Paul Canning IEEE DIRECTOR PUB & INFO MARKETING

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1 Paul Canning IEEE DIRECTOR PUB & INFO MARKETING
Valuing Content Paul Canning IEEE DIRECTOR PUB & INFO MARKETING Hill Chen PPA © 2002 IEEE 13 NOVEMBER 2002

2 Paul Canning IEEE DIRECTOR PUB & INFO MARKETING
評價電子線上資料庫內容之價值 Paul Canning IEEE DIRECTOR PUB & INFO MARKETING Hill Chen PPA © 2002 IEEE 13 NOVEMBER 2002

3 What does Value Mean ? • • • • • • • • On Value-Based Strategies
“Many companies claim to deliver superior value. While this may be true, you must be able to prove such claims. It is more important than ever to be able to demonstrate, in an objective and data-driven fashion, that your products, programs, systems, and services will yield economic benefits to customers, either by reducing costs, or by stimulating top-line growth.” – Philip Kotler Slide

4 Value Has Many Factors Depth of content Quality of content
Strong usage Online product features Fair price Slide

5 Academic Librarian View
“We …are in the unenviable position of being a university with an engineering program that is not the biggest in the country, but have a need for access to the full literature of the IEEE for our researchers and students.” – Academic Librarian, Midwest USA Slide

6 All-Society Periodicals Package Online
Creating a Deep Collection IEEE/IEE Electronic Library (IEL) All Info Since1988 < IEEE Journals All-Society Periodicals Package Online IEEE Conference Proceedings POP and POP All Online IEEE Standards All current historical and draft Standards IEEE Standards Online Slide

7 Depth of Content IEEE/IEE Electronic Library…
All IEEE & IEE journals, conferences & standards with INSPEC subset 14 year backfile Over 800,000 documents Over 4,000 publication titles From more than 400,000 authors The best 30% of world’s literature Slide

8 Recognized Quality 9 OF TOP 10 in Elect Eng (205 journals analyzed)
6 OF TOP 10 in Telecommunications (46 journals) 6 OF TOP 10 in Computer Sci H’ware & Architecture (314 journals) 4 of Top 10 in Computer Theory & Methods 4 of Top 10 in Software, Graphics & Programming 4 of Top 10 in Information Systems 4 of Top 10 in Artificial Intelligence 3 OF TOP 10 in Applied Physics (69 journals) #1 CITED journals in Automation & Control Systems, Biomedical Engineering, Imaging Science & Photographic Technology, Robotics, Telecommunications & Transportation! Source: ISI 2001 Journal Citation Report Slide

9 Journal Price & Value Chart
Source: ISI Journal Citation Report, EE Category Low Price Low Value High Price Low Value Low Price High Value High Price High Value > > > > > > > > No. of EE Titles Ranked by ISI IEEE - 70 Elsevier - 15 Kluwer - 7 Taylor & Francis - 4 Wiley - 4 Springer - 3 PRICE VALUE > > > > > > > > > > > > > > > Slide

10 價值是什麼呢？ • • • • • • • • 以價值為基礎的策略上來說
• • • • • • • • 以價值為基礎的策略上來說 “許多公司聲稱他們要傳送最高價值的產品或服務給客戶，當然如果這是事實，這些公司一定要想辦法證明他們對客戶之承諾，在講求資料與目標導向的趨勢中，再也沒有比能夠親自示範證明您的產品、系統、或程式所能產生之經濟效益更重要的事了。這些經濟效益可能是減少成本支出或刺激事業之成長。” – Philip Kotler Slide

11 評斷資料庫的價值有很多因素 資料庫內容之深度 資料庫內容之品質 使用統計量 線上產品的功能與特色 合理的價格 Slide

12 以學校圖書館員的觀點來評斷資料庫價值 “雖然我們在美國所有大學的工程學科領域上並不是最大或是擁有令人稱羨地位，但是我們的研究人員與學生對於取得IEEE全文內容的需要是與那些在工程學科領域擁有令人稱羨地位的大學是相同的。” – Academic Librarian, Midwest USA Slide

13 All-Society Periodicals Package Online
創造更豐富完整的收集 IEEE/IEE Electronic Library (IEL) 所有的資訊 回朔至1988 < IEEE 期刊 All-Society Periodicals Package Online IEEE 會議論文集 POP and POP All Online IEEE 標準文件 All current Standards IEEE Standards Online Slide

14 資料庫內容之深度 IEEE/IEE Electronic Library… 佔全世界30%之最佳文章
收錄所有 IEEE & IEE 期刊、會議記錄、標準資料 、與 INSPEC之資料 文章回溯14年 超過 800,000 筆文章 超過 4,000 份刊物 超過 400,000以上之作者 佔全世界30%之最佳文章 Slide

15 被確信的品質 前十大年度最佳電子工程類期刊IEEE佔九本 (205 journals analyzed)
Source: ISI 2001 Journal Citation Report Slide

