香港電訊市場的發展匯力及動力 城市電訊(香港)有限公司個案探研

Presentation on theme: "香港電訊市場的發展匯力及動力 城市電訊(香港)有限公司個案探研"— Presentation transcript:

1 香港電訊市場的發展匯力及動力 城市電訊(香港)有限公司個案探研
Synergies and Dynamics of Telecommunications in Hong Kong - A Case Study of City Telecom (H.K.) Ltd. 香港電訊市場的發展匯力及動力 城市電訊(香港)有限公司個案探研

2 Development of Telecommunications in Hong Kong - The Two Approaches
Approach One (“Infrastructure Approach”) 方案一(「基建方案」) Heavy Investment in Infrastructure Development Customer Acquisition Return Gernation 重點投資基建發展 積極吸納客戶 獲得回報

3 Development of Telecommunications in Hong Kong - The Two Approaches
Approach Two (“Marketing Approach”) 方案二(「市場推廣方案」) Implementation of marketing campaign to capture customer base, while service provided by resell capacity Return Generation Customer Acquisition 獲得回報 成功吸納客戶 轉售其他網絡商的服務，透過市場推廣吸納客戶 Customer Base Enlargement Recurrent Marketing Campaigns Infrastructure Investment Return Generation 陸續推出市場推廣計劃 基建投資 獲得回報 擴大客戶 基礎

4 Details of Case Study 城市電訊旗下附屬公司，香港寬頻網絡有限公司提供固網服務
Example of “Marketing Approach”「市場推廣方案」的範例 Elaborated by引申如下 : IDD service offered by City Telecom (H.K.) Limited城市電訊(香港)有限公司提供長途電話服務 Fixed Network Services offered by Hong Kong Broadband Network Limited, a subsidiary of City Telecom (H.K.) Limited 城市電訊旗下附屬公司，香港寬頻網絡有限公司提供固網服務

5 Case Study : City Telecom (H.K.) Ltd. Provision of IDD Service
1992 : IDD service supported by “Call-back” technology with endorsement by the Government on legitimate basis, which was at significantly lower rates to increase number of customers and traffic 1992：透過「回撥」技術在獲得政府批准的合法根基下提供長途電話服務，以低價增加客戶及通訊量 1999 : Granted the license of International Simple Resale(ISR) voice service in Hong Kong, offered IDD service with resell capacity from “IPLC” of HKT 1999 : 獲發國際簡單分銷話音服務牌照，以轉售香港電訊的 「國際專線」容量提供長途電話服務

6 Case Study : City Telecom (H.K.) Ltd. Provision of IDD Service
1999 :While profit began to surge, we invested in infrastructure : the Japan-US submarine Cable and satellite stations 1999 : 由於盈利上升，轉向投資基建：日美海纜以及衛星站 This helped to reduce cost of IDD service provision and enhanced our profitability 有助減低長途電話服務成本及加強盈利能力 2000 : We further invested in infrastructure : the Asia Pacific Cable Network 2 (APCN2) 2002 : 進一步投資基建：太平洋海纜（APCN2)

7 Case Study : City Telecom (H.K.) Ltd. Provision of IDD Service
CTI is now a full-licensed operator : 城市電訊現為一全面持牌商： Cable-based External Fixed Telecom Network Service License 電纜對外固網服務牌照 Satellite-based External Fixed Telecom Network Service License 衛星對外固網服務牌照 Market share of IDD : 24% 長途電話服務市場佔有率：24%

8 Case Study : Hong Kong Broadband Network Ltd.
1998 : Launched 56K dialup Internet Access Service under the name of “CTInets” for branding building, customer capturing and revenue generation 1998 : 以CTInets推出56K撥號上網服務，建立品牌形象、吸納客戶並帶來營業額 1999 : Proposed the HKSAR Government to allow the operation of fixed telecom network service by wireless LMDS technology, in which the network infrastructure can be set up at lower cost 1999 : 由於無線技術可減低網絡基建成本，建議政府容許以無線本地多點配送系統技術提供固網服務

9 Case Study : Hong Kong Broadband Network Ltd.
2000 : Issued the Wireless Fixed Telecom Network(FTNS) License by the Office of the Telecommunications Authority, and launched broadband service 2000 : 獲香港電訊管理局發出無線固網牌照並推出寬頻互聯網服務 Speedy customer acquisition : 150,000 residential and 6,000 commercial customers 迅速吸納客戶：擁有150,000名住宅及6,000名商業客戶 Achieved positive results at EBITDA (Earning before interest, taxation, depreciation and amortization) level 扣除利息、稅項、折舊及攤銷前盈利(EBITDA)已達正數水平

10 Case Study : Hong Kong Broadband Network Ltd.
2002 : Further investment in network upgrade fuelled by positive cash flow, we expanded the variety of fixed network service by launching voice service to sustain revenue growth 2002 : 正數的現金收入令我們可進一步投資網絡提升，開拓固網服務種類並令營業額持續增長-推出市話服務 Possessed 50,000 customers 擁有50,000名客戶 Upgrade from wireless FTNS license to Wireline-based FTNS license 由無線固網牌照提升為有線固網牌照 Seeking to develop more diversified service on existing network platform : pay-TV carrier service 透過同一網絡平台研究發展多元化服務：收費電視服務

11 Case Study : Hong Kong Broadband Network Ltd.
Established the world’s largest Metro Ethernet network 建構全球最具規模的城域以太網網絡 Successfully migrated from a reseller of 56K dialup Internet access service to become a fixed network operator 成功由一56K撥號上網服務分銷商進展成為固網營辦商 Network coverage - 1,100,000 homepass 網絡覆蓋一百一十萬戶

12 Our In-building Blockwiring System
Junction Box at Corridor IP Box at Floor HKBN’s cable (grey) FDF at Metre Room Cables of the dominant operator (yellow) Horizontal wiring via existing conduit to corridor

13 香港 ─ 擁有公平開放的電訊市場， 迎接資訊時代的挑戰
Hong Kong - A Place with Fair and Liberal Telecommunications Market to Meet the Challenge of the Information Age 香港 ─ 擁有公平開放的電訊市場， 迎接資訊時代的挑戰