Unit 1 Introducing a Company

Unit 1 Introducing a Company

Section 1 Getting Things Ready
In this unit, you will learn: supply the basic information of a company describe the main products and services of a company create a company introduction

corporation n. 公司 distinctive a. 有特色的, 与众不同的 downstream a. 下游(的) exploration n. 探查，勘探 headquarters n. (机构, 企业等的)总部，总店 integrity n. 正直; 完善 logo n. 专用标志, 商标 merge vt. & vi. (使)混合, (使)合并 multinational a. 多国的，跨国的 operation n. 操作；经营 petroleum n. 石油 priority n. 优先权，重点 professionalism n. 职业特征, 专业技巧

profitable a. 有利可图的，有利润的 representation n. 表现；代表 reputation n. 名声, 名誉 subsidiary n. 附属机构, 子公司 a. 附带的 territory n. 领土，地区 upstream a. 上游(的) consist of 由…组成 engage in 参与，从事 private sector 私人部分，私有企业 registered office 注册办事处

ExxonMobil 艾克森美孚公司 Fortune magazine 《财富》杂志 Houston 休斯顿 Netherlands 荷兰 Nigeria 尼日利亚 Plc: Public Limited Company 股份公开有限公司 Royal Dutch Shell Group 英荷皇家壳牌集团 Texas 德克萨斯州 The Hague 海牙 Wal-Mart 沃尔玛

corporation (adj.) distinctive (n.) downstream (opposite) exploration (v.) merge (n.) operation (v.) priority (adj.) professionalism (adj.) profitable (n.) representation (v.)/(adj.) corporate distinction upstream explore mergence operate prior (to) professional profit represent: (v.) representative: (adj.)

Section 2 Things to Do Activity One Listen and Write reputation
participate in distinctive consist of operation logo headquarters upstream corporation priority

Warming-up How many companies can you name? (logo)
Please list as many famous company logos as possible.

Passage: Royal Dutch Shell
About Shell We are a global group of energy and petrochemicals companies with around 101,000 employees in more than 90 countries and territories. Our innovative approach ensures we are ready to help tackle the challenges of the new energy future.

Understanding of the Passage
Royal Dutch Shell Group Type Founded Headquarters Products Employees Subsidiaries Company Culture Logo

Royal Dutch Shell Group Type Founded Headquarters Products Employees Subsidiaries Company Culture Logo Private sector energy corporation February 1907 Hague, Netherlands Upstream businesses of Exploration & Production, Gas & Power Downstream businesses of Oil Products, Chemicals and Oil Sands Shell Oil Company (U.S.), Shell Nigeria, Shell Canada, etc. Honesty, integrity and respect for people Shell

Read and Think Royal Dutch Shell
The Royal Dutch Shell Group of companies was founded in February 1907 when the Royal Dutch Petroleum Company and the “Shell” Transport and Trading Company Ltd of the United Kingdom merged their operations. The Group, commonly known as Royal Dutch Shell plc, or simply as Shell, is a multinational oil company. The company’s headquarters are in The Hague, Netherlands, with its registered office in London. Shell is the second largest private sector energy corporation in the world. In 2008 Forbes Global 2000 ranked Shell the sixth largest company in the world. Also in 2008, Fortune magazine ranked Shell as the third-largest corporation in the world, behind Wal-Mart and ExxonMobil.

Read and Think Shell has a workforce of employees in over 110 countries and territories worldwide. Its Shell Oil Company subsidiary in the United States, which is headquartered in Houston, Texas, is one of Shell’s largest businesses. Other subsidiaries of the company include Shell Nigeria and Shell Canada, etc. With its business strategy and priorities for the future “more upstream and profitable downstream”, Royal Dutch Shell’s business consists of the upstream businesses of Exploration & Production, Gas & Power; and the downstream businesses of Oil Products, Chemicals and Oil Sands. The objectives of the company are to engage efficiently, responsibly and profitably in oil, oil products, gas, chemicals and other selected businesses, and to participate in the search for businesses, and to participate

