公司簡報.

Presentation on theme: "公司簡報."— Presentation transcript:

1 公司簡報

2 Outline About our company and history Market share
Competitive advantage Operating performance Mission and Vision

3 About our company and history

4 Company Introduction Established：1985 April
Operation transfer：2014 August Capital：NTD 222 Million Chairman of the board：Cheng, Yu Hsiu Employees： 125 Business items：Selling of medicine、Food supplements and cosmetics by tourism factory；Telemarketing, Customers’ consultant service.

5 Company history Established「BAFO technologies corp.」in Business items include 3C products, as well as communication and wireless network products. 1999 IPO 2014 Transfer business operation to sell medicine、 food supplements and cosmetics by tourism factory. Rename to「Li Kang Biomedical Co., LTD」 Miaoli branch got the tourism factory certification by Ministry of Economics Affairs. Miaoli branch got the 「Excellent Tourism Factory 」awarded by Ministry of Economics Affairs .

6 Business Philosophy

7 Chao Chun Inspection Scientific Technical
Group Li Kang Biotechnical Chao Chun Inspection Scientific Technical Sheng Chun Tang GMP Chinese herbal medicine factory ■ PIC/S ■ GMP Western medicine factory ■ GMP Chinese herbal medicine factory ■ISO 13485 ■ TAF ■ ISO17025 Li Kang Biomedical ■ Excellent Tourism Factory (award ) ■ Tourism factory business

8 Operating branches

9 Shareholder structure

10 Market share

11 Market size of tourism factory in Taiwan
Revenue/ten million year Source： Industry Technology Research Institute

12 Source： Industry Technology Research Institute
Ranking in this Market Ranking 2014 2015 2016 參觀人次 產值 1 臺灣菸酒股份有限公司埔里觀光酒廠 立康中草藥產業文化館 南橋桃園觀光體驗工廠 台灣玻璃館 2 台灣滷味博物館 維格餅家鳳梨酥夢工場 臺灣菸酒股份有限公司桃園觀光酒廠 3 台灣菸酒股份有限公司埔里觀光酒廠 金車噶瑪蘭威士忌酒廠 台灣優格餅乾學院 4 台灣麻糬主題館 亞典蛋糕密碼館 宜蘭餅發明館 5 金車威士忌酒廠 臺灣菸酒股份有限公司宜蘭觀光酒廠 立康健康養生觀光工廠 白木屋品牌探索館 6 臺灣菸酒股份有限公司嘉義觀光酒廠 7 手信坊創意和菓子文化館 臺灣菸酒股份有限公司桃園酒廠 8 宏亞食品巧克力觀光工廠 9 緞帶王觀光工廠 雅聞魅力博覽館 10 台鹽通霄觀光園區 Source： Industry Technology Research Institute

13 Source：Industry Technology Research Institute
Market Share 2014 2015 2016 All tourism factory 3,320 4,000 4,600 Li Kang Biomedical 363 456 450 Market share 10.93% 11.4% 9.78% Source：Industry Technology Research Institute

14 Competitive Advantage

15 Characteristics of Biomedical tourism factory
Multi-variant High entrance threshold Brand advantages Govern-ment advocates

16 The uniqueness of our tourism factory
Tourism factory total numbers ( Certificated by Ministry of Economic Affairs, R.O.C ) Focus in Biomedical business. Focus in Tourism factory business and IPO. (until 2017 June) 11 Li Kang Biomedical

17 Build up customer confidence by tour guiding
Key Features Build up customer confidence by tour guiding Consultancy services As a channel

18 Brand Position By Training Brand By Product By Marketing

19 Brand Development Planning
品牌投入規劃 Brand Development Planning Culture Leverage to make power Strengthen our value Advertising International

20 Marketing effectiveness
Taiwan tourism factory revenue is 4.6 billion in 2016. Li Kang Biomedical makes total revenue of 450 million in 2016 The market share of Li Kang Biomedical is almost 10%. Market share Top 10 in the past 3 years (2014~2016) Certificated by the government and got the 「Excellent Tourism Factory(award)」 Numbers of Tourists were 2.4 million in past 3 years (until 2016 Dec) Reputation Many organizations designated to visit us. Popularity

21 Human resources distribution
Employee ：120

22 Competitive niche Professional management team.
Excellent product quality. The tourism factories were certificated by government and got the 「 Excellent Tourism Factory(award)」

23 Operation performance

24 Operating revenue-Quarterly
(NTD’ thousand)

25 Revenue of tourism factories and call center
(NTD’ thousand)

26 The main sales of products in past 2 years

27 Mission and Vision

28 Mission and Vision Short term long term Expand the marketing base.
Manage consumer information and forecast consumer behavior trends. Develop new products related with Chinese herbal medicine. Business alliance Short term Strategy alliance. Build industrial brand. Create new travel model by integrating different industries. Assist the government to plan city/town tour. long term

29 Thank You!