -a visible brand, with simple and easy-to-remember communication codes; -a brand associated with the idea of Content (Movies, Music, Games, etc.), an important asset for the France Telecom Group’s convergence strategy; -a brand that can stimulate desire; -the brand chosen by customers and employees when asked. Out of the 159 million clients in 2006, 100 million (2/3) were already clients under the Orange brand. figures as of December 31, 2007 2007年12月31日数据 one of the world’s leading communication brands

5 Europe’s leading integrated operator
欧洲领先的综合业务运营商 Belgium 比利时 mobile: 3.14 million fixed-line: 0.58 million Netherlands 荷兰 mobile: 2.05 million internet: 0.55 million Poland 波兰 mobile: million fixed-line: million internet: 2 million UK 英国 mobile: million internet: 1.73 million France 法国 mobile: million fixed-line: million internet: 6.88 million Moldavia 摩尔达维亚 mobile: 0.87 million Spain 西班牙 mobile: million fixed-line: 2.80 million internet: 1.01 million Switzerland 瑞士 mobile: 1,40 million Romania 罗马尼亚 mobile: 8.04 million Slovakia 斯洛伐克 mobile: 2.70 million

6 Strong positions in high-growth regions 业务高增长地区的强大市场份额
Algeria 阿尔及利亚 internet: EEPAD (franchise) Tunisia 突尼斯 internet: Planet Tunisie (franchise) Jordan 约旦 fixed-line: 0.61 million mobile: million internet: 33,000 Morocco 摩洛哥 internet: Maroc Connect (franchise) Mali 马里 fixed-line: 1,000 mobile: 1.17 million Egypt 埃及 mobile: 6.60 million Senegal 塞内加尔 fixed-line: 0.28 million mobile: 2.09 million internet: 29,000 Madagascar 马达加斯加岛 mobile: 0.64 million internet: DTS (franchise) Guinea Bissau 几内亚比绍 in 2007 Mauritius 毛里求斯 fixed-line: 0.14 million mobile: 0.19 million internet: 26,000 Guinea 几内亚 in 2007 France Telecom Group also has strong positions in high-growth regions, such as the Middle East and Africa, and has key subsidiaries with leading positions in their regions. On the Internet, the Group is providing its know-how for its subsidiaries in Senegal, Jordan, Ivory Coast, Mali, Mauritius and Equatorial Guinea, and for its network of franchises in Algeria, Madagascar, Morocco and Tunisia. It also offers fixed-line telephony services in Ivory Coast, Equatorial Guinea, Jordan, Mauritius and Senegal, with leading positions in these markets. In the mobile sector, the Group is present in Botswana, Cameroon, Ivory Coast, Equatorial Guinea, Madagascar, Mali, and Senagal, and serves nearly 9 million clients. Overall (fixed, internet and mobile activities), the Group serves more than 10 million clients in this part of the world. In March 2007, the Group extended its presence in Africa through two operations completed by Sonatel, its Senegalese subsidiary (43%). It has been awarded a third mobile telephony license in Guinea Bissau. The commercial operations of Orange Bissau, the newly formed Sonatel subsidiary, will begin before the end of the first half of 2007 in this country. In Guinea, Sonatel has purchased the mobile license formerly held by the operator Spacetel, for a renewable term of 15 years. At the end of this operation, Orange Guinea will be created with the intention of launching its commercial operations before the end of this year. These two acquisitions mark a new advance in the deployment of the Orange brand in Africa and around the world. *Customer base at December 31, 2006 in controlled companies. The customer bases were consolidated on a proportionate basis at 71.25% in Egypt and at 40% in Equatorial Guinea and Mauritius. Equatorial Guinea 赤道几内亚 mobile: 57,000 Ivory Coast 象牙海岸 fixed-line: 0.27 million mobile : 1,75 million internet: 12,000 Botswana 博茨瓦纳 mobile: 0.44 million Cameroon 喀麦隆 mobile: 1.35 million mobile franchise only fixed-line internet customer base as of Dec. 31, 2006 in consolidated companies

7 A footprint supporting businesses around the world 支撑业务的世界分布
support centers in 166 countries 分布在166个国家的支撑中心 a network covering 220 countries and territories 覆盖220个国家及地区的网络 On the business market, the Group develops and sells communication services for small and medium-size businesses, local authorities, government bodies, large businesses and multinationals around the world under the Orange Business Services brand. To support worldwide development of multinationals, it uses the world's largest seamless voice and data network, as well as its customer centers present in 166 countries and territories .In this way, the Group serves more than  3,700 multinational customers, including two thirds of the top 100 multinational companies with IT and data services. It is also accompanying more than 170,000 companies in France at every step of their projects. The Group covers all business sectors, from banking to industry and local authorities, audiovisual companies and the international financial community Its key offers include the Business Everywhere solution for nomads, which was voted "Best New Service" in the October 2005 World Communications Awards, as well as IP-VPN solutions, with the number of accesses in France growing at a rate of 55% a year.

