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每个月，这本杂志都满载引人入胜的新知—— 除了我们在华盛顿总部制作的内容，更有本地的报道为杂志增添光彩。在全世界每个国家，在学会发行的每期刊物中，杂志的核心宗旨始终如一，那就是将《国家地理》办成独一无二、货真价实的多语言环球杂志。 美国《国家地理》主编 Chris Johns The fascinating new information that fills the magazine each month--translated from the English-language edition we produce at our headquarters in Washington--will be enhanced by material created especially for National Geographic local editions. The core of the magazine is the same around the world in every issue, making National Geographic the only truly global, multi-lingual magazine. Chris Johns Editor in Chief of National Geographic Magazine

The World of National Geographic Society 黄框世界——美国国家地理学会 The World of National Geographic Society 1888年，美国国家地理学会创建，作为全球最大的非营利性科学教育机构，自成立以来，它秉持“增进并传播地理知识”的宗旨，赞助了8000项以上的研究探索计划以及许多享有盛誉的科研工作者，如因黑猩猩研究而闻名遐迩的珍妮·古道尔、因深海探险而有口皆碑的罗伯特·巴拉德等等。 Established in 1888, the US National Geographic Society is the largest nonprofit scientific and educational institution in the world. Since then, NGS s aim is always "for the increase and diffusion of geographical knowledge”. It has granted more than 8,000 research exploration plans and supported many reputed scientific researchers such as the famed chimpanzee researcher Jane Goodall and the famous deep-sea explorer Robert Ballard.

The World of National Geographic Society 黄框世界——美国国家地理学会 The World of National Geographic Society 在学会的概念中，专业精英的工作最终目标是要启迪和服务大众。它用广受欢迎的杂志、地图、书籍、电影和交互媒体产品传播新知，深入浅出地反映整个世界和世界上的所有事物。众多杰出的科学家、探险家、摄影师、电视工作者和作者队伍肩负学会使命，往来于世界各地，为学会赢得显赫荣誉。著名的黄框标志成为令人向往的探险与优质标记，印刻在世界各地和越来越多的语言当中。 除了其主要载体、旗舰产品《国家地理》杂志外，学会还出版了《国家地理旅行家》、《国家地理探险》和《儿童国家地理》等杂志，连同国家地理频道、国家地理书籍、音像制品、地图及互动媒体，国家地理学会将科学知识传播至全球亿万人口。国家地理属下还有国家地理视频公司、国家地理地图公司、国家地理学会网站、国家地理探险委员会、国家地理保护基金等实体、机构。 In addition to its flagship product----National Geographic magazine, the Society also publishes other periodicals including National Geographic Traveler, National Geographic Explorer, National Geographic Kids, etc. It also has National Geographic Channel, National Geographic books, and other audio and video products, maps and interactive media. Through these media, the society diffuse geographic knowledge to millions people around the world. The National Geographic has subsidiary organizations and entities including National Geographic Television, National Geographic Maps, National Geographic website, Committee for Research and Exploration, National Geographic Conservation Foundation, etc. The Society s concept is that the ultimate objective of professional elite s work is to inspire and serve people. It uses popular magazines, maps, books, movies and interactive media product to diffuse new knowledge, explaining the profound world and all things in the world in a simple way. Numerous outstanding scientists, explorers, photographers, TV workers and writers run around the world with mission of the Society, gaining prominent honor for the Society. The famous Yellow Border has become a mark of exploration and high quality, inscribed in many places and more and more languages.

The World of National Geographic Society 黄框世界——美国国家地理学会 The World of National Geographic Society 国家地理大事记： ● 1888年1月13日，33名创始人聚会华盛顿，创办美国国家地理学会。 ● 同年10月，会刊《国家地理》杂志诞生。 ● 1907年出版第一本图书，至今，已经用23种语言出版了2000多种书籍。 ● 1984年《国家地理旅行家》杂志、儿童《国家地理》杂志问世。 ● 1995年，国家地理杂志第一个外文版问世。 ● 1997年9月，国家地理频道于欧洲成立。 ● 1998年，国家地理频道亚洲开播，是亚洲有线电视发展史上增长速度最快的频道之一。 ● 1999年4月推出《国家地理探险》杂志。 ● 2000年6月，国家地理频道与中国内地40多家地方电视台合作推出了《神奇的地球》和《狂野周末》两档节目。 ● 2007年7月，第31个黄框落地中国，《华夏地理》正式成为美国《国家地理》中国大陆唯一版权合作伙伴。 ● 2008年，国家地理华诞120周年。

