构建 Windows TV Tuner 产业 生态环境的重要观点 12/30/2018 8:01 PM 构建 Windows TV Tuner 产业 生态环境的重要观点 Jonathan Hutchinson Senior Program Manager US-eHome Broadcast TV © 2006 Microsoft Corporation. All rights reserved. Microsoft, Windows, Windows Vista and other product names are or may be registered trademarks and/or trademarks in the U.S. and/or other countries. The information herein is for informational purposes only and represents the current view of Microsoft Corporation as of the date of this presentation. Because Microsoft must respond to changing market conditions, it should not be interpreted to be a commitment on the part of Microsoft, and Microsoft cannot guarantee the accuracy of any information provided after the date of this presentation. MICROSOFT MAKES NO WARRANTIES, EXPRESS, IMPLIED OR STATUTORY, AS TO THE INFORMATION IN THIS PRESENTATION.

议程 Windows Vista 进展 电视卡展望 世界范围内 Windows Media Center 数字 电视方案 12/30/2018 8:01 PM 议程 Windows Vista 进展 电视卡展望 世界范围内 Windows Media Center 数字 电视方案 PBDA (Protected Broadcast Driver Architecture ) 架构的介绍 概述和价值 特性和目标应用 资源 © 2006 Microsoft Corporation. All rights reserved. Microsoft, Windows, Windows Vista and other product names are or may be registered trademarks and/or trademarks in the U.S. and/or other countries. The information herein is for informational purposes only and represents the current view of Microsoft Corporation as of the date of this presentation. Because Microsoft must respond to changing market conditions, it should not be interpreted to be a commitment on the part of Microsoft, and Microsoft cannot guarantee the accuracy of any information provided after the date of this presentation. MICROSOFT MAKES NO WARRANTIES, EXPRESS, IMPLIED OR STATUTORY, AS TO THE INFORMATION IN THIS PRESENTATION.

Windows Vista进展 行业合作伙伴的持续参与 Windows Media Center 平台下广播电视 战略 Windows Media Center TV Pack 2008 的发布 PBDA规范的公布 支持新的数字电视标准 在Windows 7 下工作

12/30/2018 8:01 PM 电视卡展望 © 2006 Microsoft Corporation. All rights reserved. Microsoft, Windows, Windows Vista and other product names are or may be registered trademarks and/or trademarks in the U.S. and/or other countries. The information herein is for informational purposes only and represents the current view of Microsoft Corporation as of the date of this presentation. Because Microsoft must respond to changing market conditions, it should not be interpreted to be a commitment on the part of Microsoft, and Microsoft cannot guarantee the accuracy of any information provided after the date of this presentation. MICROSOFT MAKES NO WARRANTIES, EXPRESS, IMPLIED OR STATUTORY, AS TO THE INFORMATION IN THIS PRESENTATION.

电视卡展望 转移到无线数字 主要市场的无线模拟电视信号会于2012年 转换完成 转移到无线数字电视的挑战 主要市场仍是有线模拟电视 12/30/2018 8:01 PM 电视卡展望 转移到无线数字 主要市场的无线模拟电视信号会于2012年 转换完成 主要市场仍是有线模拟电视 转移到无线数字电视的挑战 附加的服务 付费电视和加密电视 © 2006 Microsoft Corporation. All rights reserved. Microsoft, Windows, Windows Vista and other product names are or may be registered trademarks and/or trademarks in the U.S. and/or other countries. The information herein is for informational purposes only and represents the current view of Microsoft Corporation as of the date of this presentation. Because Microsoft must respond to changing market conditions, it should not be interpreted to be a commitment on the part of Microsoft, and Microsoft cannot guarantee the accuracy of any information provided after the date of this presentation. MICROSOFT MAKES NO WARRANTIES, EXPRESS, IMPLIED OR STATUTORY, AS TO THE INFORMATION IN THIS PRESENTATION.

电视卡展望 电视在电脑中应用的机遇 OEMs 和 IHVs 电视台和节目内容提供商 12/30/2018 8:01 PM 电视卡展望 电视在电脑中应用的机遇 OEMs 和 IHVs 混合(Hybrid) 和 康宝(combo) 电视卡是地面 电视和服务市场的一个很好的过度型产品 一次性消费投资满足转换到免费数字电视的需 要 电视台和节目内容提供商 个人电脑为广播电视和宽带连接提供了一个巨 大的平台 © 2006 Microsoft Corporation. All rights reserved. Microsoft, Windows, Windows Vista and other product names are or may be registered trademarks and/or trademarks in the U.S. and/or other countries. The information herein is for informational purposes only and represents the current view of Microsoft Corporation as of the date of this presentation. Because Microsoft must respond to changing market conditions, it should not be interpreted to be a commitment on the part of Microsoft, and Microsoft cannot guarantee the accuracy of any information provided after the date of this presentation. MICROSOFT MAKES NO WARRANTIES, EXPRESS, IMPLIED OR STATUTORY, AS TO THE INFORMATION IN THIS PRESENTATION.

