All Club Officers need to know – Club Central –

Presentation on theme: "All Club Officers need to know – Club Central –"— Presentation transcript:

1 All Club Officers need to know – Club Central –
分會幹部必須了解的 總會網站 [會務後台] All Club Officers need to know – Club Central – 原著:Peyton Kim 已改編: Lisa Fang Welcome to the Toastmasters refreshed brand! Toastmasters International unveiled a new logo, tagline and positioning on Wednesday, August 17, 2011; the first day of International Convention. The rebrand is a significant step forward in achieving the mission of Toastmasters International. By creating a consistent identity across the globe, we ignite efforts to build membership and increase recognition of the organization. This consistency will inform prospective members, regardless of location, that Toastmasters is the leading organization dedicated to helping them become the speakers and leaders they want to be. While this is not a radical change, the rebrand will take a concerted effort to make the transition across all districts and clubs. In this presentation I’m going to share with you: An overview of branding. The reasons why a rebrand was necessary. The results of the research conducted to identify Toastmasters’ in the market place and in the minds of members and prospective members. The Toastmasters brand position and visual system. Club’s role in the brand refresh.

2 會員登入 登入 後台 登入 忘記密碼 當初登錄會員時使用的email (roster 中的email address)

3 輸入註冊會員時登錄的電子信箱, 若資料輸入正確，稍後即可收到總部寄來的 『重設密碼』郵件 忘記密碼?
Toastmasters was founded 87 years ago. In that time, clubs and districts received little information on how to visually and verbally communicate the Toastmasters brand. As a result, over the years, Toastmasters clubs, districts and regions have increasingly distributed conference brochures, meeting materials and other communication with unique messaging and designs that were intended to display their individuality. By early 2008, we recognized that this customization had evolved to the point where the Toastmasters brand was suffering. And while the Executive Committee determined that a true evaluation of the brand was likely necessary, a temporary text emblem was developed to give leaders an option. By early 2009, it became clear that the organization needed to not only regain control of the brand, but evaluate how the brand was perceived. Branding agencies were researched and interviewed. In November 2009, a branding agency was selected to help us conduct research. Innovation Protocol not only specializes in non-profit brand development, but many of its employees are current or former Toastmasters. Our agency partner spent 4 months researching Toastmasters. They talked with members, district leaders, board members and potential members They reviewed our materials They attended conferences, club meetings and club leader training They researched the competition Out of this research, came many significant challenges that face our organization. One of these challenges is perception control. 輸入註冊會員時登錄的電子信箱, 若資料輸入正確，稍後即可收到總部寄來的 『重設密碼』郵件

4 成功登錄 登入成功 登出

5 變更密碼? www.toastmasters.org 點選上方名字處後, 右方會出現密碼修改區 密碼修改區 點選下方 個人成就紀錄
Toastmasters was founded 87 years ago. In that time, clubs and districts received little information on how to visually and verbally communicate the Toastmasters brand. As a result, over the years, Toastmasters clubs, districts and regions have increasingly distributed conference brochures, meeting materials and other communication with unique messaging and designs that were intended to display their individuality. By early 2008, we recognized that this customization had evolved to the point where the Toastmasters brand was suffering. And while the Executive Committee determined that a true evaluation of the brand was likely necessary, a temporary text emblem was developed to give leaders an option. By early 2009, it became clear that the organization needed to not only regain control of the brand, but evaluate how the brand was perceived. Branding agencies were researched and interviewed. In November 2009, a branding agency was selected to help us conduct research. Innovation Protocol not only specializes in non-profit brand development, but many of its employees are current or former Toastmasters. Our agency partner spent 4 months researching Toastmasters. They talked with members, district leaders, board members and potential members They reviewed our materials They attended conferences, club meetings and club leader training They researched the competition Out of this research, came many significant challenges that face our organization. One of these challenges is perception control. 點選下方 個人成就紀錄