The World of National Geographic Society 黄框世界——美国国家地理学会 The World of National Geographic Society ● In June, 2000, National Geographic Channel cooperated with more than 40 TV channels in China mainland to launch Amazing Earth and Wild Weekend. ● In July, 2007, the 31st Yellow Border landed in China, National Geographic Magazine (China Edition) made official copyright cooperation, and became the only Chinese edition of National Geographic magazine in China. ● In 2008 National Geographic’s 120th anniversary. National Geographic Milestones: ● On January 13, 1888, 33 men gathered in Washington and created the National Geographic Society. ● In October, 1888, the National Geographic Magazine was published. ● In 1907, the first book was published. Since then, NG had published more than 2000 books in 23 languages. ● In 1984, National Geographic Traveler and National Geographic Kids were launched. ● In 1995, the first foreign version of National Geographic magazine was unveiled. ● In September, 1997, National Geographic Channel was launched in Europe. ● In 1998, National Geographic Channel began to be broadcasted in Asia, and became one of the fastest growing Channels in Asian cable TV history. ● In April, 1999, National Geographic Explorer was launched.

无与伦比的国际权威杂志——美国《国家地理》 An Incomparable International Authoritative magazine – National Geographic Magazine 版权合作伙伴:美国《国家地理》杂志 世界百年经典，鼓舞人们关注地球 Copyright partner: National Geographic Magazine -- Century Classic Inspiring People to Care About the Planet 1888年，美国《国家地理》杂志和国家地理学会同年诞生。从珠峰之巅到大洋深处，从显微镜下的世界到遥远星系的恒星，这本杂志已经对“这个世界以及其中一切事物”报道了120年。那些难忘的影像纪实、严谨真实的文字报道、精密准确的地图绘制，深受全球无数国家、各种行业和年龄阶层人士的爱戴，使“广义地理”的概念深入人类心灵。风靡全球的气势，令无数同类杂志望其项背。 In 1888, US National Geographic Magazine was born with the National Geographic Society. From summit of Mount Everest to the deep ocean, from the microscope world to the remote galaxy, this magazine has already reported for 120 years "the world and all that s in it". Those unforgettable on-the-spot image records, rigorous and veridical written reports, precise and accurate maps were deeply fancied by innumerable people from countries, industries, ages and estates, making the concept of "general geography" deep into human minds. It is so popular and imposing in the world that no other similar magazines could be comparable.

The World of National Geographic Society 黄框世界——美国国家地理学会 The World of National Geographic Society 2000年，《国家地理》杂志获得美国杂志出版最高容誉——美国杂志编辑艾力奖。目前杂志以32种文字印刷，向170多个国家发行，每月4000万人阅读。 In 2000, the National Geographic Magazine won Ellies Award from American Society of Magazine Editors, the industry s most prestigious editorial honor. At present the magazine has been printed in 32 languages and published in more than 170 countries with 40 million readers each month.

传承经典的《华夏地理》杂志 National Geographic Magazine (China Edition), an authoritative magazine 延续 年， 探索世界，关爱地球 2001年2月创刊的《华夏地理》杂志，是国内第一本高品位、深度展现多元文化的旅游地理类杂志。作为国内唯一美国《国家地理》杂志授权的高档地理期刊，与全球32个国际版本使用统一版式，同步刊出。 2007年7月，《华夏地理》与美国《国家地理》正式版权合作，延续《国家地理》120年探索世界、关爱地球的理念，以震撼的摄影图片和独到的深入报道，为中国的社会中坚阶层每月带来反映世界变迁的精彩内容。 120 years exploring the world and caring the planet National Geographic Magazine (China Edition) which was launched in February 2001 is the first high grade magazine about traveling and geography, which explore the diverse culture in China. As one of 32 NGM international editions, the Chinese edition is published as the same time and format as the English edition. In July, 2007, the magazine made official copyright cooperation with National Geographic Magazine, holding the concept of exploring the world and caring the planet that persisted by National Geographic for 120 years. Every month, the magazine provide the China's mainstream readers with striking and brilliant photos and original deep reports, revealing the wonderful changing world. 美国国家地理学会、时尚传媒集团及华夏地理杂志等代表 Delegations of National Geographic Society, Trends Media Group and NGM-China Edition

