上海2010世博会项目群数字可视化管理 吴志强

同济大学 Tongji University IPMA International Young Crew Workshop Shanghai，China，13th -14th October 2006 上海2010世博会项目群数字可视化管理 Digital visual portfolio management Expo of 2010 Shanghai China 吴志强 WU Zhiqiang 同济大学 Tongji University 2006.10.14

1.研究背景 Background

世博会成功的关键 Key issue for a successful Expo 世博会规划建设是一个复杂巨系统 基地位于城市中心区边缘 规模史无前例（5.28km2、7000万预测参观人次极有可能被突破) 建设量大、工程复杂 缺乏经验、不确定因素多 多系统整合与多方参与者的协同作战 The planning & construction process of Expo is A Complicated Mega system Site Located at the edge of downtown area Largest scale in expo’ s history (5.28km2, 70millonen estimated visitors) Include a large amount of complicated projects Local authority lack of experience for such a mega event Integration of different sectors and cooperation between diverse actors

N-S viaduct Inner Ring Lujiazui Yan’an Rd.viaduct EXPO Site selection Downtown waterfront site along the Huangpu River between Nanpu Bridge & Lupu Bridge

-- 3.93 km² in Pudong -- 1.35 km² in Puxi Expo Site 5.28km2 Coordinated area 1.4km2 • Expo site: 5.28 km² -- 3.93 km² in Pudong -- 1.35 km² in Puxi

Total number of visitors: 70 million -- 400,000 (average day) Visitors Estimation: Total number of visitors: 70 million -- 400,000 (average day) -- 600,000 (peak day) -- 800,000 (extreme peak day) Number of visitors in 1 day exceeds 780,000 (Oct.03) 50 million visitors 10 million visitors

Largest scale ever since the birth of Expo 800,000 600,000 351,000 400,000 272,000 14m2 14m2 13m2 9m2 9m2 118,000 8m2（estimated） 82,000 Area per visitor per day Visitors per day 77,000 Montreal Osaka Lisbon Hannover Aichi Shanghai Comparisons with past Expos Largest scale ever since the birth of Expo

项目成功与否很大程度上取决于决策者、设计者、建设者、项目参与各方对于项目信息及时、直观、深入的了解、沟通、共享，因此需要一套具有中枢功能的规划建设数字可视化系统，能够直观地模拟和指导世博园区的规划建设过程。 The success of expo planning & construction depends greatly on timely, direct and deep understanding of decision-makers, designers, builders and all project actors on project information. Therefore, it is pressing to build an integrated digital visual management system for timely mutual supervision, simulation, and control on the planning and building lifecycle of Expo site through collecting and distributing visual information, which leads to rational design, demonstration, management and decision-making.

Research Framework

Management modes for planning & building process of Expo site 2. 世博园区规划建设过程管理模式 Management modes for planning & building process of Expo site

工程项目管理模式研究 Project Management modes 1. 项目管理承包模式（Program Management Contracting, PMC） 2. 一体化项目管理模式（Program Management, PM） 3. 建筑工程管理模式（Construction Management.CM） 4. 设计——施工模式（Design Build. DB） 5. 设计－管理模式（Design-Manage） 6.更替型合同模式（Novation Contract, NC）

世博园区规划建设过程管理中存在的问题 Challenges facing Expo planning & building process 建设规模大，项目群体化； 决策、管理、设计、施工投资等参与者多； 投资多，建设周期长； 与政治经济社会和城市整体空间之间相互影响大； 内外部环境不定因素较多，技术经济和社会风险大； 组织管理复杂，信息量大。 Large scale, portfolio projects Large number of participants in decision-making, management, design and building large investment and long building period Big impact on politics, economy, society and overall urban space Unstable factors from outer and inner environment, high technical and social risk Complicated organization and management, large amount of information

世博园区规划建设过程管理对策 “PM+CM”开发组织模式 PRE-POST开发运行模式 规划建设全生命周期可视化平台控制管理模式 Proposals for Expo planning & building process management “PM+CM”开发组织模式 PRE-POST开发运行模式 规划建设全生命周期可视化平台控制管理模式 “PM+CM” mode PRE-POST mode Digital visual Lifecycle Management of Planning & building process

“PM+CM” mode

“PM+CM” mode

PRE-POST PRE-POST的过程控制 核心思想 Core of Pre-post use 收益 Profit 最成功 成功 平手 前 中 后 pre during post 时间 Time