6 領導中心 www.toastmasters.org 幹部工具 數位版手冊
Before we get into specific details about the Toastmasters positioning, lets discuss what branding involves. Most of the time when people hear the word branding they think of logos. Although a logo is a part of the brand it is only a part of an organizations brand. A brand is the essence of an organization or a product. A brand encompasses many things: Color Images Logo Personality (the words we use, the tone we set) It’s who we are and what benefit we offer, personified So what is the definition of a brand? 數位版手冊

7 分會幹部工具 幹部職掌 會長 President 教育副會長 Vice President Education (VPE)
會員副會長 Vice President Membership (VPM) 公關長 Vice President Public Relations (VPPR) 秘書 Secretary 財務長 Treasurer 事務長 Sergeant at Arms (SAA) Before we get into specific details about the Toastmasters positioning, lets discuss what branding involves. Most of the time when people hear the word branding they think of logos. Although a logo is a part of the brand it is only a part of an organizations brand. A brand is the essence of an organization or a product. A brand encompasses many things: Color Images Logo Personality (the words we use, the tone we set) It’s who we are and what benefit we offer, personified So what is the definition of a brand?

8 會務後台 會務後台 只有分會幹部可執行[會務後台] 才能點選[Club Central]

9 Add New Membership- new/dual/reinstate 申報新會員 Submit Payment 繳交會費
會務後台功用 Add New Membership- new/dual/reinstate 申報新會員 Submit Payment 繳交會費 Club Financials 查詢收據 Club Roster 修改/下載通訓錄 Club Officer Assignment 查詢/申報幹部名單 Submit Education Award 申報會員教育成就資料 Club Contact and Meeting Information 更新分會資訊 (地點，時間…) Club Demographics 更新分會郵寄資訊(幹部手冊) Addendum of Standard Club Option 分會附加規則 Club Achievement 查詢分會榮譽 Distinguished Performance Report 追蹤傑出分會計畫狀況 Eligibility Assistant 查詢會員資格 (比賽必查) So now that we have seen the new look of Toastmasters – what is a club’s role in the Toastmasters brand refresh?

10 會務後台 -申報新會員 (會員副會長 )

11 申報新會員[雙重會員(Dual)/恢復會籍舊會員(Reinstate)]
紅色*為必填欄位 若現有資料庫找不到名單，點選此按鈕來新增會員 雜誌寄送地址,請參考中華郵政 中文地址英譯 Before we get into specific details about the Toastmasters positioning, lets discuss what branding involves. Most of the time when people hear the word branding they think of logos. Although a logo is a part of the brand it is only a part of an organizations brand. A brand is the essence of an organization or a product. A brand encompasses many things: Color Images Logo Personality (the words we use, the tone we set) It’s who we are and what benefit we offer, personified So what is the definition of a brand? 別忘了填報: 推荐的會員姓名

12 會務後台 – 繳交會費 (財務長)

13 Submit Payment 繳交會費 每年9/30 前; 3/31前繳費會費 加入購物車
[雙重會員(Dual)/恢復會籍舊會員(Reinstate)] 每年9/30 前; 3/31前繳費會費 加入購物車 Before we get into specific details about the Toastmasters positioning, lets discuss what branding involves. Most of the time when people hear the word branding they think of logos. Although a logo is a part of the brand it is only a part of an organizations brand. A brand is the essence of an organization or a product. A brand encompasses many things: Color Images Logo Personality (the words we use, the tone we set) It’s who we are and what benefit we offer, personified So what is the definition of a brand?

14 會務後台 –更新/查詢會員名冊 (祕書長)

15 會務後台 –更新/查詢會員名冊 (祕書長) 可以匯出為excel檔 www.toastmasters.org
So now that we have seen the new look of Toastmasters – what is a club’s role in the Toastmasters brand refresh?

