英语口译 9 Economy and Finance

NEXT WEEK: QUIZ 2

inflation http://my.tv.sohu.com/us/63279014/63960222.shtml Is the subtitle translation correct?

Bilingual news report

Vocabulary

英译汉： Yum China （百胜中国） Holdings has newly broken off from its U.S. fast food giant parent. Given the strength of its local rivals and a fluctuating market, it faces a battle to revive sales growth in the country. Since 2012 as it has opened over 1,500 new stores, it has seen no extraordinary China revenues at its KFC, Pizza Hut and other restaurants. It is aiming for stronger growth in 2017, though China market is hard to predict. As part of Yum Brands, the China unit saw rapid sales growth of over 20% each year until 2012. Since then, it has struggled with food safety scares, slower economic growth, changing consumer tastes and stronger rivals.   Another factor that affect its sales growth is the launch of food delivery apps, which attract consumers with cut-price deals. Yet another factor is the recent U.S.-China tensions over the South China Sea, which triggeed boycott of its KFC stores. In the United States, the vast majority of Yum stores are franchised. But for the next several years, Yum China will focus on building its own stores rather than via franchise partners in order to maximize returns and keep a strong grip on food safety.

（参考译文）： 百胜中国刚从其快餐业巨头的美国母公司剥离。鉴于本地竞争对手强 大，加之市场波动性大，要想实现在华销售额的再次崛起，百胜中国 面临着一场战役。自2012年以来，百胜在中国大陆已经新开张了1500 多家店面，但旗下的肯德基、必胜客以及其它餐厅却收益平平。百胜 中国希望在2017年恢复强势增长势头，不过中国市场的走向目前很难 预测。在2012年以前，作为百胜品牌一部分的中国区域业务每年都以 20%以上高速增长。但2012年以后，百胜中国接连遭遇了食品安全危 机、经济增长变缓、消费者口味改变和竞争对手变强等难题。   另一影响销售额增长的因素是手机应用送餐服务，为了吸引顾客而大 打折扣；此外还有一个原因，是最近因为南海争端导致中美关系紧张 而引发的“抵制肯德基”事件。在美国，百胜旗下的绝大多数门店都是 加盟的。但是在接下来的几年里，百胜中国将把重点放在直营店而非 加盟店的建设上，以实现收益的最大化以及牢牢把控食品安全。

Note-taking 。y D。 () √ ⊙ O (So) ∧ (∧o) ＃ ﹠ △ □ ﹥﹤ Rumor has it that the Bank of Bears is going bankrupt. The news is somewhat confirmed by the fact that the branches of the bank seem to be preparing for a close-down. The animals who have deposited or invested in the bank are shocked and scared. They send a representative to meet the executive officer of the bank, whose reply reassures everyone: We are the Bank of the Bears! The winter is approaching, and have you seen any bear that doesn’t sleep the whole cold season over? Yes we are closing down the offices, but only in preparation for the hibernation. ↑ ↓ ← → ＋ － × ∵ ∴ : 。

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