Read and Think in the search for and development of other sources of energy. Nevertheless, Shell plays a key role in helping to meet the world’s growing demand for energy in economically, environmentally and socially responsible ways. The company’s core values are “honesty, integrity and respect for people”, which have formed the basis of Shell’s General Business Principles for 30 years and remain as important as ever. The Logo “Shell” with the distinctive red and yellow colours has identified the Shell brand and promoted the corporate reputation. These symbols have stood not only for the quality of the products and services, but also as very visible representations of professionalism and values in all of the business activities of the company around the world. (345 words)

Section 2 Things to Do Outline of Passage
1. Founding of the company: Para. 1 2. Company background: Paras. 2~3 3. Products & services: Para. 4 4. Company Culture: Paras. 5-6

1. Founding of the company: Para. 1
1. The Royal Dutch Shell Group of companies was founded in February 1907 (when the Royal Dutch Petroleum Company and the “Shell” Transport and Trading Company Ltd of the United Kingdom merged their operations). (P1, L1~4) Translation: 荷兰皇家壳牌石油公司成立于1907年2月，由荷兰皇家石油与英国的壳牌运输贸易有限公司合并而成。 e.g. 这所大学成立于1949年，当年全国解放（liberate). The college was founded/established in 1949 when the whole country was liberated.

1. Founding of the company: Para. 1
2. The Group, commonly known as Royal Dutch Shell plc, or simply as Shell, is a multinational oil company. (P1, L5~6) Translation:该公司通常称之为荷兰皇家壳牌股份有限公司或壳牌公司，是一家跨国石油公司。 e.g. Google，在中国被称为“谷歌”，是世界上最受欢迎的搜索引擎。 Google, commonly known as “guge” in China, is the most popular search engine in the world.

2. Company background: Paras. 2~3
3. Also in 2008, Fortune magazine ranked Shell as the third-largest corporation in the world, behind Wal-Mart and ExxonMobil. (P2, L3~5) rank: (vt.) to grade sb. /sth. according to quality, achievement, etc.把……排名；把……分等级 Translation:而2008年财富杂志将壳牌公司列为世界上第三大公司，仅次于沃尔玛公司和埃克森美孚公司。 e.g. 2008年，沃尔玛在《财富》杂志富豪榜中排名世界第一。 In 2008, Fortune magazine ranked Wal-Mart as the largest corporation in the world. e.g. Bill Gates again was ranked as the richest person in the world in March, 2009.

2. Company background: Paras. 2~3
4. Its Shell Oil Company subsidiary in the United States, which is headquartered in Houston, Texas, is one of Shell’s largest business. (P3, L2~4) Here “which is headquartered in Houston, Texas,” is a non-finite attributive clause, used to give more information or explanation. Translation:美国壳牌石油分公司是壳牌公司最大的分公司，其总部设在得克萨斯州的休斯敦。 e.g. 联合国(United Nations)是一个国际性组织，创建于1945年二战之后。 The United Nations is an international organization, which was founded in 1945 after the Second World War.

3. Products and services: Paras. 4
5. With its business strategy and priorities for the future “more upstream and profitable downstream”, Royal Dutch Shell’s business consists of the upstream businesses of Exploration & Production, Gas & Power; and the downstream businesses of Oil Products, Chemicals and Oil Sands. (P4, L1~5) Translation:基于壳牌公司未来优先发展上游产业和高利润下游产业的商业策略，其业务包括上游产品和下游产品。上游产品包括如勘探与生产、天然气及电力等，下游产品包括如石油产品、化工和油沙等。 e.g.我们公司在全世界各个国家共有员工30多万，是本地最大的跨国公司。 With a workforce of more than 300,000 employees all over the world, our company is the largest multinational corporation in this area.

6. The objectives of the company are to engage efficiently, responsibly and profitably in oil, oil products, gas, chemicals and other selected businesses, and to participate in the search for and development of other sources of energy. (P4, L5~9) Translation: 公司的目标在于有效、有责、有利地经营石油、石油产品、天然气、化工产品以及其它精选业务，参与寻找和开发其他能源。 e.g. 这家公司今年的目标是要打开一个新的市场并提高销售额。 The objectives of the company for this year are to open a new market and increase its sales.

