All Club Officers need to know – Club Central –

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1 All Club Officers need to know – Club Central –
分會幹部必須了解的 總會網站 [會務後台] All Club Officers need to know – Club Central – Peyton Kim Welcome to the Toastmasters refreshed brand! Toastmasters International unveiled a new logo, tagline and positioning on Wednesday, August 17, 2011; the first day of International Convention. The rebrand is a significant step forward in achieving the mission of Toastmasters International. By creating a consistent identity across the globe, we ignite efforts to build membership and increase recognition of the organization. This consistency will inform prospective members, regardless of location, that Toastmasters is the leading organization dedicated to helping them become the speakers and leaders they want to be. While this is not a radical change, the rebrand will take a concerted effort to make the transition across all districts and clubs. In this presentation I’m going to share with you: An overview of branding. The reasons why a rebrand was necessary. The results of the research conducted to identify Toastmasters’ in the market place and in the minds of members and prospective members. The Toastmasters brand position and visual system. Club’s role in the brand refresh.

2 當初登錄會員時使用的email (roster 中的email address)
會員登入 登入 後台 忘記密碼 登入 當初登錄會員時使用的 (roster 中的 address)

3 輸入註冊會員時登錄的電子信箱, 若資料輸入正確，稍後即可收到總部寄來的 『重設密碼』郵件 忘記密碼?
Toastmasters was founded 87 years ago. In that time, clubs and districts received little information on how to visually and verbally communicate the Toastmasters brand. As a result, over the years, Toastmasters clubs, districts and regions have increasingly distributed conference brochures, meeting materials and other communication with unique messaging and designs that were intended to display their individuality. By early 2008, we recognized that this customization had evolved to the point where the Toastmasters brand was suffering. And while the Executive Committee determined that a true evaluation of the brand was likely necessary, a temporary text emblem was developed to give leaders an option. By early 2009, it became clear that the organization needed to not only regain control of the brand, but evaluate how the brand was perceived. Branding agencies were researched and interviewed. In November 2009, a branding agency was selected to help us conduct research. Innovation Protocol not only specializes in non-profit brand development, but many of its employees are current or former Toastmasters. Our agency partner spent 4 months researching Toastmasters. They talked with members, district leaders, board members and potential members They reviewed our materials They attended conferences, club meetings and club leader training They researched the competition Out of this research, came many significant challenges that face our organization. One of these challenges is perception control. 輸入註冊會員時登錄的電子信箱, 若資料輸入正確，稍後即可收到總部寄來的 『重設密碼』郵件

4 訓練大綱 登入成功 登出

5 會務後台 會務後台 只有分會幹部可執行[會務後台] 才能點選[Club Central]

6 麵包屑 幫助了解目前所在位置 網站指引 www.toastmasters.org
Before we get into specific details about the Toastmasters positioning, lets discuss what branding involves. Most of the time when people hear the word branding they think of logos. Although a logo is a part of the brand it is only a part of an organizations brand. A brand is the essence of an organization or a product. A brand encompasses many things: Color Images Logo Personality (the words we use, the tone we set) It’s who we are and what benefit we offer, personified So what is the definition of a brand?

7 領導中心 www.toastmasters.org 幹部工具 數位版手冊
Before we get into specific details about the Toastmasters positioning, lets discuss what branding involves. Most of the time when people hear the word branding they think of logos. Although a logo is a part of the brand it is only a part of an organizations brand. A brand is the essence of an organization or a product. A brand encompasses many things: Color Images Logo Personality (the words we use, the tone we set) It’s who we are and what benefit we offer, personified So what is the definition of a brand? 數位版手冊

8 幹部職掌 分會幹部工具 會長 President 教育副會長 Vice President Education (VPE)
會員副會長 Vice President Membership (VPM) 公關長 Vice President Public Relations (VPPR) 秘書 Secretary 財務長 Treasurer 事務長 Sergeant at Arms (SAA) 幹部工具 Before we get into specific details about the Toastmasters positioning, lets discuss what branding involves. Most of the time when people hear the word branding they think of logos. Although a logo is a part of the brand it is only a part of an organizations brand. A brand is the essence of an organization or a product. A brand encompasses many things: Color Images Logo Personality (the words we use, the tone we set) It’s who we are and what benefit we offer, personified So what is the definition of a brand?

