Chapter 15 - Digital Entertainment Industry in Hong Kong MIT3447 - OOPA Chapter 15 - Digital Entertainment Industry in Hong Kong

What is Digital Entertainment? Digital entertainment in general refers to the use of digital technologies such as computer graphics, interactive techniques, in the production of films, videos and television programmes, animation, games, edutainment software and other digital multimedia content.

Hong Kong Digital Entertainment Industry Three key business sectors: Entertainment and game software Computer animation Digital effect

HK Game Industry Hong Kong Game Industry began at the 1990s The major market was in Asia, including Hong Kong, Mainland China, Taiwan, Korea Let’s look at some examples in the past

王子傳奇 Legend of Prince (1995) – 亞博克電腦

Enlight Software Ltd, 1993 (微启软件有限公司) Main market – US, Europe Seven Kingdoms II (1999) Capitalism II (2002) Strategy, fighting game Strategy, simulation game

愛神餐館Cupid Bistro!! (2002) - 火狗工房 Firedog Computer Entertainment Ltd, 1999 Bristo Cupid 2 愛神餐館２ 2003 Japanese PS2 version, Xbox version NeverRosa 緋雪千夜 2006

古龍群俠傳(2002) – 智傲網絡遊戲集團有限公司 Gameone Online Entertainment Group Ltd, 1993 古龙群侠传网络版, 古惑仔之义Online, 明星３缺１Online,一千零一夜Online

人鱼总动员 Fish bo bo – 2004, Moblie Green Tomato, 2003, 3G gaming genre 移动数据交换引擎 Wireless Distributed data exchange Engines (Wi-DeXE),由香港特别区政府的创新科技署的小企研究支持计划(SERAP)资助。 Wireless Distributed data exchange Engines (Wi-DeXE), funding support from the Innovation and Technology Commission of the Hong Kong Government SERAP program.

Hong Kong Animation Industry It began at the 1960s - It worked for advertising, film trailers, TV, cartoons, special effects, 3D animation films

动画廣告 1960s 「白猫洗衣粉 」、「花生油」、「三菱牌电视机」、「京都念慈奄」 ….

60s动画片頭 《江湖奇俠》（1965）,《大军阀》（1970）

70s动画电視 ETV-教育电视 新闻透视 音乐节目..

首部动画長片电影

成語动画廊 (1984) 老子说、 庄子说、 孔子说

90s 香港第一部 2D+3D电脑 动画电影

先涛数码企画有限公司 少林足球 2001 – 周星驰 Special effects 电脑特技 2004 功夫

2005 -龙刀奇缘 全3D动画电影

2007 – Teenage Mutant Ninja Turtles忍者龟 意马国际与荷里活合制电腦动画电影

Survey on Digital Entertainment Industry Done by the HKPC in 2004 Most companies in HK are young SMEs(中小企): 37% having revenue less than HK$0.5m 65% with less than 10 staff in Hong Kong 46% established less than 3 years

No. of establishments (% to total) Business Stream 商业分流 No. of establishments (% to total) 创立总数 (% 总数百分比) Computer animation 电脑动画 80 (39%) Game software 游戏软件 75 (36%) Digital effects 数码特效 53 (25%) Total : 总数 : 208 (100%)

Manpower Structure 人力资源结构 其它 技术技援 销售及市场推广 拓展／制作 管理／ 行政 來源：香港生产力促进局, 2004

Total Revenue in 2003/04

Education level of employees in Hong Kong Percentage 百分比 Secondary or below 中学或以下 12% Post-secondary 专上程度 37% University or above 大学或以上程度 51% Total 总数 100%

Top 10 Current Markets

Top 10 New Markets

SWOT (强弱机危) Strengths (強项) Weaknesses (弱项) Opportunities (机会) Creative content 富创意内容 Strong expertise 具权威的专家 Sensitive to market trends /customers’ needs 具市场趋势/顾客需求之触觉 Competitive pricing 富竞争性的价格 Lack of experienced/qualified staff 缺乏富经验／资格职员 Lack of resources/experience in Marketing 缺乏市场学的资源／经验 Lack of capital for application R&D 缺乏研发应用的资本 Lack of capital for equipment 缺乏所需设备之资本 Opportunities (机会) Threats (危机) 3D animation 3D动画 Online game (3D MMOG)网络游戏 Film digital effects 影片特效 China/oversea markets 中国／海外市场 Keen competition from local / overseas players 本地／海外玩家竞争 Piracy problem 盗版问题 Small domestic market 狭窄的本地市场