电视卡展望 混合(Hybrid)/康宝(combo) – 定义 12/30/2018 8:01 PM 电视卡展望 混合(Hybrid)/康宝(combo) – 定义 康宝(Combo) 电视卡 多个物理上独立的不同电视标 准的模块在同一个电视卡上 混合(Hybrid) 电视卡 一个物理设备可配置成不同 的电视标准接收-即不同标 准的电视之间共享高频头、 接头或别的硬件部分，同时 只能一个数据流被传输 模拟 TS 输出 数字 Tuner Tuner 模拟 数字 TS 输出 TS: 传输流 © 2006 Microsoft Corporation. All rights reserved. Microsoft, Windows, Windows Vista and other product names are or may be registered trademarks and/or trademarks in the U.S. and/or other countries. The information herein is for informational purposes only and represents the current view of Microsoft Corporation as of the date of this presentation. Because Microsoft must respond to changing market conditions, it should not be interpreted to be a commitment on the part of Microsoft, and Microsoft cannot guarantee the accuracy of any information provided after the date of this presentation. MICROSOFT MAKES NO WARRANTIES, EXPRESS, IMPLIED OR STATUTORY, AS TO THE INFORMATION IN THIS PRESENTATION.

电视卡展望 新的平台新的机会 付费电视增加了一些复杂度，因此… 一个平台提供了 大机会 一个设备具备多重功能 12/30/2018 8:01 PM 电视卡展望 新的平台新的机会 付费电视增加了一些复杂度，因此… 一个平台提供了 大机会 一个设备具备多重功能 附加的服务和要求需要在电视卡软件和驱动上作 新的处理 自有标准和电视台的要求提供丰富的平台 © 2006 Microsoft Corporation. All rights reserved. Microsoft, Windows, Windows Vista and other product names are or may be registered trademarks and/or trademarks in the U.S. and/or other countries. The information herein is for informational purposes only and represents the current view of Microsoft Corporation as of the date of this presentation. Because Microsoft must respond to changing market conditions, it should not be interpreted to be a commitment on the part of Microsoft, and Microsoft cannot guarantee the accuracy of any information provided after the date of this presentation. MICROSOFT MAKES NO WARRANTIES, EXPRESS, IMPLIED OR STATUTORY, AS TO THE INFORMATION IN THIS PRESENTATION.

电视卡展望 PBDA 为 Windows Media Center 12/30/2018 8:01 PM 电视卡展望 PBDA 为 Windows Media Center PBDA将壮大整个PC-TV生态环境，将会支援 那些不曾被Windows Media Center 所支持 的电视卡和广播服务 取代 BDA 成为世界范围内的数字电视在 Windows Media Center 下应用的方案，当 然也包含版权保护 提供一个付费电视服务的方案 关于这些更多的… © 2006 Microsoft Corporation. All rights reserved. Microsoft, Windows, Windows Vista and other product names are or may be registered trademarks and/or trademarks in the U.S. and/or other countries. The information herein is for informational purposes only and represents the current view of Microsoft Corporation as of the date of this presentation. Because Microsoft must respond to changing market conditions, it should not be interpreted to be a commitment on the part of Microsoft, and Microsoft cannot guarantee the accuracy of any information provided after the date of this presentation. MICROSOFT MAKES NO WARRANTIES, EXPRESS, IMPLIED OR STATUTORY, AS TO THE INFORMATION IN THIS PRESENTATION.

世界范围内的 Windows Media Center 电视方案 12/30/2018 8:01 PM 世界范围内的 Windows Media Center 电视方案 © 2006 Microsoft Corporation. All rights reserved. Microsoft, Windows, Windows Vista and other product names are or may be registered trademarks and/or trademarks in the U.S. and/or other countries. The information herein is for informational purposes only and represents the current view of Microsoft Corporation as of the date of this presentation. Because Microsoft must respond to changing market conditions, it should not be interpreted to be a commitment on the part of Microsoft, and Microsoft cannot guarantee the accuracy of any information provided after the date of this presentation. MICROSOFT MAKES NO WARRANTIES, EXPRESS, IMPLIED OR STATUTORY, AS TO THE INFORMATION IN THIS PRESENTATION.