9 申報[新會員基本資料] 繳付[會員會費] 查詢/申報[分會幹部名單] 申報[會員教育成就資料] 查詢[分會會員名冊資料]
訓練大綱 申報[新會員基本資料] 繳付[會員會費] 查詢/申報[分會幹部名單] 申報[會員教育成就資料] 查詢[分會會員名冊資料] 查詢[分會傑出分會DCP成績] Before we get into specific details about the Toastmasters positioning, lets discuss what branding involves. Most of the time when people hear the word branding they think of logos. Although a logo is a part of the brand it is only a part of an organizations brand. A brand is the essence of an organization or a product. A brand encompasses many things: Color Images Logo Personality (the words we use, the tone we set) It’s who we are and what benefit we offer, personified So what is the definition of a brand?

10 Submit membership application(s) - new/dual/reinstate 申報[新會員基本資料]
Pay dues 繳交[會員會費] Update my club meeting information 更新分會資訊 (地點，時間…) Search Club Receipts View/Update/Print my club officer information 查詢/申報[分會幹部名單] Update my club mailing address 更新分會郵寄資訊(幹部手冊) Submit education award(s) for club members 申報[會員教育成就資料] View/Update/Print my club membership roster 查詢[分會會員名冊資料] View my club‘s awards View DCP reports 查詢[分會傑出分會DCP成績] So now that we have seen the new look of Toastmasters – what is a club’s role in the Toastmasters brand refresh?

11 申報基本資料[雙重會員(Dual)/恢復會籍舊會員(Reinstate)]
若現有資料庫找不到名單，點選此按鈕來新增會員 Before we get into specific details about the Toastmasters positioning, lets discuss what branding involves. Most of the time when people hear the word branding they think of logos. Although a logo is a part of the brand it is only a part of an organizations brand. A brand is the essence of an organization or a product. A brand encompasses many things: Color Images Logo Personality (the words we use, the tone we set) It’s who we are and what benefit we offer, personified So what is the definition of a brand?

12 申報基本資料[新會員] 紅色*為必填欄位 雜誌寄送地址,請參考中華郵政 中文地址英譯
Before we get into specific details about the Toastmasters positioning, lets discuss what branding involves. Most of the time when people hear the word branding they think of logos. Although a logo is a part of the brand it is only a part of an organizations brand. A brand is the essence of an organization or a product. A brand encompasses many things: Color Images Logo Personality (the words we use, the tone we set) It’s who we are and what benefit we offer, personified So what is the definition of a brand?

13 申報基本資料[雙重會員(Dual)/恢復會籍舊會員(Reinstate)]
Before we get into specific details about the Toastmasters positioning, lets discuss what branding involves. Most of the time when people hear the word branding they think of logos. Although a logo is a part of the brand it is only a part of an organizations brand. A brand is the essence of an organization or a product. A brand encompasses many things: Color Images Logo Personality (the words we use, the tone we set) It’s who we are and what benefit we offer, personified So what is the definition of a brand?

14 繁體中文版 Chinese Traditional
填寫會籍資料 March 三月 September 九月 新會員購買CC手冊 選擇:英文版 English 繁體中文版 Chinese Traditional 別忘了填報: 推荐的會員姓名 Before we get into specific details about the Toastmasters positioning, lets discuss what branding involves. Most of the time when people hear the word branding they think of logos. Although a logo is a part of the brand it is only a part of an organizations brand. A brand is the essence of an organization or a product. A brand encompasses many things: Color Images Logo Personality (the words we use, the tone we set) It’s who we are and what benefit we offer, personified So what is the definition of a brand?

15 計算會費 雙重會員(Dual) 恢復會籍舊會員(Reinstate) 可不買手冊,省$20美金 www.toastmasters.org
Before we get into specific details about the Toastmasters positioning, lets discuss what branding involves. Most of the time when people hear the word branding they think of logos. Although a logo is a part of the brand it is only a part of an organizations brand. A brand is the essence of an organization or a product. A brand encompasses many things: Color Images Logo Personality (the words we use, the tone we set) It’s who we are and what benefit we offer, personified So what is the definition of a brand? 雙重會員(Dual) 恢復會籍舊會員(Reinstate) 可不買手冊,省$20美金

16 繳付[會員會費] Treasurer財務長
within last 6 months: 補繳過去六個月 within last year: 補繳過去一年 In the future: 繳付當期/下期會費 equal any day: 列出全部[含補繳以前] Before we get into specific details about the Toastmasters positioning, lets discuss what branding involves. Most of the time when people hear the word branding they think of logos. Although a logo is a part of the brand it is only a part of an organizations brand. A brand is the essence of an organization or a product. A brand encompasses many things: Color Images Logo Personality (the words we use, the tone we set) It’s who we are and what benefit we offer, personified So what is the definition of a brand?

