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ISABELLE 英四甲 Sid 595201022 Christy 595201230 Tiffany 595201462
Emily
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slogan 我們結婚吧! 伊莎貝爾! ( since 1994) Let's get married! Isabelle! 預見幸福約定
Foresee happiness promise. 嫁給我吧!伊莎貝爾 Marry me! Isabelle!
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12 Star Signs Proposal Advertisement (2009)
Cancer巨蟹座: 對男人無辜祈求的眼神最沒輒 Virgo處女座:要她說我願意 得先遵從她的完美主義 Leo獅子座: 愛她 就要讓全世界都知道 Libra天秤座: 對思考周密的告白 最無力抗辯 Scorpio天蠍座:無法抵抗語文能力極佳的示愛 Sagittarius射手座:喜歡自由奔放的求愛
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12 Star Signs Proposal Advertisement (2009)
Capricornus魔羯座:平實的話語 比甜言蜜語更有吸引力 Aquarius水瓶座:最愛忽遠忽近 若即若離的告白 Pisces雙魚座:對死纏爛打的求婚攻勢 最沒抵抗力 Aries牡羊座:看上眼的 一定是最有正義感的男生 Taurus金牛座:喜歡選擇給她安全感的另一半 Gemini雙子座:最重視精神層面的求愛行動
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Product French bride cake Traditional bride cake
New born baby gift( 彌月禮盒) Afternoon tea dessert Moon cake A variety of cookies
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Price Bride cake: The high price series: $1200- $1500
The average price: $800- $1000 The low price series:$600-$760
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Promotion The bride cake just cost $25,000 after the discount.
→ You can get NT$ 600 Cash gift. (NT$ 40,000 → NT$ 1200 Cash gift NT$ 55,000 → NT$ 2600 Cash gift) The members of HSBC Bank can have discount of buying birthday cake. (2009/4/1~2010/1/31 ) The VIP clients of Nan Shan insurance company can exchange birthday cake. (2009/12/15~ 2010/3/31)
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Promotion: activity
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Place 21 direct stores around Taiwan 34 agents around Taiwan
Auction Website
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SWOT Analysis
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The rate of bride cake in the marketplace
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What do customers care about?
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What kind of flavor do customers like?
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The style of package
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Easy to buy?
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Strength 1.High quality 2.The number of flavors
3.Considering the health 4.Attractive package 5.Easy to buy 6.Multiple types of Products 7.Unique marketing way 8.Brand awareness
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Weakness 1.No local feature (Isabelle—French style)
2.Not be accepted by elder 3.Short Expiration Date
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Opportunity 1. Products can be sold at coffee shops,
restaurants or convenience stores. 2. Isabelle can promote the products at Valentine’s Day. .
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Threat 1. Lower marriage rate 2. Competition with other professions.
3. Higher price "Isabelle" 伊莎貝爾 "Swan neck street" 天鵝脖子街 "GINZAYA" 高帽子 郭元益 $1500 / box $600 / box $600~800 / box $1000 / box
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