16 期刊價格與價值定位圖表 > > > > > > > >
Source: ISI Journal Citation Report, EE Category Low Price Low Value High Price Low Value Low Price High Value High Price High Value > > > > > > > > No. of EE Titles Ranked by ISI IEEE - 70 Elsevier - 15 Kluwer - 7 Taylor & Francis - 4 Wiley - 4 Springer - 3 PRICE VALUE > > > > > > > > > > > > > > > Slide

17 Society Publisher Perspective
(1) IEEE journal prices are about half the market average of the 400 or so engineering and computing journals published by other commercial and society publishers alike; this fact continues to be taken for granted, often by our closest friends, (2) IEEE faces the same serious economic climate that universities and corporations around the world do and, to understate, we are suffering in the same way, and (3) we are indeed raising our membership dues significantly in 2003, as we did in 2002. – Jonathan Dahl, IEEE Staff Director Slide

18 IEEE Values Mission is To serve members To disseminate information Publish high-quality material at below average prices Survive, and grow, in a competitive environment Slide

19 IEEE’s Three Core Activities
25% 25% 50% Slide

20 IEEE Has It’s Roots in High Tech Entrepreneurs
• • • • • • • • Founding officers of the American Institute of Electrical Engineers in 1884 include: Thomas A. Edison Alexander Graham Bell Slide

21 IEEE Has It’s Roots in High Tech Entrepreneurs
• • • • • • • • Founding members of the Institute of Radio Engineers in 1912 included: G. Marconi These two organizations merged in 1963 to form the IEEE Marconi did not “invent the Radio” however he is considered as the most important single person who contributed to take the "invention" out of the laboratories and put it in everybody's life. In this sense he is really the "inventor" of a new way of thinking and of transmitting intelligence. Radio has really changed this century and the way we all think and relate. Slide

22 IEEE Members Are Leaders of Today and Tomorrow
Robert Metcalfe IEEE Medal of Honor 1996 Inventor of Ethernet Local Area Network Herbert Kroemer IEEE Medal of Honor 2002 Nobel Prize 2000 Developed Principles of Semiconductor Lasers Andy Grove IEEE Medal of Honor 2000 Founder & Former Chairman, Intel Corp. IEEE members are still changing the world we live in. Slide

23 IEEE Members Are the Largest Group of Technology Leaders
Total Membership 100000 150000 200000 250000 300000 350000 400000 1963 1965 1967 1969 1971 1973 1975 1977 1979 1981 1983 1985 1987 1989 1991 1993 1995 1997 1999 2001 2001 Membership Total = 377,342 Slide

24 Impressive Client List
Technology Review’s most innovative companies worldwide Source: Technology Review May 2002; IEEE Sales & Mktg 7 8 1 9 10 2 4 Slide

25 IEEE Information is Used Around the World
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26 Strong Usage • • • • • • • • November 2001 – April 2002
9.2 million PDF’s downloaded last 6 months Avg 755,000 articles available 12 views per article Slide

27 IEEE Information is Used 24/7
Hourly Breakdown 731,000 unique visitors in April Average visit is 6 mins, 44 secs 59.3% visitor repeat rate 40,500 unique visitors each day At least 22,000 visits each hour Slide

28 Value Pricing Based on the Marketplace
• • • • • • • • 2002 prices of engineering journals / equalized to 500 pages Slide

29 IEL is IEEE’s Best Value
Package ASPP POP All IEEE Standards IEE Print INSPEC subset TOTAL IEL PRICE Package price $ 32,995 $ 39,995 $ 40,000 $ 10,000 $ 6,600 $129,590 $97,995 (USD) Slide

30 由IEEE各學會出版社之觀點 IEEE期刊之價格為市場上其他400種商業性質或相同性質學會之工程電腦計算類出版品平均價格一半
– Jonathan Dahl, IEEE Staff Director Slide

31 IEEE 的價值 IEEE 之宗旨 以低於同行之平均價格出版高品質之刊物 在充滿競爭的環境中永續經營成長 服務IEEE會員 廣播資訊
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32 IEEE三大核心經營項目 25% 25% 50% Slide

33 IEEE 為許多知名當代高科技企業家之根本
• • • • • • • • 創辦美國電機電子學會的工程師包括 : Thomas A. Edison Alexander Graham Bell G. Marconi Slide

34 許多IEEE會員都是現在與未來高科技產業之領導者
Robert Metcalfe IEEE Medal of Honor 1996 Inventor of Ethernet Local Area Network Herbert Kroemer IEEE Medal of Honor 2002 Nobel Prize 2000 Developed Principles of Semiconductor Lasers Andy Grove IEEE Medal of Honor 2000 Founder & Former Chairman, Intel Corp. IEEE members are still changing the world we live in. Slide