Windows Media Center Windows 7 – 概述 12/30/2018 8:01 PM Windows Media Center Windows 7 – 概述 重点关注于在Windows Media Center下，提供一 个量身定制的电视平台解决方案 启用转型到数字 灵活和丰富的内容 允许生态环境对新的电视标准的支援 有利于配件优化以降低成本 Microsoft 提供软件 MPEG 2 编码器 Microsoft 提供 H.264 解码器 © 2006 Microsoft Corporation. All rights reserved. Microsoft, Windows, Windows Vista and other product names are or may be registered trademarks and/or trademarks in the U.S. and/or other countries. The information herein is for informational purposes only and represents the current view of Microsoft Corporation as of the date of this presentation. Because Microsoft must respond to changing market conditions, it should not be interpreted to be a commitment on the part of Microsoft, and Microsoft cannot guarantee the accuracy of any information provided after the date of this presentation. MICROSOFT MAKES NO WARRANTIES, EXPRESS, IMPLIED OR STATUTORY, AS TO THE INFORMATION IN THIS PRESENTATION.

Windows Media Center Windows 7 – 电视特色 12/30/2018 8:01 PM Windows Media Center Windows 7 – 电视特色 包含了 Windows Media Center TV pack 2008 特性和 H.264 支援到高清，从而支持目前所有的数字电视标准 框架支援 iTV 应用 MCML 和 替代中间件 日本 ISDB-S 支持 BML 录制电视 欧洲 DVB-S2 支持 © 2006 Microsoft Corporation. All rights reserved. Microsoft, Windows, Windows Vista and other product names are or may be registered trademarks and/or trademarks in the U.S. and/or other countries. The information herein is for informational purposes only and represents the current view of Microsoft Corporation as of the date of this presentation. Because Microsoft must respond to changing market conditions, it should not be interpreted to be a commitment on the part of Microsoft, and Microsoft cannot guarantee the accuracy of any information provided after the date of this presentation. MICROSOFT MAKES NO WARRANTIES, EXPRESS, IMPLIED OR STATUTORY, AS TO THE INFORMATION IN THIS PRESENTATION.

Windows Media Center Windows 7 – 混合(Hybrid) 电视卡 12/30/2018 8:01 PM Windows Media Center Windows 7 – 混合(Hybrid) 电视卡 从合作伙伴得到这种模拟到数字转换的产品需求 提供给用户不用更换设备就能方便兼顾模拟和数字的方案 努力向现在的市场提供新方案 Hybrid 电视卡执行新的硬件或驱动要求 Windows Media Center 建议每个电视卡支持数字＋模拟 世界范围的电视的支持 © 2006 Microsoft Corporation. All rights reserved. Microsoft, Windows, Windows Vista and other product names are or may be registered trademarks and/or trademarks in the U.S. and/or other countries. The information herein is for informational purposes only and represents the current view of Microsoft Corporation as of the date of this presentation. Because Microsoft must respond to changing market conditions, it should not be interpreted to be a commitment on the part of Microsoft, and Microsoft cannot guarantee the accuracy of any information provided after the date of this presentation. MICROSOFT MAKES NO WARRANTIES, EXPRESS, IMPLIED OR STATUTORY, AS TO THE INFORMATION IN THIS PRESENTATION.

PBDA驱动架构 （Protected Broadcast Driver Architecture） 12/30/2018 8:01 PM PBDA驱动架构 （Protected Broadcast Driver Architecture） © 2006 Microsoft Corporation. All rights reserved. Microsoft, Windows, Windows Vista and other product names are or may be registered trademarks and/or trademarks in the U.S. and/or other countries. The information herein is for informational purposes only and represents the current view of Microsoft Corporation as of the date of this presentation. Because Microsoft must respond to changing market conditions, it should not be interpreted to be a commitment on the part of Microsoft, and Microsoft cannot guarantee the accuracy of any information provided after the date of this presentation. MICROSOFT MAKES NO WARRANTIES, EXPRESS, IMPLIED OR STATUTORY, AS TO THE INFORMATION IN THIS PRESENTATION.

Windows Media Center PBDA 什么是PBDA? 12/30/2018 8:01 PM Windows Media Center PBDA 什么是PBDA? PBDA驱动架构（Protected Broadcast Driver Architecture） Microsoft 世界范围电视平台为了Windows Media Center 于IBC 2008公布 集成广播电视服务进入Windows Media Center 免费或收费(加密) 电视服务 PBDA 有关电视卡的开发 基于已有的 BDA从而减小您的投入 © 2006 Microsoft Corporation. All rights reserved. Microsoft, Windows, Windows Vista and other product names are or may be registered trademarks and/or trademarks in the U.S. and/or other countries. The information herein is for informational purposes only and represents the current view of Microsoft Corporation as of the date of this presentation. Because Microsoft must respond to changing market conditions, it should not be interpreted to be a commitment on the part of Microsoft, and Microsoft cannot guarantee the accuracy of any information provided after the date of this presentation. MICROSOFT MAKES NO WARRANTIES, EXPRESS, IMPLIED OR STATUTORY, AS TO THE INFORMATION IN THIS PRESENTATION.