时尚传媒集团—中国最具实力的高档期刊出版集团 Background of Trends Media Group The most powerful high grade periodicals publisher in China Trends Media Group, the Top Periodicals Operation Platform in China In 1993, the Trends Media Group rose suddenly in Chinese market. Since then it has launched 15 publications including the National Geographic (China Edition) , and become the most powerful high grade periodicals publishing group in China. Trends Media Group has become a symbol of high quality life, having remarkable brand cognition and formidable clout in high quality and high consumption crowd. 时尚传媒集团， 中国顶尖的杂志运作平台 1993年，时尚传媒集团在中国市场上异军突起，至今创立包括《华夏地理》在内共计15本刊物，已成为中国最具实力的高档期刊出版集团。 集团卓越的品牌认知度，在高素质和高消费人群中形成强大的号召力，成为引领高品质生活的标志之一。

Rich Editorial Content 丰富的编辑内容 Rich Editorial Content Global Unified Format 世界万象，带你翱翔 Hovering over the world Uniform Global Format the National Geographic (China Edition) always extends the spirit and quality of National Geographic with uniform global column plan and content on hot social topics, covering all the world behind "general geography", including nature, science and technology, culture, history, archaeology, folk custom, ecology, climate, animal, astronomy as well as all human affair variance. International Synchronization + Domestic Original It includes hits topics in current issue of National Geographic magazine US and original domestic reports. ● National Geographic topic：original, synchronously published with global editions. ● Domestic original report：focusing on hot social topics and market , feeling the market pulse closely with unique angle of view and in-depth content. 全球统一版式 《华夏地理》一直延伸《国家地理》的精神与品质，栏目规划全球统一，内容落足社会热点话题，涵盖“广义地理”背后的自然、科技、文化、历史、考古、民俗、生态、气候、动物、天文以及一切世事变迁。 国际同步+国内原创 包括美国《国家地理》当期主打专题报道和精选国内原创报道。 ● 《国家地理》专题：原汁原味，全球同步刊登。 ● 国内原创报道：关注社会热点，紧扣市场脉动，视角独特，内容深入。

Rich Editorial Content 丰富的编辑内容 Rich Editorial Content 独特的栏目设置 Unique Columns ● 读者论坛--分享读者对于《华夏地理》杂志的真切心声及独到见解。 ● 大地印象--全球《国家地理》杂志读者最喜爱的栏目，全球同步、每期三个跨页的摄影视觉饕餮。 ● 专家说法--不同领域的专家学者深入浅出地解析你身边的地理现象和科技成果。 ● 你来掌镜--在这一页，每人都有机会把自己的摄影作品刊登在国家地理杂志上，和全世界的《国家地理》读者分享你镜头中的故事。 ● 编辑手记--《国家地理》主编手记，讲述世界的新变化，每月全球同步刊出。 ● 科学新知-- 分为动物、文化、环境、化石、科学等不同栏目，介绍世界上正在发生和新发现的各种现象和问题。 ● 采访最前线-- 以图文并茂的花絮，呈现精彩专辑背后鲜为人知的故事。 ● 故影重温--再次呈现《国家地理》120年来那些记录历史瞬间的经典照片。 ● Reader’s Forum -- readers could share their thinking and original opinion on National Geographic Magazine (China Edition) ● Visions of Earth–the most favorite column which is issued synchronously with other international editions and a three-double-page-spread photo feast. ● Experts’ words-where experts from different domain would analyze the geography phenomenon and technical achievement around you in an easy way. ● Your Shot-where everyone has the opportunity to put his own photo works on NG, sharing the story behind his camera with readers around the world. ● Editor’s Note – where the editor in chief of National Geographic magazine tells the new change in the world, published synchronously around the world each month. ● New Knowledge-where there are different characteristic columns, such as animal, culture, environment, fossil, science, etc., to introduce all kinds of phenomenon and question occurring, or newly discovered in the world. ● Inside Geographic-where the unknown story behind splendid special is presented by abundant photos and reports. ● Flashback–where those classical photos recording history moments during National Geographic’s 120 years would be reviewed.

