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商务入门期末导学 1.题型 2.示例
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题型 1. 填空题 （10题，20%） 2. 单项选择题 （15题，30%） 3. 多项选择题 （15题，30%）
4. 判断题 （10题，20%）
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示例 1. 填空题 survive, crisis (1)____________management describes how the managers prepare for and react to a sudden change. (2)In the short run firms may have to sacrifice profit to ___________, e.g. in a price war.
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2. 单项选择题 What is USP ( ) A. Unique selling products
B. Unique sales points C. Unique selling proposition D. Unique sales products
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In what way can profit be used ( )
3. 多项选择题 In what way can profit be used ( ) A. To reward owners B. To invest into business C. To attract investors D. To gain economies of scale
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4. 判断题 Agents do not take ownership of the goods. They present a firm and try to gain sales for it. By exclusive channel, we mean the number of outlets is usually very limited. It is suitable for convenience goods.
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Keys 1. crisis, survive 2. C 3. ABC 4. T,F
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