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第八章 商业模式 苗青 浙江大学全球创业研究中心
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一张图理解商业模式 Business Model
价值主张 value proposition 关键行为 顾客关系 合作者 忠实顾客 销售渠道 关键资源 成本开销 营业收入
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一句话理解商业模式 Business Model
The way you deliver value to the customer Value creation Value delivery Value capture
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10 strategies that successful business models often employed 常见使用的10项成功商业模式
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Make yourself professional
Strategy 1 Make yourself professional One-stop shop quality offerings 专业服务
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P&G shampoo family
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Make yourself cheaper Strategy 2 Performance/cost ratio
let mum fall in love with you 低价实惠
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Make yourself smarter Strategy 3 Technological innovation
User friendly 智能高效 策略 3: 智能高效 策略 4: 锁定用户 策略 5: 简单大方 策略 6: 体验非凡 策略 7: 触手可及 策略 8: 贴心服务 策略 9: 可靠可信 策略10: 高端融情
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Cellphone history
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