Rich Editorial Content 丰富的编辑内容 Rich Editorial Content 国际精彩专题回顾 International Features Review 扎库马的大象悲歌，07年3月 Ivory Wars -- Last Stand in Zakouma, March, 2007 为了掳取象牙，偷袭者正在大肆屠杀血脉仅存的中非大象。与此同时，乍得的一片保护区向这些濒危的生灵提供了武装保护和拼死求生的机会……环保主义者J 迈克尔·费伊和摄影师迈克尔·尼科尔斯从战争前线发回了这篇实地报道。 While poachers are slaughtering some of the last surviving central African elephants for their tusks, a refuge in Chad gives this endangered species armed protection and a fighting chance. Environmentalist J. Michael Fay and photographer Michael Nichols gives field report from the battlefront. 北极美梦与噩梦，07年1月 Arctic Dreams & Nightmares, Jan, 2007 迈克·霍恩全靠头灯和2月中旬的月光照路，在北冰洋中的浮冰群上穿行。他和同伴博吉·奥斯兰德在追寻一个共同的梦想：在严冬时节滑雪抵达北极…… With only a headlamp and the mid-February moon to light the way, Mike Horn treks across pack ice on the Arctic Ocean. He and teammate Borge Ousland were pursuing a shared vision: to ski to the Pole in the dead of winter.

Rich Editorial Content 丰富的编辑内容 Rich Editorial Content 玛雅 辉煌与覆灭， 07年8月 The Maya Glory and Ruin, Aug, 2007 曾经席卷中美洲、辉煌的玛雅文化，始于一位来自中墨西哥的军阀。墨西哥军阀的入侵，带来了玛雅文化。然而，玛雅的辉煌与覆灭一样，和血腥、残暴、战乱交织在一起。学者赖斯说：“ 看完以后你会觉得，凡能出的问题都出了。” The rise of splendent Maya civilization, which had swept Central America, started from the arrival of a warlord from central Mexico, whose intrusion made the Maya great. But no matter rising to glory or falling to ruin, blood, inhumanity and wars had all precipitated. Simply put, everything went wrong. 记忆，07年11月 Memory, Nov, 2007 什么是记忆？目前神经科学家能给出的最佳 解释是：一段记忆就是一组被保存下来的脑神经元连接方式。怀着对人类这种比普通动物复杂得多的特殊功能的好奇，科学家、医学工作者对很多人展开研究和分析，寻找人类的记忆之谜。 What is a memory? The best that neuroscientists can do for the moment is this: A memory is a stored pattern of connections between neurons in the brain. Curious about this human being s special function which is much more complex than that of ordinary animals, scientist and medical researcher have launched research and the analysis to many people, in order to seek the mystery of humans memory.

Rich Editorial Content 丰富的编辑内容 Rich Editorial Content 国内原创报道回顾 Domestic original Review 狂欢时代---生活在明朝， 07年5月 Revelry Era -- life in Ming Dynasty, May,2007 “尽管奢靡之风泛滥显得有点反道乱德，但是这种对传统的叛逆，总体上是与世界性的近代化历程桴鼓相应的”——这是《华夏地理》杂志从“明朝的城市生活、明代官窑、明世家具、明代旅游”等方面为你揭示的另一个时尚明朝。 当期杂志还附赠超长《南都繁会图》拉页，市场反应热烈。 “Although the extravagant tide appears to be anti-moral, this kind rebel to the tradition is corresponding to the global modernization process." -- National Geographic (ChinaEdition) shows another fashionable Ming Dynasty from aspects including city life, official kiln, furniture, travels, etc. The issue also attaches an ultra long gatefold of the Map of the Prosperous Southern Capital, which got heat response from market. “我们以野人现曝的心情，在本期大篇幅介绍生态旅游，希望更多人向往，选择与从事这种新的旅游方式。”——华夏地理主编 李永适 当期内容精选澳大利亚北领地的乌卢鲁国家公园、美国新墨西哥州的拍鸟圣地Bosque del Apache、哥斯达黎加的Braulio Carrillo国家公园等国际生态旅游示范区和江西庐山景区、四川王朗动物保护区、云南香格里拉等国内生态旅游景区，以独到的见地和深入报道，向读者介绍当下这种科学的旅游方式。 深入世界6地，寻找生态旅游 Ecotourism -- green Experiences in 6 places around the world, April, 2007 “In this issue we tell a long story on ecotourism, hopefully more people could yearn for, choose and engage in this new traveling way." –Yongshi Lee, Editor in Chief of National Geographic (China Edition) . The feature selects international ecotourism demonstration zones, such as Uluru-Kata Tjuta National Park in north Australia, bird holy land Bosque del Apache National Wildlife Refuge in New Mexico, United States, Braulio Carrillo National Park in Costa Rica, etc., and domestic ecotourism scenic, such as Mount Lushan in Jiangxi, the Wanglang Nature Reserve in Sichuan, Shangrila in Yunnan and so on, to introduce the scientific traveling way to readers with original insight and thorough report.