7. Nevertheless, Shell plays a key role in helping to meet the world’s growing demand for energy in economically, environmentally and socially responsible ways. (P4, L9~11) play a … role in …: 在…中起…作用 Translation:然而，壳牌公司以其对经济、环境和社会负责任的方式帮助满足世界对能源的日益增长的需求，发挥着重要作用。

4. Company culture: Paras. 5~6
8. The company’s core values are “honesty, integrity and respect for people”, which have formed the basis of Shell’s General Business Principles for 30 years and remain as important as ever. (P5, L1~3) Translation:壳牌的核心价值观为“诚实、正直和尊重他人”。30年来，这个核心价值观构成了《壳牌商业原则》的基础，并且一直是其重要的价值观。

9. The logo “Shell” with the distinctive red and yellow colors has identified the Shell brand and promoted the corporate reputation. (P6, L1~3) Translation:壳牌醒目的红黄两色的贝壳商标代表着壳牌公司的品牌，并且提升了公司的声誉。

10. These symbols have stood not only for the quality of the products and services, but also as very visible representations of professionalism and values in all of the business activities of the company around the company. (P6, L3~6) Translation:它不仅代表着产品和服务的质量，而且也是公司在全球所有商业活动中专业与价值的代表。

Activity 2: Read the passage in Section 2 and complete the following paragraph. The Royal Dutch Shell Group of companies was established in February 1) ________. It is the second largest private sector 2) _________ corporation in the world. Shell has a workforce of employees in over 110 countries and territories worldwide. Royal Dutch Shell’s business consists of the 3) ___________ businesses of Exploration & Production, Gas & Power; and the downstream businesses of Oil Products, Chemicals and Oil Sands. The company’s core 4) __________ are “honesty, integrity and respect for people” and it’s Logo “Shell” has identified the Shell brand and 5) _________ the corporate reputation. 1907 energy upstream values promoted

Read and Think Task 1 Test your problem-solving ability. What is the Forbes Global 2000? The Forbes Global 2000 is an annual ranking of the top 2000 public companies in the world by Forbes magazine. The ranking is based on a mix of four metrics: Sales, Profit, Assets and Market value. The list has been published since 2003. The Forbes Global 2000 is a useful indicator of which are the leading public companies in the world, but it is only an interpretation, as only public companies are listed. The results are not definitive; any change to the criteria would produce a different list.

Read and Think Task 2 Tell whether the following statements are true or false. Write T for True and F for False. 1. The Royal Dutch Shell Group of companies is a multinational oil company. 2. The headquarters and the registered office of the Royal Dutch Shell Group of companies are in The Hague, Netherlands. 3. Shell is the largest private sector energy corporation in the world. 4. Shell plays a key role in helping to meet the world’s growing demand for energy 5. The company’s core values of “honesty, integrity and respect for people” have formed the basis of Shell’s General Business Principles. 6. The logo for the company is “shell” with the distinctive red and yellow colours. T F F T T T

Read and Think Task 3 Give brief answers to the following questions.
1. When was the Royal Dutch Shell established? In February 1907. 2. What are the two companies from which the Royal Dutch Shell was established? The Royal Dutch Petroleum Company and the “Shell”Transport and Trading Company Ltd of the United Kingdom. 3. What is Shell’s business strategy and priorities for the future? “More upstream and profitable downstream”.

Read and Think 4. Can you name some of its businesses?
Its upstream businesses are Exploration & Production, Gas & Power, and its downstream businesses are Oil Products, Chemicals and Oil Sands. 5. What role does Shell play in the world? Shell plays a key role in helping to meet the world’s growing demand for energy. 6. What are the company’s core values? The core values of the company are “honesty, integrity and respect for people”.