16 會務後台 -申報幹部名單 (會長/ 祕書長)

17 會務後台 -申報幹部名單 (會長/ 祕書長) 2017/06/30 前，但愈早申報愈好 從下拉式選單中選擇正確的幹部名字
Before we get into specific details about the Toastmasters positioning, lets discuss what branding involves. Most of the time when people hear the word branding they think of logos. Although a logo is a part of the brand it is only a part of an organizations brand. A brand is the essence of an organization or a product. A brand encompasses many things: Color Images Logo Personality (the words we use, the tone we set) It’s who we are and what benefit we offer, personified So what is the definition of a brand? 從下拉式選單中選擇正確的幹部名字

18 會務後台-申報會員教育成就 (教育副會長)
達成後，請立即申報

19 1.點選會員名字 會務後台-申報會員教育成就 (教育副會長) www.toastmasters.org
So now that we have seen the new look of Toastmasters – what is a club’s role in the Toastmasters brand refresh? 1.點選會員名字

20 2.選擇欲申報成就(CC或CL) 會務後台-申報會員教育成就 (教育副會長) www.toastmasters.org
So now that we have seen the new look of Toastmasters – what is a club’s role in the Toastmasters brand refresh? 2.選擇欲申報成就(CC或CL)

21 會務後台-申報會員教育成就 (教育副會長)
第一講演講日期 第一講演講標題 So now that we have seen the new look of Toastmasters – what is a club’s role in the Toastmasters brand refresh? 第十講演講標題 第十講演講日期 申報CC要填寫此10講的『標題』與『實行日期』 並記得選擇兩本免費手冊

22 會務後台-更新分會例會資訊 (地點，網站,時間…) (祕書長)

23 更新分會資訊 (地點，網站,時間…) (祕書長)
網址 (網路行銷用) 臉書 So now that we have seen the new look of Toastmasters – what is a club’s role in the Toastmasters brand refresh?

24 會務後台-更新分會郵寄資訊(幹部手冊) (祕書長)

25 會務後台-更新分會郵寄資訊(幹部手冊) (祕書長)
So now that we have seen the new look of Toastmasters – what is a club’s role in the Toastmasters brand refresh?

26 會務後台-分會成就

27 會務後台-分會成就

28 會務後台-DCP 傑出分會進度(所有幹部)

29 Distinguished Club Program
GOAL               RECOGNITION Achieve any 5 of 10 goals Distinguished Club Achieve any 7 of 10 goals Select Distinguished Club Achieve any 9 of 10 goals President's Distinguished Club So now that we have seen the new look of Toastmasters – what is a club’s role in the Toastmasters brand refresh?

30 任何比賽務必用此系統確認參賽是否符合會籍資格 務必詳閱比賽準則
會務後台-會籍審查 ( 會長/ 教育副會長) 任何比賽務必用此系統確認參賽是否符合會籍資格 務必詳閱比賽準則

31 會務後台-會籍審查 ( 會長/ 教育副會長)

32 網站素材 www.toastmasters.org
Websites. FreeToastHost has made it an easy flip to transition club websites. In addition Toastmasters has provide Google and Wordpress themes which you can see above. All websites should be more simplistic and use one of three special club mastheads for their websites. More information about websites can be found on the Brand Portal – toastmasters.org/brandportal.

33 手冊 (PDF) 名片範本 會議議程 教育訓練素材 影片 品牌 Logo 網站素材 簡報範本 傳單範本 照片素材
素材下載 Resources>Logos,Images and Templates 手冊 (PDF) 名片範本 會議議程 教育訓練素材 影片 品牌 Logo 網站素材 簡報範本 傳單範本 照片素材 One of the questions Toastmasters often received is “How can clubs maintain their individuality if they must follow the brand?” The short answer is that you can do both. The Virtual Brand Portal provides you with a templates and guidelines for the visual and verbal system to create your materials. Within the system there is a complete color palette, graphic elements and target messaging that you can use how you wish. You can still apply creativity while staying within the brand guidelines.

34 簡報範本 www.toastmasters.org
PowerPoint Template. Use this template for your presentations to membership. Ideal for training and open house information.

35 信紙或名片範本 www.toastmasters.org
Stationery. Download newly branded letterhead and business card templates from the brand portal.