Competitive Intelligence Are we really becoming a profession?

Presentation on theme: "Competitive Intelligence Are we really becoming a profession?"— Presentation transcript:

1 Competitive Intelligence Are we really becoming a profession?

2 Outline 現況 專業所欠缺的5大特質 趨勢 延伸討論

3 CI日漸發展 SCIP已創立25年之久 企業界內的CI經費不斷增加 超過85%的主要公司擁有系統性的CI能力
Google scholar search engine CI的關鍵字檢 索筆數增加

4 CI recognized as a profession？

5 1. 對CI的功能、角色缺乏一致性理解 Employees: basic library function
competitor watch system industrial espionage Clients: need educated what CI is and how it applied  專業應讓使用者明白如何使用以及使用 時機

6 2. CI功能的重要性、可用性受質疑 重要性價值— 視系統專案和CI結合程度 CI之於客戶關係和管理顯得相當重要 獲取認同－
 專業須讓人明白重要性所在、對其產生 尊重和強烈需求

7 3.缺乏共同定義和知識基礎 外部誤解－ pick up information to develop intelligence
 outsiders think just collecting information 內部分歧－ narrow (for competitor) broader (entire competitive environment)  professionals do not agree each other

8 4.缺乏教育有效性 Few course and degree Few major academic associations
No special group had competitive intelligence as subdiscipline

9 5.缺乏學術權威性 Scholar.google.com Input “competitive intelligence”
=no A-level journal appear Proquest /ABI =only one A-level journal appears lack academic underpinning consisting of scholarly courses and publications

10 Moving back ? Other related domains are taking mind share away from CI
ex：technology foresight knowledge management Limited “academic preparation” for CI

11 延伸討論 CI v.s KM 外部商業環境，早期認知，協助決策 內部知識資產，增進運作效能，強化組織
皆利於分析與決策參考，以求快速適應(市場) 環境變化 解決之道：32145 基礎理論和實務應用相輔相成 焦點置於外部商業環境，以求早期認知市場風險和機會，協助執行策略的決定。 焦點置於組織內知識資產的管理，以求增進運作效能，內容涵蓋人力資源培訓、課程分享、加強競爭優勢、創新等持續精進組織作為。

12 Thank you ! Q&A