ISABELLE 英四甲 Sid 595201022 Christy 595201230 Tiffany 595201462 Emily 595201199

slogan 我們結婚吧! 伊莎貝爾! ( since 1994) Let's get married! Isabelle! 預見幸福約定 Foresee happiness promise. 嫁給我吧!伊莎貝爾 Marry me! Isabelle!

12 Star Signs Proposal Advertisement (2009) Cancer巨蟹座： 對男人無辜祈求的眼神最沒輒 Virgo處女座：要她說我願意 得先遵從她的完美主義 Leo獅子座： 愛她 就要讓全世界都知道 Libra天秤座： 對思考周密的告白 最無力抗辯 Scorpio天蠍座：無法抵抗語文能力極佳的示愛 Sagittarius射手座：喜歡自由奔放的求愛

12 Star Signs Proposal Advertisement (2009) Capricornus魔羯座：平實的話語 比甜言蜜語更有吸引力 Aquarius水瓶座：最愛忽遠忽近 若即若離的告白 Pisces雙魚座：對死纏爛打的求婚攻勢 最沒抵抗力 Aries牡羊座：看上眼的 一定是最有正義感的男生 Taurus金牛座：喜歡選擇給她安全感的另一半 Gemini雙子座：最重視精神層面的求愛行動

Product French bride cake Traditional bride cake New born baby gift( 彌月禮盒) Afternoon tea dessert Moon cake A variety of cookies

Price Bride cake: The high price series: $1200- $1500 The average price: $800- $1000 The low price series:$600-$760

Promotion The bride cake just cost $25,000 after the discount. → You can get NT$ 600 Cash gift. (NT$ 40,000 → NT$ 1200 Cash gift NT$ 55,000 → NT$ 2600 Cash gift) The members of HSBC Bank can have discount of buying birthday cake. (2009/4/1~2010/1/31  ) The VIP clients of Nan Shan insurance company can exchange birthday cake. (2009/12/15～ 2010/3/31)

Promotion: activity

Place 21 direct stores around Taiwan 34 agents around Taiwan Auction Website

SWOT Analysis

The rate of bride cake in the marketplace http://ba.tchcvs.tc.edu.tw/projects/paper_detail.asp?id=4

What do customers care about? http://ba.tchcvs.tc.edu.tw/projects/paper_detail.asp?id=4

What kind of flavor do customers like? http://ba.tchcvs.tc.edu.tw/projects/paper_detail.asp?id=4

The style of package http://ba.tchcvs.tc.edu.tw/projects/paper_detail.asp?id=4

Easy to buy? http://ba.tchcvs.tc.edu.tw/projects/paper_detail.asp?id=4

Strength 1.High quality 2.The number of flavors 3.Considering the health 4.Attractive package 5.Easy to buy 6.Multiple types of Products 7.Unique marketing way 8.Brand awareness

Weakness 1.No local feature (Isabelle—French style) 2.Not be accepted by elder 3.Short Expiration Date

Opportunity 1. Products can be sold at coffee shops, restaurants or convenience stores. 2. Isabelle can promote the products at Valentine’s Day. .

Threat 1. Lower marriage rate 2. Competition with other professions. 3. Higher price  "Isabelle" 伊莎貝爾  "Swan neck street" 天鵝脖子街  "GINZAYA" 高帽子 郭元益  $1500 / box  $600 / box  $600~800 / box  $1000 / box