1- f 2-g 3-e 4-h 5-b 6-i 7-j 8-c 9-d 10-a
Read and Think Task 4 Match A with B 1- f 2-g 3-e 4-h 5-b 6-i 7-j 8-c 9-d 10-a

Read and Think workforce stands for consists of profitable
Task 5 Fill in the blanks with the right words or phrases. Change the form where necessary. 1. With the global economic crisis, many companies are planning to cut their ____________. 2. The logo “Shell” _____________ the Royal Dutch Shell Group of companies. 3. The company ______________ eight departments. 4. The company is very successful and has been _____________ since its foundation in 2005. stand for objective workforce consist of rank profitable strategy operation product employee workforce stands for consists of profitable

Read and Think employees product strategies operations objectives
5. In some companies, the _____________ can choose a suitable time for their work. 6. The success of this car shows the importance of good design in helping to sell the ____________. 7. It is very important to use certain communicative and negotiating _____________ in business negotiation. 8. Many multinational companies have substantial ___________ in this area. 9. They failed to realize their ____________. 10. Motorola is ______________ the third in global mobile phone sales. product strategies operations objectives ranked

Read and Think Task 6 Read and Translate
1. The Royal Dutch Shell Group of companies was founded in February 1907 when the Royal Dutch Petroleum Company and the “Shell” Transport and Trading Company Ltd of the United Kingdom merged their operations. (P1, L1~4) 这所大学成立于1949年，当年全国解放（liberate). The college was founded/established in 1949 when the whole country was liberated. 我是2000年上大学的，当时18岁。 I went to college in 2000, when I was 18.

Read and Think 2. The Group, commonly known as Royal Dutch Shell plc, or simply as Shell, is a multinational oil company. (P1, L5~6) Google，在中国被称为“谷歌”，是世界上最受欢迎的搜索引擎。 Google, commonly known as “guge” in China, is the most popular search engine in the world. 诺基亚，现在被普遍认为是世界上移动通讯领域最大的公司，成立于1865年。 Nokia, now commonly known as the largest corporation in the field of mobile communication in the world, was established in 1865.

Read and Think 3. Also in 2008, Fortune magazine ranked Shell as the third-largest corporation in the world, behind Wal-Mart and ExxonMobil. (P2, L3~5) 2008年，沃尔玛在《财富》杂志富豪榜中排名世界第一。 In 2008, Fortune magazine ranked Wal-Mart as the largest corporation in the world. 2008年，花旗银行(City Bank)在《财富》杂志富豪榜中排名世界第八。 2008年，Fortune magazine ranked City Bank as the eighth largest corporation in the world.

Read and Think 4. With its business strategy and priorities for the future “more upstream and profitable downstream”, Royal Dutch Shell’s business consist of the upstream businesses of Exploration & Production, Gas & Power; and the downstream businesses of Oil Products, Chemicals and Oil Sands. (P4, L1~5) 我们公司在全世界各个国家共有员工30多万，是本地最大的跨国公司。 With a workforce of more than 300,000 employees all over the world, our company is the largest multinational corporation in this area. 这家公司有四个部门，工作效率高。 With its four departments, the company works efficiently.

Read and Think 5. Its Shell Oil Company subsidiary in the United States, which is headquartered in Houston, Texas, is one of Shell’s largest business. (P3, L2~4) 联合国(United Nations)是一个国际性组织，创建于1945年二战之后。 The United Nations is an international organization, which was founded in 1945 after the Second World War. 委员会由5个专家和8个员工构成，是一个专业委员会。 The committee, which is a professional one, consists of 5 experts and 8 employees.

Read and Think 6. The objectives of the company are to engage efficiently, responsibly and profitably in oil, oil products, gas, chemicals and other selected businesses, and to participate in the search for and development of other sources of energy. (P4, L5~9) 这家公司今年的目标是要打开一个新的市场并提高销售额。 The objectives of the company for this year are to open a new market and increase its sales. 他目前的目标是要掌握一门熟练的技术。 His present objective is to master a skillful technique.

Section 3 Things to Write
Task 1 Study the following tips for writing. When writing a company introduction, usually you should remember to include the following: 1. Founding of the company: year of foundation, how it was founded and so on. 2. Company background: location and headquarters, employees, rank, revenues, etc. 3. Products and services: key features of products and services the company offers. 4. Company culture: objectives, core values and mission, i.e. what the company strives for, how it operates and where it is going.