17 繳費頁面 Treasurer財務長 再確認要繳付:正確的會費期間 使用信用卡付款 信用卡型式 帳單寄送:國家 信用卡號碼 帳單寄送:地址
So now that we have seen the new look of Toastmasters – what is a club’s role in the Toastmasters brand refresh? 再確認要繳付:正確的會費期間 使用信用卡付款 信用卡型式 信用卡號碼 有效期限 信用卡姓名 帳單寄送:國家 帳單寄送:地址 帳單寄送:城市 帳單寄送:省/郡 帳單寄送:郵遞區號

18 更新分會資訊 (地點，網站,時間…) 網址 (網路行銷用) 臉書 www.toastmasters.org
So now that we have seen the new look of Toastmasters – what is a club’s role in the Toastmasters brand refresh?

19 更新 [分會幹部名單] President會長/ Secretary祕書長
Before we get into specific details about the Toastmasters positioning, lets discuss what branding involves. Most of the time when people hear the word branding they think of logos. Although a logo is a part of the brand it is only a part of an organizations brand. A brand is the essence of an organization or a product. A brand encompasses many things: Color Images Logo Personality (the words we use, the tone we set) It’s who we are and what benefit we offer, personified So what is the definition of a brand? 點選 ,從下拉式選單中選擇正確的幹部名字，點選 確認,點選 刪除該人選

20 更新分會郵寄資訊(幹部手冊) www.toastmasters.org
So now that we have seen the new look of Toastmasters – what is a club’s role in the Toastmasters brand refresh?

21 1.點選會員名字 申報[會員教育成就資料] (EVP教育副會長) www.toastmasters.org
So now that we have seen the new look of Toastmasters – what is a club’s role in the Toastmasters brand refresh? 1.點選會員名字

22 2.選擇欲申報成就(CC或CL) 申報[會員教育成就資料] (EVP教育副會長) www.toastmasters.org
So now that we have seen the new look of Toastmasters – what is a club’s role in the Toastmasters brand refresh? 2.選擇欲申報成就(CC或CL)

23 申報[會員教育成就資料,如CC] (EVP教育副會長)
第一講演講日期 第一講演講標題 So now that we have seen the new look of Toastmasters – what is a club’s role in the Toastmasters brand refresh? 第十講演講標題 第十講演講日期 申報CC要填寫此10講的『標題』與『實行日期』 並記得選擇兩本免費手冊

24 查詢[分會會員名冊資料] 可以匯出為CSV檔 www.toastmasters.org
So now that we have seen the new look of Toastmasters – what is a club’s role in the Toastmasters brand refresh?

25 Distinguished Club Program
GOAL               RECOGNITION Achieve any 5 of 10 goals Distinguished Club Achieve any 7 of 10 goals Select Distinguished Club Achieve any 9 of 10 goals President's Distinguished Club So now that we have seen the new look of Toastmasters – what is a club’s role in the Toastmasters brand refresh?

26 分會成績 傑出分會報表 幹部工具 分會成績

27 尋找社團資訊(Google Map) 分會位置搜尋 點選氣球 www.toastmasters.org 幹部工具
Before we get into specific details about the Toastmasters positioning, lets discuss what branding involves. Most of the time when people hear the word branding they think of logos. Although a logo is a part of the brand it is only a part of an organizations brand. A brand is the essence of an organization or a product. A brand encompasses many things: Color Images Logo Personality (the words we use, the tone we set) It’s who we are and what benefit we offer, personified So what is the definition of a brand? 點選氣球

28 手冊 (PDF) 名片範本 會議議程 教育訓練素材 影片 品牌 Logo 網站素材 簡報範本 傳單範本 照片素材
素材下載 Resources>Logos,Images and Templates 手冊 (PDF) 名片範本 會議議程 教育訓練素材 影片 品牌 Logo 網站素材 簡報範本 傳單範本 照片素材 One of the questions Toastmasters often received is “How can clubs maintain their individuality if they must follow the brand?” The short answer is that you can do both. The Virtual Brand Portal provides you with a templates and guidelines for the visual and verbal system to create your materials. Within the system there is a complete color palette, graphic elements and target messaging that you can use how you wish. You can still apply creativity while staying within the brand guidelines.