Rich Editorial Content 丰富的编辑内容 Rich Editorial Content 盗墓， 07年9月 Face-to-face with Tomb Robber, Sep, 2007 深入人心的封面和红色醒目的大标题在经典黄框的映衬下，震撼了无数好奇者的心灵，对于这神秘话题的详尽阐述，满足了大批人探知其究竟的强烈愿望。 《华夏地理》通过追访陕西、山西、河南三个文物大省的狱中盗墓者，揭露盗墓的源头、途径及黑市买卖等幕后故事。“新疆罗布泊干尸货源地”、“无一幸免的三峡遗址群”、“水下盗掘”等栏目，揭示国内盗墓行为的疯狂程度与严重后果。 The eye-catching red title has attracted so many readers who are particularly interested in this topic. Our article gave a deep report cover this issue. Our magazine disclosed the dark stories of tomb robbery in Shanxi, Shaanxi and Henan, where cultural relics are abundant. Through the stories, such as Xinjiang Mummy Smuggle, Lost Historical Remains in Three Gorge and Underwater Relics Robbery, the magazine show the tip of the iceberg of tomb robbery and its severs consequence. 布达拉宫，07年12月 Potala Palace, Dec., 2007 三百年前，一座硕大无朋、独一无二的宫殿耸立在世界屋脊，历经修缮改造而能屹立不倒，但行年至今已渐体力不支。过去二十年间，两次耗费巨大、工程浩繁的全面维修为布达拉宫整饬一新。 《华夏地理》摄影师带你深入这座重焕神采的历史博物馆、藏人心中的圣地，探寻布达拉宫的前世今生。 300 years ago, a gigantic and unique palace towered on the roof of the world. It was standing erect after repeatedly restoration, but now already gradually doddery. During the past 20 years, it experienced two costly, huge and comprehensive services and had been a brand new Potala Palace. Photographer from National Geographic (China Edition) guided you to penetrate this redeeming historical museum and the holly land of Tibet people, exploring previous and present life of Potala Palace.

Consuming Group Analysis 消费人群分析 Consuming Group Analysis 他们是推动社会经济发展和人类进步的主力，是都市中的精英。 他们博闻多识，但更渴求新知，期望精神的探险与遨游。 他们由衷地喜爱《华夏地理》杂志，视为珍藏。 他们是《华夏地理》的忠实读者，相信，也是您一直要找寻的目标人群。 They are metropolis elites, the main force impelling the social economy development and the humanity progresses. They have wide learning but are still thirst for new knowledge, expecting spiritual exploration and soaring. They love National Geographic Magazine unfeigned and regard it as museum piece. They are our faithful reader, and must be the target people you are looking for. 读者年龄层分布：Reader’s age level distribution: 《华夏地理》杂志的读者是购买力强劲的社会中坚力量，读者平均年龄：31.54岁。 National Geographic magazine’s readers are the society nucleus having strong purchasing power, whose average age is 31.54 years old. 具有购买决策权----------------------------------------75.5％ 商界精英-------------------------------------------------52.4％ 每年能够支配的公司购买预算金额超50万------40％ 预算金额每年在20万－50万之间-----------------16.1％

Consuming Group Analysis 消费人群分析 Consuming Group Analysis 读者性别比例： Reader’s gender proportion 在同类杂志中，《华夏地理》杂志的读者中有更多主导消费的女性，广告到达更有效。 There are more female who could dominate consumption trends among National Geographic magazine’s reader than any other similar magazines, making the advertisement hit effectively. 读者教育水平： Reader’s education level 在《华夏地理》杂志的读者中，大专高职以上学历占98％，绝对的高素质人群。 Among National Geographic magazine’s readers are absolutely high quality crowd, among who people having college or technical secondary school, or above, diploma accounts for 98%.

