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The Behavioral Insight Team
PEST Analysis The Behavioral Insight Team ™ Hong Kong ● Singapore ● New York Copyright , HCIA & Company. All rights reserved. Governed under the single user license terms agreed to by end user. May not be distributed without prior written permission. This file is part of the HCIA & Company culture+business Toolkit. Copyright , HCIA & Company. All Rights Reserved.
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PEST 的基本概念 PEST分析法是战略外部环境分析的基本工具，即通过政治的（Politics）、经济的（Economic）、社会的（Society）和技术的（Technology）角度或四个方面的因素分析。从总体上把握宏观环境，并评价这些因素对企业战略目标和战略制定的影响。 According to Porter's theory there are 5 forces that influence a firm's competitive strategy. Four of them -- customers, suppliers, new entrants, and substitutes -- combine with other variables to influence a fifth force, the level of competition in the industry. We have included a template explaining each force and its relevance in detail Graphic courtesy of AIPMM with URL 2 2
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宏观环境分析——PEST 政治/法律（Political） 政治经济体制；政府管制；投资政策；环境保护法；税法变更；反垄断法规等
经济（Economic） GDP趋势；利率；失业率；可支配收入水平；居民消费倾向；通过膨胀率等 社会文化（Social） 人口统计；收入分配；生活方式演变；工作期望水平；教育水平等 技术（Technological） 政府对研究的投入；政府对技术的重视；新技术、新材料开发；知识产权与保护等
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