29 網站素材 www.toastmasters.org
Websites. FreeToastHost has made it an easy flip to transition club websites. In addition Toastmasters has provide Google and Wordpress themes which you can see above. All websites should be more simplistic and use one of three special club mastheads for their websites. More information about websites can be found on the Brand Portal – toastmasters.org/brandportal.

30 Online Banners and E-mail
banner and signature guidelines. When communicating to members and prospective members via , be sure to include this banner and format your signature to follow these guidelines. You can download these graphics from the brand portal on the Toastmasters website.

31 數位版手冊與雜誌 www.toastmasters.org Sample manual covers
Toastmasters has developed a color-coding system so that members can easily identify the education program: Burgundy – leadership Blue – communication In addition, materials for clubs are the blue color, and materials for districts are burgundy. This system is used across all manuals, badges, pins and other collateral pieces.

32 簡報範本 www.toastmasters.org
PowerPoint Template. Use this template for your presentations to membership. Ideal for training and open house information.

33 信紙或名片範本 www.toastmasters.org
Stationery. Download newly branded letterhead and business card templates from the brand portal.

34 小手冊或傳單範本

35 (Logo,影像素材,範本: 投影片) 線上編輯 可直接印出
名片>線上編輯 (Logo,影像素材,範本: 投影片) Before we get into specific details about the Toastmasters positioning, lets discuss what branding involves. Most of the time when people hear the word branding they think of logos. Although a logo is a part of the brand it is only a part of an organizations brand. A brand is the essence of an organization or a product. A brand encompasses many things: Color Images Logo Personality (the words we use, the tone we set) It’s who we are and what benefit we offer, personified So what is the definition of a brand? 線上編輯 可直接印出

36 My Toastmasters 個人後台 www.toastmasters.org
Before we get into specific details about the Toastmasters positioning, lets discuss what branding involves. Most of the time when people hear the word branding they think of logos. Although a logo is a part of the brand it is only a part of an organizations brand. A brand is the essence of an organization or a product. A brand encompasses many things: Color Images Logo Personality (the words we use, the tone we set) It’s who we are and what benefit we offer, personified So what is the definition of a brand?

37 My Toastmasters 個人後台 www.toastmasters.org
Before we get into specific details about the Toastmasters positioning, lets discuss what branding involves. Most of the time when people hear the word branding they think of logos. Although a logo is a part of the brand it is only a part of an organizations brand. A brand is the essence of an organization or a product. A brand encompasses many things: Color Images Logo Personality (the words we use, the tone we set) It’s who we are and what benefit we offer, personified So what is the definition of a brand?

38 表格形式 更新個人資訊 收件地址 (每月手冊)
My Toastmasters 個人後台 表格形式 更新個人資訊 收件地址 (每月手冊) Before we get into specific details about the Toastmasters positioning, lets discuss what branding involves. Most of the time when people hear the word branding they think of logos. Although a logo is a part of the brand it is only a part of an organizations brand. A brand is the essence of an organization or a product. A brand encompasses many things: Color Images Logo Personality (the words we use, the tone we set) It’s who we are and what benefit we offer, personified So what is the definition of a brand?

39 中文地址英譯 http://goo.gl/8o9Wdr
輸入中文地址 手冊寄達地址 Before we get into specific details about the Toastmasters positioning, lets discuss what branding involves. Most of the time when people hear the word branding they think of logos. Although a logo is a part of the brand it is only a part of an organizations brand. A brand is the essence of an organization or a product. A brand encompasses many things: Color Images Logo Personality (the words we use, the tone we set) It’s who we are and what benefit we offer, personified So what is the definition of a brand?

40 謝謝各位 Thanks for your time, I’d like to conclude this presentation and answer any questions you may have. For those questions I cannot answer I’ll direct the inquiries to World Headquarters –