Analysing Your Sales Force Performance 分析你销售团队的业绩

Presentation on theme: "Analysing Your Sales Force Performance 分析你销售团队的业绩"— Presentation transcript:

1 Improving Sales Productivity by Motivating the Sales Force 通过激励销售团队以提升销售业绩

2 Analysing Your Sales Force Performance 分析你销售团队的业绩
Top 20% sales people delivering 80% of your sales; or 顶尖20%的销售人员为你产出80%的业绩；还是 Top 4% sales people delivering 64% of your sales? 顶尖4%的销售人员为你产出64%的业绩？

3 Top Sales People Don’t Necessary Become Good Sales Managers. Why
Good Business People don't always Become Good Leaders

4 Less than 15% of superstar salespeople succeed in management
少于15%的顶尖销售人员能够成为称职的经理

5 If Sales People Don't Perform to Expectations, Who is Responsible
Good Business People don't always Become Good Leaders

6 Who is the Best Sales Person? 哪位是最优秀的业务员？
No. Of Client Meetings 客户会面次数 Salesman A 191 Salesman B 78 Salesman C 63

7 Who is the Best Sales Person? 哪位是最优秀的业务员？
No. Of Client Meetings 客户会面次数 Proposals Sent 提议书数量 No. of Sales Closed 成交数量 Salesman A 191 123 34 Salesman B 78 43 Salesman C 63 30 25

8 Who is the Best Sales Person? 哪位是最优秀的业务员？
No. Of Client Meetings 客户会面次数 Proposals Sent 提议书数量 No. of Sales Closed 成交数量 Sales Value 销售金额 Salesman A 191 123 34 340,000 Salesman B 78 43 500,000 Salesman C 63 30 25 360,000

9 Who is the Best Sales Person? 哪位是最优秀的业务员？
No. Of Client Meetings 客户会面次数 Proposals Sent 提议书数量 No. of Sales Closed 成交数量 Sales Value 销售金额 Gross Profit 毛利 Salesman A 191 123 34 340,000 100,000 Salesman B 78 43 500,000 200,000 Salesman C 63 30 25 360,000

10 What will be Your Advice to Salesman A, B and C? 你会给业务员A、B及C什么建议呢？

11 Challenges in Sales Management 销售管理遇到的挑战
Only 19% of effective new business developers are effective at maintaining long-term customer relationship 只有19%的新客户开拓人员能够与客户保持长远良好关系 Less than 15% of key account managers are comfortable developing new businesses 只有15%的客户经理对发展新客户感到适意

12 Challenges in Sales Management 销售管理遇到的挑战
Nearly 65% of salespeople who fail could have succeeded in the right type of sales position for their skills 将近65%的表现欠佳的业务员能在更合适的销售岗位上创造更优越的业绩 Nearly 70% of strong customer support and service staff are able to maintain customer relationships 将近70%的客服人员能够与客户保持良好长久关系 60% of sales position failures are related to individuals with the wrong skills for the position 60%的销售人员无法胜任其职是因为个人技能与岗位不匹配

13 What is Motivation? 什么是激励？
Motive + Action 动机 + 行动

14 Motive = Chances of Success + Amount of Effort + Expected Payoff
动机 = 成功概率 + 所需精力 + 预期回报

15 Myths About Motivating Sales People 激励销售人员的误区
Sales people are primarily motivated by money 销售人员最基本的激励是金钱 Sales competitions can motivate sales people 销售竞赛能够激励销售人员 Big job titles are needed to retain top sales people 如果要留住顶尖销售人员就需要给他们职位较高的职衔

16 Why do Sales People become Sales People? 销售员为何成为销售员？
Autonomy 自主自由 Directly links effort to success 能够看到付出所产生的结果 Likes to deal with specific objectives 喜欢目标明确的工作

17 Why do Good Sales People Leave?
卓越销售队员为什么会离职？

18 Reasons Why Sales People Leave 销售人员离职的主要原因
Lack of career development 欠缺职业发展 Unfair treatment 不公平的待遇 To get a promotion somewhere else 到他处升职 Having their autonomy restrained 自由受到约束 Did not feel appreciated 没有受到重视 Lack of systematic training & coaching 欠缺系统式的培训与辅导

19 Balancing between New and Old Sales Staff 在新、老销售人员之间取得平衡
Old Sales people can 老销售能够: Share experience 分享经验 Provide guidance 给予辅导 Be role models 成为榜样

20 Balancing between New and Old Sales Staff 在新、老销售人员之间取得平衡
But old sales people sometimes 但老销售却有时会: Hoard the best leads and territories away from new sales people 将最好的销售线索及地域隐藏，不给新销售员 Use their clout to resist changes or make unreasonable demands 使用他们的影响力抵制改革或漫天要价 Make things difficult for promising new sales people 排挤有潜力的新销售人员

21 Ways to Deal with Errant Experienced Sales People 如何处理跋扈的老销售
Compare your sales team with your competitors' 那竞争对手的销售团队与自己的团队进行对比 Getting new sales people to set good examples 让新人树立好榜样 Never give in to unreasonable demands 针对不合理要求不作出妥协 Use a good CRM system 使用良好的CRM系统

22 What Else to Measure Besides Sales Turnover 除了销售业绩以外的评估标准
Gross Profit 毛利 New Businesses Brought In挖掘新客户 Strategic Customers Brought In 获得的战略客户 Retention and Growth of Existing Customers现有顾客的维护与增长 Ability to Work As a Team团队合作能力 Being Able to Proactively Understand Customers’ Business Issues 能够主动地了解客户的商务需求 Making Sustainable Improvements and Progress in Sales Results/ Sales Activities 推动持续的销售增长、业绩改善

23 成功销售人员会有哪些行为是一般销售人员没有的？
What are Some Behaviours that Winning Sales People Have that Others Don't? 成功销售人员会有哪些行为是一般销售人员没有的？

24 Winning Ways of Winning Sales People 成功销售人员的制胜法则
They ask questions regarding their customers problems, implications and "what will happen if those problems are solved" 他们针对顾客所面临的问题、问题产生的影响以及“如果那些问题能够被解决会发生什么？”来进行提问 They are personally accountable for customers' results and understand customers' businesses 他们会为客户所想达到的结果负责到底，并深入了解客户的商务情况 They reach to ALL people who can influence over the outcome of the sale 他们会接触、联系所有会影响销售结果的人士

25 Winning Ways of Winning Sales People 成功销售人员的制胜法则
They match their sales process with their customers' buying process 他们会把注意力放在顾客的采购步骤，并将自身的销售流程配合客户的采购步骤 They seek to build a relationship with no agenda first, rather than aiming the customers' pockets everytime 他们在初期与客户建立关系的时侯不期待任何销售结果，而是围绕顾客自身的情况开始谈话 They create value by providing advice and insights to the customer 他们以提出建议、见解的方式创造价值，而不只是一个充当“会说话的宣传手册”

26 39%的顾客是因为销售人员的表现而决定购买的
39% of a customer’s decision to buy from your company is based on the effectiveness of the sales representative 39%的顾客是因为销售人员的表现而决定购买的

27 The R4 of the Customer's Experience 客户购买经历的R4
Reliability 可靠性 Relationship 交情与关系 Responsiveness 积极性 Resourcefulness 资源整合

28 行千里而不劳者，行于无人之地也 If you can march 1,000 miles and not feel tired, you will be undefeatable

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