Now let us watch a video about the Jetion International (Group) Co. Ltd. and we are going to focus on the quesiton “how to introduce a company?”. 1. founded? 2. type? 3. subsidiary? 4. products? 5. company culture?

Now let us watch a video about the Jetion International (Group) Co. Ltd. and we are going to focus on the quesiton “how to introduce a company?”. Founding of the company: 1998 Company background: professional global IT and game accessory supplier, five subsidiaries Products and services: Company cutlure: freedom, fashion and happiness

Task 2 Study the following language for writing. Words and phrases: multinational corporation 跨国公司 private enterprise 私营企业 start 成立 establish 建立 found 建立 manufacture 生产 headquarter 总部 subsidiary 子公司 workforce 全体员工 provide 提供

Sentence patterns: 1. The company was founded/established/set up in 1938. 2. Its headquarters is in New York. 3. The company is headquartered in Houston. 4. The company is a multinational corporation. 5. Wal-Mart was ranked as the largest corporation in the world. 6. It has a workforce of people. 7. ExxonMobil has employees of more than all over the world. 8. The Adidas Group is a global leader in the sporting goods industry. 9. In 2008, the company’s annual sales revenue reached … 10. The company specializes in importing and exporting silk products. 11. The company mainly manufactures/produces cars as its products. 12. The company’s business consists of … 13. The logo stands for/represents… 14. The official website for the company is

Task 3 Study the following model for witing. Gree Electric Appliances, Inc. of Zhuhai, founded in 1991, has become the world’s specialized air conditioner company integrating R&D, manufacture, sales and service. In 2008 the company’s annual sales revenue reached billion CNY, while the net profit stood at billion CNY. It is one of the “Top 100 Chinese Listed Companies” ranked by Fortune for eight years running. As a specialized air conditioner manufacturer, Gree presents high quality air conditioning products to global consumers. It now possesses six manufacturing bases in Zhuhai (headquarters), Chongqing, Hefei, Brazil, Pakistan and Vietnam, with a total of more than employees. As a Founding of the company Company background Company background Products

model that develops from a “Made-in-China” enterprise into a “Created-in-China” one, Gree has gained worldwide reputation in the international air conditioning industry. “An enterprise without innovation is one without soul; an enterprise without core technology is one without backbone; when one has no backbone, he can never stand up.” Looking forward to the future, Gree insists on the notion of “independent development, independent innovation and original brand development”, and aims to create an international leading air conditioner enterprise. To produce more Created-in-China products, we are ready to contribute more. Company culture

Task 2 Complete the company profile by translating the Chinese given in brackets into English. communications holding company AT&T is a 1) ________________________ (通信控股公司). It was founded by Alexander Graham Bell in ) ________________________ (其总部) is in Dallas, Texas. 3) ____________________________ (主要业务和产品) of the company are communications and entertainment services. 4) _____________________ (公司提供服务) all over the world. The company now 5) _____________________ (现有员工约 ) working for it. Its headquarters The main business and products It provides its services has about employees

Section 4 More Things to Do
organization quality advanced employers associates principles business worldwide marketing customers private improving Section 4 More Things to Do Task 1 Read the passage and fill in the blanks with appropriate words from the box below. (1) The Founder of Wal-Mart: Sam Walton If judged by appearance Sam Walton was a very ordinary man. He was raised in the Depression (萧条) years, and served in the army during World War II. It was he, who from humble beginnings built the world's most admired retail (零售) 1). _____________ organization

Sam had a passion to compete and an appetite for adventure (冒险). He realized that Wal-Mart needed to do more than offer low prices to be successful - it also had to exceed (超越) customers’ expectations for quality service. Sam devoted his life to expanding and 2) ____________ upon this concept. He remained guided by the old-fashioned principles of hard work, honesty, neighbourliness (亲切) and thrift (节俭). Even after his death in 1992, those 3) _____________ continue to guide the company as it expands into other countries and cultures. improving principles