PRE-POST post use phase PRE-POST的过程控制Procedure Control Based on PRE-POST PRE-POST economic operation mode 2005 2006 2007 2008 2009 2010 2011 2012 2013 2014 2015 investment House move Infrastructure invested，partial building invested Infrastructure invested Big portion of building invested Building and decoration Land tiding、sales promotion Daily operation Annual output building Small portion preserved building for reusage None Small portion permanent building put into use Building usage mode transfer, sell, rent Building sell Usage right return Land remise Pre-sell land income Partial land sell Land remise protocol complete Draw back all land remise fund Land renting Rent partial unused land Land renting income infrastructure Infrastructure remise protocol Facility operation remise Other incoming Pre use facility operation income Advertisement title auction During Expo Expo park operation income PRE-POST post use phase

PRE-POST mode accumulated profit 传统运行方式的累计收益 PRE-POST的过程控制Procedure Control Based on PRE-POST 两种经济运行方式的比较 Comparison PRE-POST运行方式的累计收益 PRE-POST mode accumulated profit 传统运行方式的累计收益 Traditional mode accumulated profit

Integrated service region PRE-POST的过程控制Procedure Control Based on PRE-POST PRE-POST land and space use transition Before expo During expo 2005 2006 2007 2008 2009 2010 Land space functions China pavilion Theme pavilion National pavilion Enterprise pavilion Expo village Logistic center Performance center Plaza greenbelt Integrated service region ██ big scale，long construction period，2007 start ██ small scale，short construction period，2009 start ██ 2005 construct and put into city operation

PRE-POST的过程控制Procedure Control Based on PRE-POST PRE-POST开发时序 Development Time Sequence

Digital visual standard for planning & design of Expo Site 3. 世博园区数字可视化技术标准 Digital visual standard for planning & design of Expo Site

规划建设全生命周期可视化平台控制管理模式 Digital visual Lifecycle Management of Planning & building process 上层：不同软件的整合 数字平台演示 底层：不同数据的整合 数据库支撑 Upper level： integrated of different programs—visual platform display Bottom level： Integrated of different data—database support

国外相关标准 International standard STEP IFC 国内相关标准 National standard 《建筑对象数字化定义》 <Digital definition of architecture> 《建筑设计信息模型》 （即ISO 16739） <Digital model of architecture design>

相关技术平台 Related programs ArchiCAD Microstation AutoCAD Revit 3DMAX SKETCHUP IMAGIS 3DBrowser DCI-VRCity Multigen Creator Vega VR—platform CityMaker

可能的技术整合模式 Possible integrated proposals A、AutoCAD(二维可视化)+SketchUp(规划级三维可视化)+3DMAX(建筑级三维可视化)+VRP(虚拟现实) B、AutoCAD(二维可视化)+SketchUp(规划级三维可视化)+Revit(建筑级三维可视化)+3DMAX+VRP(虚拟现实) C、SketchUp(规划级三维可视化)+Revit(二维可视化+建筑级三维可视化)+3DMAX+VRP(虚拟现实) D、SketchUp(规划级三维可视化)+Microstation(二维可视化+建筑级三维可视化)+ 3DMAX+VRP(虚拟现实) E、SketchUp(规划级三维可视化)+Microstation(二维可视化+建筑级三维可视化+虚拟现实)

推荐的技术标准 Suggested standard 以IFC相关标准为基准 具体操作：ArchiCAD、 Microstation、Revit均全方位支持IFC 全面引入BIM系统 IFC as basic standard Use ArchiCAD、 Microstation、Revit to support IFC Introduce BIM system

Integrated digital visual management platform of Expo site 4. 世博园区数字可视化管理总平台 Integrated digital visual management platform of Expo site

Digital visual management platform structure 世博园区数字可视化管理平台 Digital visual management platform 现状基础数据库系统 Existing database 规划决策支持系统 Planning & Design 建设工程管理系统 Building 运营管理系统 Operation 后续利用管理系统 Post use Traffic Environment facilities architecture Land use Etc. Site plan Architecture design transportation infrastructure Master plan Etc. Safety management Process management Investment management Procedural management Site supervision Etc. Logistics management smarth transportation safety garantee Ticket management Information exchagement Etc. Traffic Environment facilities architecture Land use Etc.

软件：Program 运用DIRECTOR技术，整合整个系统平台 同时采用FLASH DREAMWEAVER PHOTOSHOP ILLUSTRATOR FIREWORKS 等软件之所长，完善系统的功能和效果。 DIRECTOR, FLASH, DREAMWEAVER to integrate following formats on one platform: dwg, jpg, swf, mpg, avi, xls…

Thank you! Prof. WU Zhiqiang 2006.10.14 IPMA International Young Crew Workshop Shanghai，China，13th -14th October 2006 Thank you! Prof. WU Zhiqiang 2006.10.14