网站优化—— 让每个网页都带来潜在客户 Make each page of your website bring prospects

Presentation on theme: "网站优化—— 让每个网页都带来潜在客户 Make each page of your website bring prospects"— Presentation transcript:

1 网站优化—— 让每个网页都带来潜在客户 Make each page of your website bring prospects
胡宝介Boggie

2 网站的目标 Aim of Your Website
实现销售 to sell 增加注册用户 to generate leads 增加访问量 to increase traffic …… more

3 网站优化目标 Aim of Your Website Optimization
让每个网页都带来潜在客户 Make each page act as a salesman for you！ 而不是为了几个关键词的排名 Not for several keywords rankings

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5 用户搜索行为 User Search Behavior
用户爱搜索复杂关键词/短句，为重视内页优化提供了依据 More Sophisticated Keywords 内页正是承载关键词组合及关键句子的页面 Content pages contain a number of keywords combinations

6 做排名的局限 Shortcoming of SEO Rankings
只重视首页和栏目页的优化以及增加外部链接，这两点恰恰都没有顾及到内页优化。 Too much stress on homepages optimization and link building but ignore content pages optimization 新竞争力数据：首页访问量宜不超过总访问量10％，超过40％网站优化一定有问题。 If visits from homepage account for over 40% of whole visits, something must be wrong with the website optimization

7 内页搜索引擎友好问题 URL：动态页面、Java弹出 Dynamic URLs, Java pop-up 导航迷失
Common Mistakes for Content Pages URL：动态页面、Java弹出 Dynamic URLs, Java pop-up 导航迷失 Lost navigation title和meta：全站统一 title and meta: all the same, no target 缺乏营销导向 lack of marketing orientation

8 目标：引向销售 Aim：Sell my report  文章内容页面content page： an article

9 首页只有一个，内页却可以源源不断增加,商机由此源源不断……
Only one homepage, but numerous content pages can be added to constantly bring prospects to your website! - Thank You -