Qualcomm Technologies, Inc.

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1 Qualcomm Technologies, Inc.

2 Qualcomm®参考设计（QRD）计划：
Jin Wei，高级产品营销经理 Qualcomm Wireless Semi Conductor Technologies Limited Qualcomm®参考设计（QRD）计划： 引进一流的技术，加速投入新兴全球领域的商业化 Qualcomm Reference Design是Qualcomm Technologies, Inc的计划。

3 参考设计方法是把握发展机遇的理想之道 挑战 简化开发并提高成本效率，同时维持高质量和差异化优势
Qualcomm Technologies, Inc.

4 31种终端 通过Windows Phone扩大机遇 全球发货，拥有25家OEM
Last MWC we announced of our collaboration with Microsoft and we’ve seen great momentum since then 25OEMs actively developing QRD based Windows Phones 31 QRD based Windows Phones commercially launched to date And many more in the pipeline OEMs and ODMs developing QRD based Windows phones receive: same QRD device platform, process, breadth of ecosystem options and support you have come to know from Qualcomm Technologies, Inc. and Microsoft software and customization resources for integration the Windows Phone OS The Windows Phone option is currently available for Snapdragon 200 (8x10/12) and Snapdragon 400 (8x26/28) 所示信息由Microsoft提供

5 Qualcomm参考设计（QRD）计划 设计用于满足关键需求 设计为以最少的开发工作涵盖全球各个地区 支持各个终端层次和 类别的差异化
帮助加快商业化，同时维护质量和一致性

6 基于Qualcomm® 骁龙™平台的Windows 10 Mobile
硬件 应用和服务 服务与体验 外形规格 同一应用适用于多种产品形态 生产工具（Xbox、Office） OEMs and ODMs can differentiate on top of Windows Phone. Hardware OEMs have a wide range of form factors, screen Size, components and price points to choose from. Start Screen OEMs can Pre-load apps and choose the default start screen layout. Themes & colors Ring Tones Apps & Services OEMS can work with app developers to enable custom Apps or value add services They can negotiate their own exclusive 3rd Party apps for their device and share in the monetization of those apps. Store OEMs can have their own Store in store and highlight a range of apps. They can also do this for their Operator customers to meet the Operator requirements. Experiences OEMs can preload their own camera lenses to provide a differentiated camera experience. The Windows Phone platform has been localized into 55 languages that can easily be selected for retail builds, making global sales possible. Partners must select the set of available phone languages to include on the phone. Partners must also specify one of the included phone languages as the default phone language. Windows Phone provides support for the following languages: Afrikaans, Albanian, Arabic, Azerbaijani (Latin), Basque, Belarusian, Bulgarian, Catalan, Chinese (Simplified), Chinese (Traditional), Croatian, Czech, Danish, Dutch, English (United Kingdom), English (United States), Estonian, Filipino, Finnish, French (Canada), French (France), Galician, German, Greek, Hausa (Latin), Hebrew, Hindi, Hungarian, Indonesian, Italian, Japanese, Kazakh, Korean, Latvian, Lithuanian, Macedonian, Malay, Norwegian (Bokmål), Persian, Polish, Portuguese (Brazil), Portuguese (Portugal), Romanian, Russian, Serbian (Latin), Slovak, Slovenian, Spanish (Mexico), Spanish (Spain), Swedish, Thai, Turkish, Ukrainian, Uzbek (Latin), and Vietnamese. 手机 (最大5英寸） 平板手机 (5-7英寸） 平板 （<8英寸） 同一应用商店适用于多种产品形态 Cortana，流媒体游戏 跨平台应用和Windows Phone应用 优化的通信工具 安全服务 Qualcomm骁龙是Qualcomm Technologies, Inc.的产品。 Qualcomm Technologies, Inc.

7 从芯片组到终端的过程需要投入大量的工作和资源
QRD有助于简化和加快从设计到销售的终端商业化进程 QRD交付内容 设计 开发 商业化 BOM 硬件设计 硬件原理图PCBA ID/MD 灵活的射频配置 匹配全球销售周期和混合产品 组合的产品解决方案 整套的手机软件 工具、测试，文档 硬件器件生态系统 软件生态系统 针对全球市场 灵活的Modem配置 外场测试 灵活的库存管理 Larry – speak to historically how long it used to take to get a device out, can speak from Nokia experience Qualcomm Technologies, Inc.

