Unit 2 Starting a Business Making SWOT Analysis for Business （创业评估表） JC 梁燕
Step 1 导 Making SWOT Analysis for Your Business 通过学习Mini Text和Reading Text的案例让学生了解了一些创业形式和过程，让学生学会制作创业评估表，即列出创业的： 1.Strengths 优势 2.Weaknesses 劣势 3.Opportunities 机会 4.Threats 风险
Step 2 学 通过对下述案例分析让学生了解为创业做评估表的方法 SWOT analysis is a very useful managing tool for planning a business.
要求学生通过小组讨论把上述各项创业评估内容填入表格 Mark在大学城创建 Blue Castle Stationery Shop的各项因素 Mike has good experiences in running a stationery shop. c) Many schools have no stationery shops. d) Some stationery chain stores will open in schools next year. e) Mike is a good buyer and he can get a good price from wholesalers. f) Mike is new to the university town and has no existing customers. g) Students have a good demand for stationery. h) Mike has no vehicle for transporting goods. 要求学生通过小组讨论把上述各项创业评估内容填入表格 Back 4
Mike’s Blue Castle Stationery Shop SWOT Analysis Step 3 做 Mike’s Blue Castle Stationery Shop SWOT Analysis Strengths Weaknesses Opportunities Threats b) Mike has good experiences in running a stationery shop. e) Mike is a good buyer and he can get a good price from wholesalers. c) Many schools have no stationery shops. g) Students have a good demand for stationery. f) Mike is new to the university town and has no customers. h) Mike has some difficulty with transportation as he has no vehicle. a) The rent has been going up in the town. d) Some stationery chain stores will open in schools next year. Back 5
Step 4 评 1 2 3 4 5 6 等级 组别 优 通过小组讨论体现探究性学习和创新意识，有创建的完成任务 良 积极参加小组讨论，主动发表意见，提出合理建议 中 能合作完成小组任务，按时向全班报告和展示完成任务结果 及格 能及时完成讨论任务和按时报告和展示完成任务结果，但不够积极主动 1 2 3 4 5 6