消费人群分析 Consuming Group Analysis

2007年《华夏地理》杂志发行量及城市分布 Circulation and City Coverage of NGM in 2007

销售模式 Sales Pattern 专业发行公司代理发行 Professional Distributor Beijing Shishang Xunda Book and Magazine Distributor, is a specialized distributor under Trends Media Group, comprehensively deputizing for the distribution of series publications of Trends Magazines. It already has two subsidiary companies, namely, Shanghai Shishang Xunda Book and Magazine Distributor Co. Ltd. And Guangzhou Shishang Xunda Book and Magazine Distributor, and 4 distributing stations (Shenyang, Hangzhou, Southwest and Northwest) and 38 provincial distributing agents, forming the 3-layer distributing management mode of Shishang Xunda Book and Magazine Distributor. 专业发行公司代理发行 Professional Distributor 北京时尚迅达书刊发行有限公司是时尚传媒集团所属的专业发行公司，全面代理发行《时尚》系列刊物。现已有上海时尚迅达书刊发行公司和广州尚迅发行公司两家分公司、4个发行站（沈阳、杭州、西南地区及西北地区发行站）、38家全国省级发行代理商，形成了时尚迅达书刊发行公司特有的三级发行管理模式。

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市场活动 Marketing Campaign 2008美国《国家地理》全球摄影大赛 National Geographic International Photography Contest 2008 继07年美国《国家地理》全球摄影大赛之后，这个由美国国家地理学会授权、全球性的摄影盛事于08年第三次登陆中国。大赛范围扩大到26个国家和地区，历时1年之久。 中国赛区依然由《华夏地理》杂志主办，其利用全国性、立体化的宣传曝光，丰富多彩的全国性公关活动以及国际化的评审团队伍，将使此次摄影大赛成为2008年业内最具影响力的国际摄影界焦点。 Authorized by US National Geographic Society, the National Geographic International Photography Contest comes to China this year for third time after 2007. The grand contest would cover 26 countries and areas, taking a period of one year. The China Contest will still sponsored by National Geographic Magazine (China Edition), who will use its nationwide coverage, three-dimensional propaganda, rich and colorful nationwide promoting as well as internationalized appraisal group to make the Contest an most impact international photography highlight of the industry in 2008. 07美国《国家地理》全球摄影大赛国际赛区动物类一等奖 / 中国赛区动物类一等奖 等待做试验的猴子 The first prize in China region animal category/2007 IPC global winner: Monkey s awaiting an experiment

07美国《国家地理》全球摄影大赛中国赛区风光类一等奖 层层经帆 The first prize in China region landscape category: Layers of Beauty 07美国《国家地理》全球摄影大赛中国赛区人物类一等奖3龄童羊羊与鲸水下同游 The first prize in China region people category: The three year old Yangyang swimming with a whale 07美国《国家地理》全球摄影大赛国际赛区图片故事类一等奖/中国赛区图片故事类一等奖 建造长城者的后裔 The first prize in China region photo essay category/2007 IPC Global winner: the descendants of the builders of the Great Wall