35 IEEE 會員數目領先其他技術團體 2001 Membership Total = 377,342 Slide
Total Membership 100000 150000 200000 250000 300000 350000 400000 1963 1965 1967 1969 1971 1973 1975 1977 1979 1981 1983 1985 1987 1989 1991 1993 1995 1997 1999 2001 2001 Membership Total = 377,342 Slide

36 令人印象深刻的客戶明單 Technology Review’s 全球最佳與創新企業名單 7 8 1 9 10 2 4
Source: Technology Review May 2002; IEEE Sales & Mktg 7 8 1 9 10 2 4 Slide

37 IEEE 出版品被全世界閱讀應用比例 Slide

38 高使用量 • • • • • • • • November 2001 – April 2002 過去六個月來超過九百二十萬篇全文影像檔被下載
七十五萬五千篇研究文章供檢索下載 平均每篇文章被下載12次 Slide

39 IEEE 資料全年無休供應 Hourly Breakdown 每個讀者平均在IEL 6 分鐘44 秒 59.3%讀者會再次登入資料庫
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40 市場上價格之比較 • • • • • • • • 以2002 年平均五百頁之工程類期刊價格比較 Slide

41 IEL是IEEE最有價值之線上產品 Package Package price ASPP POP All IEEE Standards
IEE Print INSPEC subset TOTAL IEL PRICE Package price $ 32,995 $ 39,995 $ 40,000 $ 10,000 $ 6,600 $129,590 $97,995 (USD) Slide

42 Corporate R&D Manager Perspective
• • • • • • • • Virtual Libraries: Lower Cost per User “There are strong dollars-and-cents arguments for going virtual: the increased market reach and higher actual user numbers; improved functionality and scalability of electronic content and digital delivery mechanisms over print/physical models; and now, a demonstrated lower cost per user…For corporate information center respondents, those who are non-digital spend an average of $869 on each actual user, while for those who are digital, the average cost per user is $689.” – Outsell August 26, 2002 Copyright 2002 Outsell, Inc. Slide

43 USA R&D Funding is Up Total R&D spending rose 64% to $278 billion
Corporate R&D doubled to $191 billion Academic, NFP & government R&D spending = $87 billion Corporations pay for 2/3 and conduct ¾ of all US R&D Sources: National Science Foundation, Industrial Research Institute Slide

44 R&D and Patents 1% in R&D spending = 4.3% rise in market-to-book value
CHI examines patents product of R&D spending measures “science linking” says most valuable patents cite research papers (“current impact”) Sources: Chan et al, MIT, 1999; CHI Research Slide

45 Patents & Technical Achievement
2002 Patent Scorecard Ranked using CHI factors by # of patents Current-impact factor Science linkage Technology cycle time Source: Technology Review, May 2002 Slide

46 Investing in Technical Literature Provides Pay-off
Your personal money? CHI 20 most undervalued stocks = 36% avg gains/yr since ‘91 v. 21% Nasdaq & 13% S&P Your library dollars? Subscribe to journals with the highest impact factors Source: Bloomberg Personal Finance May 2002 Slide

47 Five Patents to Watch MIT Technology Review, May 2002
Fusing Carbon Nanotubes Will Create the World’s Smallest Circuits Fresh Technique Means a Better Way to Build Software New Magnetic Recording Media Pack More Data Onto Hard Drives Antenna Architecture Boosts Wireless Data Transfer Stem Cells Help Identify and Fight Disease Slide

48 Value by Many Measures Consider different points of view when valuing digital collections Academic Librarian Publisher Corporate R&D Manager Adopt many metrics to support the investment in content and digital libraries Slide

49 企業研發經理的觀點 • • • • • • • • 實際電腦查詢系統: 減少每個讀者之成本
• • • • • • • • 實際電腦查詢系統: 減少每個讀者之成本 “以成本為考量的爭議一直都存在: 在不段增加的市場範圍與讀者數目不段上升的同時，改善後的電子資料不管在功能，讀者負擔成本與傳送的機制上已遠超過傳統紙本期刊模式。以一個企業之文件資料中心來說, 那些使用傳統紙本資訊中心平均提供文件之每位讀者之成本為$869反之那些使用電子文件之資訊中心平均提供文件之每位讀者之成本為$689.” – Outsell August 26, 2002 Copyright 2002 Outsell, Inc. Slide

50 美國的研發經費正逐年增加 美國全部研發經費高漲 64% 達到 兩千七百八十億 • • • • • • • • 1994 至 2001
• • • • • • • • 至 2001 美國全部研發經費高漲 64% 達到 兩千七百八十億 企業研發經費支出呈雙倍成長至一千九百一十億 學術、非營利、級政府研發單位支出八百七十億 企業單位佔總研發支出經額之三分之二的同時也佔有全美四分之三的研發單位 Sources: National Science Foundation, Industrial Research Institute Slide

51 恭賀第四屆 CONCERT 年會 舉辦成功 Slide

52 Congratulations CONCERT on your Fourth Anniversary
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