The Behavioral Insight Team PEST Analysis The Behavioral Insight Team ™ Hong Kong ● Singapore ● New York Copyright 2014-2015, HCIA & Company. All rights reserved. Governed under the single user license terms agreed to by end user. May not be distributed without prior written permission. www.hcia.com.hk This file is part of the HCIA & Company culture+business Toolkit. Copyright 2014-2015, HCIA & Company. All Rights Reserved.
PEST 的基本概念 PEST分析法是战略外部环境分析的基本工具，即通过政治的（Politics）、经济的（Economic）、社会的（Society）和技术的（Technology）角度或四个方面的因素分析。从总体上把握宏观环境，并评价这些因素对企业战略目标和战略制定的影响。 According to Porter's theory there are 5 forces that influence a firm's competitive strategy. Four of them -- customers, suppliers, new entrants, and substitutes -- combine with other variables to influence a fifth force, the level of competition in the industry. We have included a template explaining each force and its relevance in detail Graphic courtesy of AIPMM with URL 2 2
宏观环境分析——PEST 政治/法律（Political） 政治经济体制；政府管制；投资政策；环境保护法；税法变更；反垄断法规等 经济（Economic） GDP趋势；利率；失业率；可支配收入水平；居民消费倾向；通过膨胀率等 社会文化（Social） 人口统计；收入分配；生活方式演变；工作期望水平；教育水平等 技术（Technological） 政府对研究的投入；政府对技术的重视；新技术、新材料开发；知识产权与保护等