8 骁龙Windows产品组合演变 设计用于帮助涵盖全球各个区域、各个层次和多种终端类型 Qualcomm 参考设计
800 8974 810 8994 Windows Phone 8.1，可升级 400 8x26/8x28 410 8916 425 8952 第一款支持Windows 10的 骁龙处理器 Qualcomm 参考设计 200 8x10/8x12 210 8x09 Qualcomm Technologies, Inc.

9 骁龙210处理器 骁龙210 关键价值主张 依托于骁龙410的成功基础 入门级，适用于4G LTE
集成骁龙X5 LTE（4G LTE-Advanced，带载波聚合） 下一代调制解调器架构 - 节能而不牺牲吞吐量 Qualcomm® Adreno™ 304个人电脑级图形处理器， 支持OpenGL ES 3.0 720p高清显示分辨率，60 fps帧速 非常适用于采用LTE和Windows 10的入门级平板电脑 全高清（1080p）录制和播放 硬件HEVC支持 骁龙210 Qualcomm Adreno是Qualcomm Technologies, Inc.的产品。

10 骁龙210（8909）设计用于支持用户所需的体验 优异的语音质量 全新交互方法 出色的调制解调器性能 有效内存 增强 GPS 更长电力
提供高清语音，以及Fluence™降噪技术 全新交互方法 语音激活 出色的调制解调器性能 CAT4 150Mbps和载波聚合 有效内存 512MB RAM + 4GB eMMC， 高达qHD级 增强 GPS 低功率集成、使用传感器的地理围栏支持Galileo、Glonass和Beidou 星座导航 更长电力 Qualcomm® QuickCharge™ 2.0技术 Qualcomm Snapdragon processors are designed and optimized to deliver the best possible real-world user experiences. High Performance (Source: Engadget) CPU advantage based on Linpack, Quadrant, and Vellamo Superior camera (Source: Qualcomm Internal) – dual ISPs 21 MP + 5 MP versus 13MP on MT6592 Better Video (Source: Qualcomm Internal) - Video record number based on 1080p video decode at 60 fps versus MTK’s 30 fps at same resolution Superior Modem performance (Source: AT&T website) is 10x the performance of MTK’s current 3G solution WiFi Speeds (Source: WiFi Alliance) – based on theoretical throughput speeds of ac versus n Better GPS (Source: Qualcomm Internal) Better battery life (Source: Qualcomm Internal) New Ways to Interact (Source: Qualcomm Internal) 更高视频质量 1080p高清录制和播放 以及HEVC，打造高效率 视频 Qualcomm QuickCharge和Fluence是Qualcomm Technologies, Inc.的产品。 10

11 构建您的不同形态的Windows产品组合
从手机到平板手机和平板电脑 得益于各种设备类型的Windows 10一致性 结合了现有的QRD硬件设计，加快开发手机和平板 QRD支持Windows通用应用商店和现有的WP移动应用商店 Qualcomm Technologies, Inc.

12 支持您的Windows Phone 整合来自Qualcomm Technologies, Inc和Microsoft的资源 1 2 3
构建、差异化和出货 利用Qualcomm Technologies, Inc.（QTI ）现有的QRD设计和现成的工具 简化的注册、工具和流程， 逐步构建和销售 Windows Phone 满足各种价位和产品形态 定制的体验和服务 Qualcomm Reference Design The first step to building a Windows Phone is start with the Qualcomm Reference Design. If you have existing designs based on the Qualcomm QRD designs you will easily be able to leverage those designs and convert or re-use for Windows Phone. 2. Windows Hardware Partner Portal Sign up at the Windows Hardware Partner Portal at oem.windowsphone.com Build, Differentiate and Ship With a solid hardware and software foundation, you can focus on differentiation that matters most to end- users. From form factor, materials and finish, color and theme, to pre-loaded and custom applications and services. These same applications and services allow your MO customers to integrate their services and experiences Minimize SW SKUs by using multivariant Qualcomm Technologies, Inc.