8 Orange Labs Beijing Organization 北京Orange实验室组织结构
法国电信集团一直保持着较高的创新能力。它建立在世界各地的研发中心在这中间可谓是功不可没。 March 2006

9 Orange Labs Beijing（北京Orange实验室组织结构）
TERMINAL终端 TECHNOLOGIES技术 TERM - Terminal Innovation Device prototyping Chinese suppliers for Orange Devices. OST - Open Source Technology Orange Linux Container LIPS HCI – Human-Computer Interface Speaker recognition Chinese speech synthesis watermarking WCN - Wireless Communications & Networks CDMA2000, TD-SCDMA 4G, SDR Sensor network IPv6 network SDC - Software Development Center Including Contract management IPR management IT support SERVICES服务 MSD - Market Research & Service Development Chinese market knowledge & Innovation transfer from ecosystem Sociology and usage studies STP - Service Trial & Partnership Service trial & Demonstration Partnership in China CSP – Convergent Service Platforms Platform and architecture for P2p, LBS...

10 Lab Office & Innovation Gard（实验室 & 创新园）

11 Orange Labs Beijing address （Orange实验室北京地址）
Office Address公司地址: 10th floor, South tower, Raycom Infotech Park tower C, 2 Kexueyuan south street, Haidian district Beijing , China 海淀区科学院南路2号融科资讯 中心C座南楼10层 TEL: 电话:

12 Orange IPTV Service 2

13 France Broadband Service 法国宽带服务
Dominant technology: DSL, accounts for 95% of all subscription DSL是主要接入技术，采用率达95% The only major cable broadband provider is Numericable 只有一个主要的有线电视宽带提供商Numericable Top 3 ISPs account for more than 80% of the market 主要的三个ISP占超过80%的市场分额 在细看orange IPTV之前 先看一看欧洲和法国的大环境 首先是宽带接入服务

14 Digital TV and IPTV market
UK has the highest Digital TV penetration, France leads the IPTV market

15 IPTV in France 法国的IPTV服务
There are five IPTV services in France 法国的主要IPTV服务提供商: Orange TV, Free, Neuf Cegetel, Alice and SFR (Tele2)

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17 IPTV Service Overview IPTV服务简介
Audiovisual services over ADSL access ADSL上的音视频服务 Part of FT Digital Home 法国电信数字家庭的组成部分 法国电信提供的IPTV服务产品名叫ORANGE TV

18 IPTV : How it works ? BAS BAS Internet Service PF Content providers
Portal Service management AV streams management Video server TV/IP gateway Service PF BAS Content providers ADSL modem / LiveBox PC CPE STB France Telecom network DSLAM ADSL access Inform. System TV streams

19 Some key Milestones / 大事记
Migration to Giga Ethernet, real multicast Q4/2005 主干网采用千兆以太网，动态组播 FT H.264 FTA Bouquet 02/2006 法国电信电视套餐 Service Opened in Spain 23/05/2006 进入西班牙市场 Rebranding to Orange TV 01/06/2006 打造新品牌：Orange TV HDTV launched 01/06/2006 启动高清电视 New markets opened: 2006 Poland, Senegal, Ile Maurice 深入国际拓展： 进入波兰、塞内加尔和毛里求斯 Multi-Room support H2/2006 多房间/多机顶盒支持 Feasibility study: 10/2001 可行性研究 Beginning of development: 01/2002 开发工作开始 Opening in Lyon: 18/12/2003 里昂商用 MoU with Canal+: 06/2004 与Canal+电视台签署备忘录 Most cities covered: 2004 覆盖法国大多数城市 HD TV trial Q2/2005 高清电视试播 MPEG4, H.264 STBs Q4/2005 基于MPEG4、H.264的机顶盒

20 IPTV Service Overview / IPTV服务概况
QoS / 服务质量 Portal error recovery process 门户差错恢复 ATM/GE based IP services are supervised on both network/service level IP服务在网络及服务层受到全面监控 ADSL, ADSL2+ assuring quality ADSL和ADSL2+接入保证带宽 Secured User authentication system 完善的用户认证系统 Current service (end-to-end) up-time target for live TV 服务保障 99.99%: during peak hours / 高峰期 99.95%: overall / 平均 Main services components : 主要服务： Television service / 实时电视服务 VoD “video store” / 视频点播服务 Main features: 主要特色： 3000 on demand films & programs 三千余套点播节目 250 live TV channels in HD & SD 两百五十套高清、标清电视节目 2,37M LiveBox users 237万LiveBox用户 Exclusive Sport (e.g. 7 R. Carros channels) 独家转播体育赛事(7个法网专门频道, 等) Dedicated Music channels (e.g. Madonna) 专门音乐频道（麦当娜, 等）

21 Innovative Orange Bouquet 不断创新的Orange套餐
New Free IPTV service for all Orange Broadband users 新的免费IPTV服务,所有Orange宽带用户均可获得 IPTV+TNT = ~60 Free Digital Channels 结合IPTV和地面数字广播，可以接收约六十个免费数字电视频道

22 Innovative Orange Bouquet 不断创新的Orange套餐

23 Innovative Orange Bouquet 不断创新的Orange套餐

24 New Business Model / 新商业模式
TV content providers (ex. LCI) 电视内容提供商 Free IPTV 免费IPTV France Telecom IPTV Offer provider A/V access services provider TV & Interactive services provider VoD service provider 提供全套IP电视服务 Resources (network) provider / 提供网络资源 Other content providers (ex. Weather…) 其他内容提供商 Client 用户 Orange Broadband 宽带服务 VoD content providers (ex. TF1) 视频提供商

25 Thank You