麦考林公司介绍 MecoxLane Company Brochure

Presentation on theme: "麦考林公司介绍 MecoxLane Company Brochure"— Presentation transcript:

1 麦考林公司介绍 MecoxLane Company Brochure

2 公司简介 Company Introduction
麦考林是一家深受顾客信赖的知名零售企业，致力于为顾客提供时尚超值的产品和方便快捷的服务。 成立于1996年1月8日,是中国第一家获得政府批准的从事邮购业务的三资企业。 2008年红杉基金投入8500万美金控股麦考林。 中国多渠道零售行业的先驱者,拥有强大的数据库资源，在电子商务和零售店铺等渠道建立营销网 络。 4000多名员工为千万客户带来温馨、愉悦、亲切的购物体验。 MecoxLane is well-recognized and highly trusted name for providing affordable fashion and lifestyle products. MecoxLane was founded in 1996 by US private equity firm Warburg Pincus. Sequoia Fund invested 85 million USD in MecoxLane in 2008. MecoxLane is the leading Multi-channel retailer in China, it sells fashion,household and beauty care products through a variety of channels, including E-commerce and retail store. The company had approximately 4,000 employees as of Jan

3 多渠道销售 Multi-channel Retailing
电子商务 E-commerce 门店 Retail store

4 多渠道销售 Multi-channel Retailing
Channels 实体店 Retail Store 电子商务 Online Sales 数据库 Database membership Product and operation Product Development Design/production/ QA&QC Operation Call centre/Logistic centre

5 电子商务 E-commerce 麦网是国内最大的网上B to C 时尚百货店之一.
www. M18.com is one of the largest online B to C fashion stores in China. 日均流量达到800万/天,浏览人数达到60万人/天 The daily page view of is 8 million with over 0.6 million unique visitors per day.

6 零售店铺 Retail Store --Euromoda
As MecoxLane’s private label, Euromoda opened its first store in 2006 and it has quickly expanded to over 400 stores covering most major cities. -- Rampage 麦考林引进品牌，与美国著名服装公司Iconix 合作。产品风格性感妩媚，独立自信。2009年3月，Rampage在上海开出第一家门店,目前全国共有7家。 As a J.V. between MecoxLane and the brand owner of Rampage, Iconix (Nasdaq:ICON), Rampage has set its first footprint in China since Rampage brings its unique New York metropolitan style fashion to Chinese consumers via catalogue, ecommerce and retail stores.

7 物流及呼叫中心 Logistic and Call Center
物流中心 /Logistic Center 位于松江的物流中心是麦考林的仓储和配送中心, 现有46,000平米的仓库,日发包量超过4万个. Located in Song Jiang, with 46,000 square meter warehouse, which is capable of picking, packing and shipping over 40,000 customer orders everyday. 呼叫中心/Call center 麦考林呼叫中心在1996年1月8日成立,现在是一个有近1,400个座席的大中型呼叫中心.整个呼叫中心采用数据系统化管理方式. With over 1,400 seats, the call center takes over 60,000 calls everyday.

8 组织结构 Organization Structure
零售事业部 Retail 电子商务事业部 E-commerce 健康事业部 Health (Tel sales) 采购部 Procurement 质检部 QC & QA 库存控制部 Inventory Control 广告部 Advertisement 市场部 Marketing 公共关系部 Public Relationship 客服部 Customer Service 物流部 Logistic IT 部 IT 财务部, 法务部 Finance, Legal 人事行政部 HR & Admin

9 China’s Multi-channel retailers
我们的愿景 Our Prospect 中国多渠道零售行业的领导者 To be the leader of China’s Multi-channel retailers

10 Thank You !