2007美国《国家地理》全球摄影大赛回顾 The contest included four categories as People, Landscapes, Animals, and Photo Essay. Master Lectures had been hold in Beijing, Shanghai, Guangzhou and Chengdu during the collection process, National Geographic Magazine (China Edition) received 41980 entries for the photography contest before August 31st ; it created a Chinese national record for similar contests ; and the award issue ceremony was hold at National Geographic Magazine (China Edition) Night on September 29 during Pingyao International Photography Festival, where National Geographic photographer Michal Yamashita issued the award personally and then launched photographic lectures. Afterwards, the NG photography Prime Tour Exhibition was launched in Pingyao, Shanghai, Beijing, Guangzhou and Chengdu, sharing the charming of photography with audiences. The results of IPC released in December, The work submitted from the Chinese region “Monkeys awaiting an experiment” and “The descendants of the builder s of the Great Wall” won the global first prizes in the animal and photo essay categories respectively, taking half of the first place prizes. The winners are invited to visit the National Geographic Society headquarters in Washington DC, USA. The work entitled “Layers of beauty” also won an honorable mention in the landscape category. 由别克凯越旅行车全情赞助的本次大赛，以“和世界分享你的视界”为主题，于2007年4月27日启动，历时9个月之久。活动期间进行了全国性的户外、电视、广播、网络、报纸、杂志等媒体宣传，配合活动的不同阶段，还进行了全国性的平面及网络新闻报道。 大赛共分为人物、动物、风光、图片故事四个类别，作品征集过程中进行了北京、上海、广州、成都四地的名师摄影讲座，于9月29日平遥国际摄影节“华夏地理之夜”进行了隆重的颁奖典礼，《国家地理》摄影师麦可·山下亲临颁奖并进行摄影讲座。随后，“《华夏地理》·NG摄影精华展”在平遥、上海、北京、广州、成都五地巡回展出，将世界摄影的魅力与广大受众一同分享。 12月国际赛事揭晓，中国赛区选举的作品“等待做试验的猴子”和 “建造长城者的后裔”分别获得全球摄影大赛国际赛区动物类和图片故事类一等奖，包揽全球一等奖的一半奖项;获奖者应邀到美国国家地理学会华盛顿总部参观访问。中国赛区选送的“层层经帆”也荣获国际赛事风光类优秀作品称号。 Sponsored by Buick Excelle Wagon, the Contest with theme of "Share Your Vision With the World" started at April 27, 2007, and ended 9 months later, during which the Contest had been propagandized by nationwide media, such as outdoor, TV, broadcasting, internet, papers and magazine, and reported by nationwide written and internet news media.

市场活动 Marketing Campaign 美国国家地理学会中国之夜 美国国家地理学会总裁兼CEO John M. Fahey, Jr. 执行副总裁Terry Adamson, 美国国家地理全球媒体总裁Tim Kelly， 执行总裁Ted Prince，美国《国家地理》杂志主编Chris Johns等也专程来到中国参加此次宴会。 美国国家地理学会中国之夜 National Geographic Society – China Night The 6th December 2007 was another important chapter in the history of National Geographic Magazine –China edition－The National Geographic Society, Trends Media Group, and International Data Group held the“National Geographic Society China Night". This was an important event for the National Geographic Society and its Asian partners in different industries. The 39th president of the USA, Jimmy Carter, along with his wife visited Trends Group and National Geographic Magazine – China edition. At the banquet, President Carter gave high compliments to the great achievement China and USA have reached through the cultural exchange. He also praised the global influence of the National Geographic Society and its Magazine, especially congratulating the official partnership between National Geographic Magazine and its China edition. National Geographic Society President and CEO John M. Fahey, Jr. Executive Vice President Terry Adamson; Global Media President Tim Kelly and Executive Vice President Ted Prince; along with the National Geographic Magazine Editor in Chief, Chris Johns, also came to China especially for this event. 2007年12月6日是《华夏地理》杂志历史上的又一个重要篇章美国国家地理学会、时尚传媒集团、美国国际数据集团在北京时尚大厦共同举办了“美国国家地理学会中国之夜”，这是美国国家地理学会及其在各领域的合作伙伴在亚洲区的一次盛大宴会。美国第39任总统吉米 卡特及夫人，新闻出版总署、国家旅游局等单位的领导及各界嘉宾参观了时尚集团和《华夏地理》杂志社，并出席了当天的晚宴。卡特在晚宴上高度评价了中美文化交流取得的成就，盛赞美国国家地理学会以及美国《国家地理》杂志在全球的深远影响，他特别祝贺《华夏地理》与美国《国家地理》杂志的正式合作。

