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Ruey Bin Kao President, Motorola China
Share The Responsibility ―Carry Out CSR Activities Build Harmonious Society Ruey Bin Kao President, Motorola China
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Motorola—Global Corporate Citizen
As a global corporate citizen, we focus on: Innovative products, customer delight and quality Ethics and transparency Environment Quality Diversity and inclusion Safe and healthy workforce Economic opportunities and growth Supplier relationships Community support Shareholder value
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Strategy of Global Corporate Citizen
Reflection of Globalization Company’s Global Strategy Improve Business Ecosystem Factor conditions Demand conditions Context for strategy and rivalry Related and supporting industries
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Motorola China Strategy
Build Motorola China into a global R&D base and the largest production base Realize Seamless Mobility in China first Proactively carry out CSR activities 研发是摩托罗拉的核心竞争力之一。目前,摩托罗拉在中国的6座城市一共建立了17个研发中心,研发人员总数达到2500人,是跨国公司在华设立的最大研发机构。研发的范围包括软件开发、个人通讯产品研发、最新移动通信解决方案、人机交互技术在未来软件和硬件产品中的应用、电池及其他电子产品的附件、先进及环保材料研究等 。摩托罗拉还将继续加强在华的研发能力,研发人员总数到今年年底还会有比较大的增长。 中国有巨大的市场、有世界领先的运营商、有乐于接受新技术和新产品的消费者;在中国,摩托罗拉已经建立起了强大的制造和研发能力。中国完全有可能成为第一个实现无缝移动通信的国家。 致力于成为优秀的企业公民,这是摩托罗拉在中国的一个重要战略。摩托罗拉一直积极履行企业的社会责任,包括向希望工程捐款、从事环保活动、抢险救灾、开展员工志愿者活动、提供多元化等等。我们认为跨国公司应当在承担社会责任方面起到一个表率作用,用我们的实际行动和管理经验,带动更多的公司来从事社会公益活动。在这方面,摩托罗拉与其他公司一道,以投资性公司工作委员会的名义在今年3月份发出了《投资性公司工作委员会CSR北京宣言》。
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CSR Activities by Motorola China
1. Factor Conditions Moto Campus JA Volunteers 2. Demand Conditions “Connect the Unconnected”
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CSR Activities by Motorola China
3. Context for Strategy and Rivalry Experience Sharing of Corporate Governance Environment Protection:Green Box(cooperation with other companies) 4. Related and Supporting Industries Training of Suppliers(SOE Training)
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CSR Activities by Motorola China—Giving Back to Society
Hope Project Health Express Van Disaster Relief Schools for Immigrant Children
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Sparks of Hope Supporting Project Hope is the first CSR project Motorola carried out in China. Motorola has given substantial support the Project Hope in the course of 12 years. What Motorola has done here fully reflects our corporate culture that encourages us to help the needed whenever and wherever possible.
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Sparks of Hope Donated RMB34 million in 12 years
15,000 children have returned to schools About 80 Hope Primary Schools Over 600 Hope Stars 6 Hope Net Schools Trained over 600 teachers
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Employee Volunteerism
Hope Tour Speaking Foreign Languages in Beijing JA Volunteer Day Colleges in Beijing/Shanghai-Career Planning JA Job Shadow Day School of Immigrant Children Extra-curriculum activities supported by Motorola volunteers
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Encourage More People to Join CSR Efforts
Motorola and ECFIC Full support to ECFIC CSR Activities Help draft CSR Announcement Participate in CSR Activities Encourage More People to Join CSR Efforts
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Thank You
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