Organiser: Banyan Legacy Private Banking & Family Office Summit Asia 2018 Organiser: Banyan Legacy The Pursuit of Happiness &Suggestions on Family Legacy Transfer 追求幸福与家族遗产转移的建议 Cheong Wing Kiat / 张荣杰 Founder & Family Strategist Business Concept Group 3rd Generation Business Leader (1995 - 2011) Wen Ken Group 20th May 2018, Suzhou Emails: cwk@bc.com.sg Skype ID: wingkiat & WeChat 微信: CWK-BC slides : www.bc.com.sg /Activities

Enterprise Family 企业家族 Grandfather founded Wen Ken together with 3 friends in 1937. Started own Business Concept Group in 1990. Worked 13 years in accounting, marketing & venture capital investment before joining Wen Ken Group. 祖父和三位朋友一起在1937创办了永健集团。 1990创办自己的生意 - 商念集团。 加入永健之前，在会计，营销和风险投资领域工作了13年 。

Family Enterprise 家族企业 Founded in 1937, Wen Ken is a multi-family enterprise. 1995 – 2011, 3rd Generation leader in Wen Ken. 成立于1937，永健是一个多户家族企业。 1995 – 2011 卸任永健第三代领袖职位。

家，财富和企业 Family Wealth Enterprise

Business & Enterprise 生意与企业 業 Qǐ Yè Shēng Yì Tiptoe to see far 踮起脚跟 远望 Toil under management 管理下 艰辛劳作 Shoot emerges from ground 草木破土萌发 Voice from the Heart 心声

Evolution of Family Enterprise 家族企业的演变 理念 Values 增值 Value 利润Profit 赚钱Money 企业Enterprise 揾食 Foraging 生意 Business

Meaning of Wealth 财富的含义 富 Fù A Wine Jar under a Roof 屋檐底下放着一个酒樽

Meaning of Family 家 Jiā A Roof over a Pig 一头猪在屋檐下

Family Vision What a family wants to achieve in future Family Vision What a family wants to achieve in future. 家族未来希望实现的目标。 家族愿景 (Yuànjǐng) 愿 - 心中本来的想法、希望。 The original thought and hope in the heart. 景 - 在大亭台上看太阳。 Looking at the sun from grand pavilion.

Respect & Appreciation 尊重与欣赏 Coexistence & Cooperation 共存与合作 My Family Vision 我的家族愿景 Family harmony brings prosperity to everything 家和万事兴（Jiā Hé Wàn Shì Xīng） 龢 Hé An ancient Chinese musical instrument 古代的中国 乐器 禾 Hé Grain 谷类 和 Hé Balance & Order 平衡与秩序 Respect & Appreciation 尊重与欣赏 Coexistence & Cooperation 共存与合作

Family Mission Family’s objectives & strategies to achieve them Family Mission Family’s objectives & strategies to achieve them. 家族的目标和实现目标的策略。 家族使命 (shǐmìng) 使命: 官员身负重大命令。 Officials carrying out heavy orders.

My Family Mission Deriving happiness in helping people. 我的家族使命 (shǐmìng) 助人为乐 (zhù rén wéi lè) Venture Philanthropy 风险慈善事业 Started Amber Collections Pte Ltd in 2016. Assisting individuals & families to create & build Supremacy Branding through rare gems, ambers, etc. Helping needy children, the poor, etc. 2016创办琥珀收藏私人有限公司。 通过稀有宝石，琥珀及其他来协助个人和家族创造至尊品牌。 帮助有需要的孩子,穷人及其他。

How to Create & Build Individual & Family’s Supremacy Branding How to Create & Build Individual & Family’s Supremacy Branding? ”When a leopard dies, it leaves its skin. When a man dies, he leaves his name.” (wikipedia) 如何创建个人与家族至尊品牌? 豹死留皮，人死留名 (bào sǐ liú pí，rén sǐ liú míng)

吉尼斯世界纪录 表达至尊品牌。 Guinness World Record Expresses Supremacy Branding. 中国亿航以1,374名无人驾驶飞机 打破吉尼斯世界纪录 Guinness World Record Expresses Supremacy Branding. 吉尼斯世界纪录 表达至尊品牌。

It represents truth & transparency. ‘Mother of gemstones’ - Goshenite is the purest form in the beryl family. It represents truth & transparency. ‘宝石之母’ - 白柱石 是绿柱石家族中最纯粹 的品种： 它代表真实和透明。

Using Guinness World Record of Goshenite to Create Supremacy Branding. 通过白柱石 吉尼斯世界纪录 创建至尊品牌。