Final Jewellery project

Presentation on theme: "Final Jewellery project"— Presentation transcript:

1 Final Jewellery project
Theme: Circle

2 Research

3 Survey SEX:M/F AGE: □20-30 □31-40 □40或以上

4 Survey 1.有否購買飾物: a. 有 b. 沒有 2.是否接受以廉價寶石(e.g.蘇聯石) 或沒有鑲嵌寶石所製成的首飾? a. 是

5 Survey 3.購買飾件的原因是: (可選多項) a. 獎勵自己 b. 衣著的一部份 c. 炫耀自己 d. 表示自己的宗教/婚姻狀況等
f. 隨著自己喜好/心情 4.最常購買的飾物類型: (可選多項) a. 頸鏈 b. 手鏈/帶/繩 c. 胸針 d. 腳鏈 e. 戒指 f. 耳環

6 Survey 6(1).留意哪一種廣告: a. 互聯網 b. 報章 c. 雜誌 d. 電視 7.平均每件飾物價格範圍: a. $300以下

7 Survey Report Are fond of simple design
8.對你個人來說,那類是較吸引的首飾? a. 有趣味性(e.g.可組合式) b. 簡單 c. 鑲嵌寶石 d. 視乎品牌 Report Are fond of simple design Prefer necklace , bracelet , earrings Range:$ The best technique of promotion is to advertise on magazines

8 Design Brief The C² collection Targets — age:18-42 Attraction — simple
Price — affordable Art Deco Simple Geometric Shape Materials: Gold ,sliver ,diamond

9 Mind map

10 Sketch

11 Sketch

12 Final

13 final

14

15 Promotional Strategies
Collaborating with magazines offer not for sale products Advertising on popular forum Online shopping