Windows Media Center PBDA PBDA 历史 12/30/2018 8:01 PM Windows Media Center PBDA PBDA 历史 1995 Windows 驱动模型 模拟电视 2008+ PBDA驱动架构(Protected Broadcast Driver Architecture) 授权 PC-TV 生态环境加入电视卡和整合那些 WMC所不支持的广播服务 在BDA的基础上增加电视版权保护 接口类型无关性(PCIe, USB, IP, …) 标准化的加密API (即简单的硬件开发和软件集成) 采用业界认可的WMDRM 通过设备或Windows Media Center支持版权保 护 推广 DRI (即广播网络和独立的CA) 2001 BDA驱动架构 Windows XP MCE 第一版 2007 数字接收界面 (DRI) Windows Vista © 2006 Microsoft Corporation. All rights reserved. Microsoft, Windows, Windows Vista and other product names are or may be registered trademarks and/or trademarks in the U.S. and/or other countries. The information herein is for informational purposes only and represents the current view of Microsoft Corporation as of the date of this presentation. Because Microsoft must respond to changing market conditions, it should not be interpreted to be a commitment on the part of Microsoft, and Microsoft cannot guarantee the accuracy of any information provided after the date of this presentation. MICROSOFT MAKES NO WARRANTIES, EXPRESS, IMPLIED OR STATUTORY, AS TO THE INFORMATION IN THIS PRESENTATION.

Windows Media Center PBDA 重要特点 12/30/2018 8:01 PM Windows Media Center PBDA 重要特点 PC支援付费电视内容 扩展调制模式 增强首次体验 柔性电子节目表 父母控制 通过PC进行IP代理 邮件 (MMI) 对广播电台的品牌机遇 © 2006 Microsoft Corporation. All rights reserved. Microsoft, Windows, Windows Vista and other product names are or may be registered trademarks and/or trademarks in the U.S. and/or other countries. The information herein is for informational purposes only and represents the current view of Microsoft Corporation as of the date of this presentation. Because Microsoft must respond to changing market conditions, it should not be interpreted to be a commitment on the part of Microsoft, and Microsoft cannot guarantee the accuracy of any information provided after the date of this presentation. MICROSOFT MAKES NO WARRANTIES, EXPRESS, IMPLIED OR STATUTORY, AS TO THE INFORMATION IN THIS PRESENTATION.

Windows Media Center PBDA 内容保护 12/30/2018 8:01 PM Windows Media Center PBDA 内容保护 可能,但不是要求 允许运营商能够通过Windows多媒体数字保护管理 (WMDRM) 来保护他们的 CA 要保护的内容 许可过期 许可续约和撤销 柔性输出保护 输出能力 复制控制 要求签订 WMDRM 开发许可协议 © 2006 Microsoft Corporation. All rights reserved. Microsoft, Windows, Windows Vista and other product names are or may be registered trademarks and/or trademarks in the U.S. and/or other countries. The information herein is for informational purposes only and represents the current view of Microsoft Corporation as of the date of this presentation. Because Microsoft must respond to changing market conditions, it should not be interpreted to be a commitment on the part of Microsoft, and Microsoft cannot guarantee the accuracy of any information provided after the date of this presentation. MICROSOFT MAKES NO WARRANTIES, EXPRESS, IMPLIED OR STATUTORY, AS TO THE INFORMATION IN THIS PRESENTATION.

Windows Media Center PBDA 情景 12/30/2018 8:01 PM Windows Media Center PBDA 情景 现有的实现 ISDB-T 已经在Windows Media Center TV pack 2008中实现 可能会实现 付费卫星电视 DVB-C 免费无线数字电视 Windows Media Center微软本地资源支持 －如中国 的DMB-TH 等… © 2006 Microsoft Corporation. All rights reserved. Microsoft, Windows, Windows Vista and other product names are or may be registered trademarks and/or trademarks in the U.S. and/or other countries. The information herein is for informational purposes only and represents the current view of Microsoft Corporation as of the date of this presentation. Because Microsoft must respond to changing market conditions, it should not be interpreted to be a commitment on the part of Microsoft, and Microsoft cannot guarantee the accuracy of any information provided after the date of this presentation. MICROSOFT MAKES NO WARRANTIES, EXPRESS, IMPLIED OR STATUTORY, AS TO THE INFORMATION IN THIS PRESENTATION.