(2) A Brief Introduction to Wal-Mart in China Wal-Mart Stores, Inc. was founded by American retail (零售) legend (传奇) Sam Walton in Arkansas (阿肯色州) in Forty four years later, Wal-Mart serves more than 176 million 4) ___________ per week. It is the world’s largest 5) ____________ employer and retailer with over 1.9 million staff 6) ____________ and more than stores in 14 countries. The first Wal-Mart supermarket in China was opened in Shenzhen, Guangdong Province in Today, there are 104 Wal-Mart supermarkets in 55 cities in China. Across China Wal-Mart employs over ) ____________ customers private worldwide employees

In China, as elsewhere, Wal-Mart always follows its tradition of building the business one store and one customer at a time. Wal-Mart strives (致力于) to provide its customers with friendly service and a wide selection of 8) ____________ products at Every Day Low Prices. Every Wal-Mart store will bring 9) _____________ retail know-how to the local market. By fostering (培育) a healthy, competitive environment, Wal-Mart hopes to constantly improve its 10) ____________ operations and customer service in order to contribute to (贡献) the prosperity (繁荣) of the local economy. quality advanced business

Task 2 Choose the answer that best completes each sentence. 1. The two passages are about _____. A) the founder of Wal-Mart and Wal-Mart in China B) Sam Walton C) the history of Wal-Mart D) Wal-Mart in the United States

2. Sam Walton became successful because _____. A) he grew up in the depression years B) he was luckier than others C) he served in the army the World War II D) he was hard working, honest and thrifty

3. The first Supercenter and SAM’S CLUB in China were opened in _____. A) Guangzhou B) Beijing C) Shenzhen D) Shanghai

4. The word “know-how” in the last paragraph most probably means _________. A) a department store B) the name of a book C) understanding D) basic skills and knowledge

5. From the passage we know that Wal-Mart is __________. A) a successful retail organization B) an electronics company C) a small grocery store D) a car manufacturer

Read and Think Royal Dutch Shell
The Royal Dutch Shell Group of companies was founded in February 1907 when the Royal Dutch Petroleum Company and the “Shell” Transport and Trading Company Ltd of the United Kingdom merged their operations. The Group, commonly known as Royal Dutch Shell plc, or simply as Shell, is a multinational oil company. The company’s headquarters are in The Hague, Netherlands, with its registered office in London. Shell is the second largest private sector energy corporation in the world. In 2008 Forbes Global 2000 ranked Shell the sixth largest company in the world. Also in 2008, Fortune magazine ranked Shell as the third-largest corporation in the world, behind Wal-Mart and ExxonMobil. back

Read and Think Shell has a workforce of employees in over 110 countries and territories worldwide. Its Shell Oil Company subsidiary in the United States, which is headquartered in Houston, Texas, is one of Shell’s largest businesses. Other subsidiaries of the company include Shell Nigeria and Shell Canada, etc. With its business strategy and priorities for the future “more upstream and profitable downstream”, Royal Dutch Shell's business consists of the upstream businesses of Exploration & Production, Gas & Power; and the downstream businesses of Oil Products, Chemicals and Oil Sands. The objectives of the company are to engage efficiently, responsibly and profitably in oil, oil products, gas, chemicals and other selected businesses, and to participate in the search

Read and Think Shell has a workforce of employees in over 110 countries and territories worldwide. Its Shell Oil Company subsidiary in the United States, which is headquartered in Houston, Texas, is one of Shell's largest businesses. Other subsidiaries of the company include Shell Nigeria and Shell Canada, etc. With its business strategy and priorities for the future “more upstream and profitable downstream”, Royal Dutch Shell's business consists of the upstream businesses of Exploration & Production, Gas & Power; and the downstream businesses of Oil Products, Chemicals and Oil Sands. The objectives of the company are to engage efficiently, responsibly and profitably in oil, oil products, gas, chemicals and other selected businesses, and to participate in the search