13 QRD计划和Windows Phone选项
设计为加快上市速度，最大程度减少资源需求 硬件 软件 测试 量产 重用QRD的设计 支持最新LCD、触 摸、摄像头、传感 器模块 QTI软件包 硬件组件的设备 驱动程序 最新Windows功能 轻松定制 广泛测试 GCF CDG CTS 现场测试 自动化工具 可满足不同地区要 求的验收 生产工具 射频校准 软件刷入 Svc编程 开发工具

14 QRD for Windows - 硬件支持 朝最大效率的重用而设计 重用现有的QRD的ID/PCBA，加快商业化步伐 可灵活更改硬件器件
硬件器件列表，Microsoft驱动程序团队提供了达 到生产质量的设备驱动程序 RF、DDR和系统驱动程序与操作系统无关 摄像头 显示屏 DDR 触摸 MSM WCN WTR 传感器 MSM是Qualcomm Technologies, Inc.的产品。 Qualcomm Technologies, Inc.

15 QRD for Windows software architecture
Designed to speed development by minimizing the need for OEM configuration Microsoft QTI 3rd Party Drivers OEM HW Configuration Others (.NET/Silverlight/XNA/HTML/ Splash UI Framework) Applications ES/Storage Shell Services/ ExecMan RIL/ Telephony Media Foundation Layer DirectX User Mode WMRIL (QMI) Graphic (WDDM) Kernel Mode System Service Dispatcher Kernel Mode Callable Interface I/O Manager Power Manager PnP/Bus Storage Security File Systems Network Other Executives Device Drivers ACPI Drivers Cameras Display/Touch Kernel AML Interpreter Sensors HAL PEP HAL Extensions ACPI Firmware Firmware/UEFI ACPI Tables QTI MSM

16 QRD for Windows – 使用现有硬件的开发流
QA实验室测试 QA验证/标准 零售映像 MSFT Phone Image designer 区域特定配置（APN、语言、预装 应用程序选择...） 实验室验收 开始使用 签署适用协议 门户网站访问 （QTI、MSFT、TS） 软件下载（BSP、 AK、驱动程序） 生成设置 测试 MSFT全套产品测试 客户定制测试 驱动程序调试 音频/摄像头调试（90%+ 重复使 用Android调试数据） 商用 设备调通 测试调试 零售和制造 初始设置 启动 UEFI板配置 (XML) (GPIO、DSI…) 其余启动架构与Android相同 驱动程序调通所需的最低OS 新驱动程序集成 MMI应用（硬件验证、功能测试） 操作系统 所需的最小更改 准备全套测试 校准/验证 重复使用 Android QCN 工厂 出厂工具设置（使用MSFT和QTI工具） MMI按需定制 安全秘钥生成 WLAN/BT Mac地址 Fuse XML文件 Qualcomm Technologies, Inc.

17 QRD for Windows – 软件交付流程
OEM 集成、 定制和商业化 OEM/ODM BSP、调制解调器、 工具、参考驱动程序 Qualcomm Technologies, Inc. Windows Phone框架、工具 Microsoft 硬件组件驱动程序 第三方驱动程序 Qualcomm Technologies, Inc.

18 Windows for QRD - 支持模式 OEM/ODM Microsoft QTI 驱动程序组 QTI支持门户网站
MSFT AK 升级… 其他 问题 MSFT OEM门户网站 QTI支持门户网站 Microsoft WP框架、工具 QTI BSP、调制解调器、 工具、参考驱动程序 驱动程序组 提供的驱动程序 Qualcomm Technologies, Inc.

19 QRD专为满足关键需求而设计 oem.windowsphone.com qrd.qualcomm.com
将精心设计的硬件和软件解决方案结合起来，提供灵活、广泛、强有力的支持 帮助减少开发成本 帮助缩短推出时间 灵活设计与功能创新 拓宽各个地区的产品组合 Reduces Costs designs enable cost effective custom platforms Provides significant savings on non-differentiating componentry Incremental investment can be focused on differentiation Allows a high level of market specific customization Reduced Time to Launch Accelerated design and engineering Ability to maximize business opportunities Growing track record of introduction success Design Flexibility and Feature Innovation One of the world’s strongest developer communities SDKs for accelerating 3rd party app development App integration and optimization support Broad Portfolio Enablement Support for entry-level, low, mid, through LTE solutions Pin to pin compatibility across tiers Strong investment and commitment to the future Windows硬件合作伙伴门户网站 oem.windowsphone.com Qualcomm参考设计 qrd.qualcomm.com 如需了解更多信息并注册， 请访问

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