Windows Media Center PBDA 数据流程 12/30/2018 8:01 PM Windows Media Center PBDA 数据流程 DRM, 指南数据 电视卡 Tuner CA-1 Windows Media Center 的电脑 WMDRM Capture .WTV Display 可选 © 2006 Microsoft Corporation. All rights reserved. Microsoft, Windows, Windows Vista and other product names are or may be registered trademarks and/or trademarks in the U.S. and/or other countries. The information herein is for informational purposes only and represents the current view of Microsoft Corporation as of the date of this presentation. Because Microsoft must respond to changing market conditions, it should not be interpreted to be a commitment on the part of Microsoft, and Microsoft cannot guarantee the accuracy of any information provided after the date of this presentation. MICROSOFT MAKES NO WARRANTIES, EXPRESS, IMPLIED OR STATUTORY, AS TO THE INFORMATION IN THIS PRESENTATION.

Windows Media Center PBDA 可选的方案 12/30/2018 8:01 PM Windows Media Center PBDA 可选的方案 方案1 全部执行 方案二 部分执行 要求的 Tuner CAS DRM Eventing GPNVS MUX Scanning GDDS Debug LBIGS Encoder … 可选的 服务 执行 省略 方案二 部分执行 资源的重用,灵活的方案,最短的时间进入市场 © 2006 Microsoft Corporation. All rights reserved. Microsoft, Windows, Windows Vista and other product names are or may be registered trademarks and/or trademarks in the U.S. and/or other countries. The information herein is for informational purposes only and represents the current view of Microsoft Corporation as of the date of this presentation. Because Microsoft must respond to changing market conditions, it should not be interpreted to be a commitment on the part of Microsoft, and Microsoft cannot guarantee the accuracy of any information provided after the date of this presentation. MICROSOFT MAKES NO WARRANTIES, EXPRESS, IMPLIED OR STATUTORY, AS TO THE INFORMATION IN THIS PRESENTATION.

Windows Media Center PBDA IBC中的合作伙伴 12/30/2018 8:01 PM Windows Media Center PBDA IBC中的合作伙伴 © 2006 Microsoft Corporation. All rights reserved. Microsoft, Windows, Windows Vista and other product names are or may be registered trademarks and/or trademarks in the U.S. and/or other countries. The information herein is for informational purposes only and represents the current view of Microsoft Corporation as of the date of this presentation. Because Microsoft must respond to changing market conditions, it should not be interpreted to be a commitment on the part of Microsoft, and Microsoft cannot guarantee the accuracy of any information provided after the date of this presentation. MICROSOFT MAKES NO WARRANTIES, EXPRESS, IMPLIED OR STATUTORY, AS TO THE INFORMATION IN THIS PRESENTATION.

立即行动 采用数字电视格式 Windows Media Center 数字电视方案中 采用 PBDA 为Windows 7 作好准备 数字电视版权移植工具包 开发您的 PBDA 电视卡驱动 为Windows 7 作好准备

附加资源 网络资源 问题可寄邮件到：tvpbda@microsoft.com 规格书,白皮书, 开发工具包,和其它信息 http://www.microsoft.com/whdc/device/broadcast/bda/default.mspx 专业人员Windows Media网址 http://www.microsoft.com/windows/windowsmedia/forpros/default.msp x 问题可寄邮件到：tvpbda@microsoft.com

本地化参考资源 网络资源 Windows 硬件开发者网站 http://www.microsoft.com/China/WHDC https://winqual.microsoft.com Windows 媒体中心中文网站: http://www.microsoft.com/china/windows/products /winfamily/mediacenter/default.mspx Windows徽标计划中文技术论坛 http://forums.microsoft.com/china/ShowForum.aspx ?ForumID=2150&SiteID=15 Windows徽标流程问题联系 HICWHQL@microsoft.com

© 2008 Microsoft Corporation. All rights reserved © 2008 Microsoft Corporation. All rights reserved. Microsoft, Windows, Windows Vista and other product names are or may be registered trademarks and/or trademarks in the U.S. and/or other countries. The information herein is for informational purposes only and represents the current view of Microsoft Corporation as of the date of this presentation. Because Microsoft must respond to changing market conditions, it should not be interpreted to be a commitment on the part of Microsoft, and Microsoft cannot guarantee the accuracy of any information provided after the date of this presentation. MICROSOFT MAKES NO WARRANTIES, EXPRESS, IMPLIED OR STATUTORY, AS TO THE INFORMATION IN THIS PRESENTATION.