Read and Think for businesses, and to participate in the search for and development of other sources of energy. Nevertheless, Shell plays a key role in helping to meet the world’s growing demand for energy in economically, environmentally and socially responsible ways. The company’s core values are “honesty, integrity and respect for people”, which have formed the basis of Shell’s General Business Principles for 30 years and remain as important as ever. The Logo “Shell” with the distinctive red and yellow colours has identified the Shell brand and promoted the corporate reputation. These symbols have stood not only for the quality of the products and services, but also as very visible representations of professionalism and values in all of the business activities of the company around the world. (345 words)

Translation 荷兰皇家壳牌石油公司
荷兰皇家壳牌石油公司成立于1907年2月，由荷兰皇家石油与英国的壳牌运输贸易有限公司合并而成。该公司通常称之为荷兰皇家壳牌股份有限公司或壳牌公司，是一家跨国石油公司。公司总部设于荷兰海牙，其注册办事处在伦敦。壳牌是世界上第二大私营能源公司。在2008年《福布斯》全球上市公司2000强排行榜中壳牌排名第六，而2008年财富杂志将壳牌公司列为世界上第三大公司，仅次于沃尔玛公司和埃克森美孚公司。壳牌公司在全球110多个国家拥有约十万零四百个员工。美国壳牌石油分公司是壳牌公司最大的分公司，其总部设在得克萨斯州的休斯敦。另外，壳牌公司还有尼日利亚分公司、加拿大分公司等。

Translation 壳牌公司的业务包括上游产品和下游产品。上游产品包括如勘探与生产、天然气及电力等，下游产品包括如石油产品、化工和油沙等。公司的目标在于有效、有责、有利地经营石油、石油产品、天然气、化工产品以及其它精选业务，参与寻找和开发其他能源。无疑，壳牌公司以其对经济、环境和社会负责任的方式帮助满足世界对能源的日益增长的需求，发挥着重要作用。壳牌的核心价值观为“诚实、正直和尊重他人”。30年来，这个核心价值观构成了《壳牌商业原则》的基础，并且一直是其重要的价值观。壳牌醒目的红黄两色的贝壳商标标志代表着壳牌公司的品牌，它不仅代表着产品和服务的质量，而且也是公司在全球所有商业活动中专业与价值的代表。

Focus on Grammar

Focus on Grammar Task 1 Study the following English sentences and translate the Chinese sentences into English. 1. Zhang Hua said he would ask his secretary to arrange for everything. 经理说他将邀请一些重要客户参加晚会。 The manager said that he would invite some important customers to the party. 2. John was told that their company was going to reduce staff. 王伟昨天告诉我他星期五要去上海参加一个贸易会。 Wang Wei told me yesterday that he was leaving for Shanghai for a trade fair on Friday.

Focus on Grammar 3. The teacher told her students that they would finish their homework before Friday. 经理告诉玛丽她必须在本周内完成这项任务。 The manager told Mary that she was going to finish the task in a week. 4) I didn’t know if he would come and help me prepare for the job interview. 我不知道他是否会申请这个职位。 I didn’t know if he would apply for this position. 5) He said he would do it right away. 她说她下班后直接回家。 She said she was going straight home after work.

Focus on Grammar Task 2 Fill in the blanks with the proper forms of the verbs given in brackets. 1. He said he __________________ (visit) China the next year. 2. They were told that they ___________________ (discuss) the matter after a break. 3. They decided that they ________________ (buy) a car when they had enough money. 4. The tour guide told the travellers that they ________________ (gather) at the gate of the park one hour later. 5. She was happy because she ____________________ (get) a promotion next month. was going to visit would/were going to discuss would/were going to buy would/were going to gather would/was going to get

Section 2 Things to Do Group Work
Work in groups and write a report about company introduction. You are going to introduce a company in no more than 1,000 words. Pay attention to the useful expressions and sentence patterns. Nokia, Sony Errisson, LG, … Haier, Panasonic, Changhong, … Coco Cola, Pepsi Cola, McDonald, KFC, Pizza Hut Alibaba.com Shanda Interactive Entertainment Limited, Tencent Inc., …

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Unit 1 Introducing a Company

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Unit 1 Introducing a Company

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