华夏地理网络在线 www.huaxia－ng.com 美国《国家地理》网站中国在线——华夏地理网站 作为美国《国家地理》中国地区的网站－华夏地理网站，不但继承并沿袭国家地理英文网站风格与美感，更关注读者的心理，以读者为推动力，设置了专辑欣赏、精彩图库、采访幕后故事、论坛、桌面下载、独家地图浏览等众多精彩的栏目，将知识性、可读性、互动性和观众价值融为一体。当前每天浏览量超过25万，2008年预计每天可超过35万人。 National Geographic Magazine Online in China- www.huaxia-ng.com In www.huaxia-ng.com, we not only follow the style and sense of the National Geographic Magazine worldwide website, but also pay attention to reader's minds, being driven by readers, launching wonderful columns such as "big features", "splendid photo gallery", "behind-the- interview story", "forum", "desktop download", "exclusive map browsing" and so on, in order to integrate knowledge, interests, readability, interaction and enjoyment into a whole. Currently the website has more than 250,000 daily independent visiting, which in 2008 is estimated to be over 350,000

您现在可以做到： 华夏地理网络在线 www.huaxia－ng.com What you can get now: www.huaxia-ng.com integrates resources below, providing professional, fractionized directional service to reader and cultivating the brand consciousness and consumptive habit in photographic fan, traveling lover and explorer. Authoritative material Most of material on the website comes from National Geographic Society in United States, having splendid public praise in field such as photography, wild, exploration, etc. Rich content The website establishes more than 10 columns including exclusive magnanimous photo gallery and feature appreciation, providing comprehensive specialized instruction to reader on photography, traveling, wild animal, exploration, as well as reference information on exploring equipment and photographic equipment. Interactive and solid It has humanity concerned network community, consultation from authoritative experts, fine picture as well as instant electronic magazine, providing a strong interactive exchange and sharing platform for internet surfer. Reader group targeted accurately Society nucleus who has abundant purchasing power and dares to taste new things, looking forward to exploration on spirit and knowledge. 您现在可以做到： What you can get now: 华夏地理网站整合以下资源，对读者进行专业的细分定向服务，对摄影爱好者、旅游爱好者、探险家们进行品牌消费意识、消费习惯的培养。 资料权威 网站资料大部分来自美国国家地理协会，在摄影、野生、探险等领域具有出色的口碑。 内容丰富 网站设置了包括独家海量图库、专辑鉴赏等十几个栏目，从摄影、旅游、野生动物、探险等方面向读者提供全面专业的指导，同时也提供相关于探险装备、摄影器材等的参考信息。 互动立体 充满人文关怀的华夏地理网络社区、权威专家的咨询、精美的图片以及即时的电子杂志，为网络人士提供了一个互动性极强的交流和分享的平台。 定位准确的读者群 社会中坚力量，充裕的购买力，敢于尝试新鲜事物，期待精神与知识的探险。

Main Columns and Function Plotting 华夏地理主要栏目和功能区划分 Main Columns and Function Plotting 个人用户：上载精美图片，发表意见，提前预定，与好友共享； 便捷使用和查找，个性化体现； 广 告 主： 目标明确的网页，显著的广告位置；丰富的广告形式；便捷使用和查找，个性化体现。 Individual user: Uploading fine picture, expressing opinion, re prearranging, sharing with friends; Convenient using and searching, individuality represented; Advertiser: webpage with clear target, remarkable advertisement position; Rich advertisement form; Convenient using and searching, individuality represented;

华夏地理网络在线 www.huaxia－ng.com 华夏地理网站为您预留了 多种广告位以满足您不同的需求 The National Geographic Chinese website reserves many kinds of advertisement position, in order to satisfy your various demands. 大型广告位： 顶部横幅、方塔形、中等塔形、宽塔形、窄塔形。均有相当大的展示空间和合适的投放位置。 优 势: 相当大的展示空间和显著的投放位置 小幅广告位：中部小横幅、垂直按钮、按钮A类、按钮B类，左图为各广告位的具体分布。 优 势：:均内嵌在网站的关键内容部分，读者应该很容易看到。 The National Geographic Chinese website reserves many kinds of advertisement position, in order to satisfy your various demands. Large-scale advertisement position: including top banner, quadrate pagoda mode, medium pagoda mode, wide pagoda mode, narrow pagoda mode, providing quite big demonstration space and appropriate delivery position. Advantage: quite big demonstration space and appropriate delivery position. Small advertisement position: Middle small banner, vertical button, button A, button B, various positions and distribution showed in left chart. Advantage: all embedded in key content part of the website, could be found easily.

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