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傑克.威爾許「簡單講」 傑弗瑞.克雷姆 THE WELCH WAY Jeffrey A. Krames.

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Presentation on theme: "傑克.威爾許「簡單講」 傑弗瑞.克雷姆 THE WELCH WAY Jeffrey A. Krames."— Presentation transcript:

1 傑克.威爾許「簡單講」 傑弗瑞.克雷姆 THE WELCH WAY Jeffrey A. Krames

2 “THE MANAGER OF THE CENTURY”
世紀風雲經理人 威爾許如何將一家市值 120 億美元的公司,變成逼近 6,000 億美元的公司? “THE MANAGER OF THE CENTURY” How did Welch turn a $12 billion company into a company worth just under $600 billion? 2

3 “THE MANAGER OF THE CENTURY”
世紀風雲經理人 威爾許如何將老態龍鍾的製造公司,變成一家服務業的巨人? “THE MANAGER OF THE CENTURY” How did Welch transform an aging manufacturing firm into a services juggernaut? 3

4 世紀風雲經理人 “THE MANAGER OF THE CENTURY” 威爾許如何連續 20 多年來,年年都達成兩位數的成長?
How did Welch achieve double-digit growth year in and year out for two decades? 4

5 THROWING DOWN THE GAUNTLET
宣布挑戰 「我將在奇異展開一場革命。」   ──傑克‧威爾許,1981年12月 THROWING DOWN THE GAUNTLET “I am going to start a revolution within GE.” -- December, 1981 5

6 WELCH’S TRANSFORMATION OF GE
威爾許再造奇異 這是史上最大的企業改造計畫。 WELCH’S TRANSFORMATION OF GE The largest corporate makeover ever attempted 6

7 $500 BILLION “GROCERY STORE”
市值 5,000 億美元的「雜貨店」 威爾許的理念是可以在各處應用的。 威爾許的理念同樣適用於 500 萬美元的 事業。 $500 BILLION “GROCERY STORE” Welch’s ideas are portable Relevant in a $5 million business 7

8 「數一數二」新政 #1 AND #2 IMPERATIVES 「當你在市場上是第四或第五名時,只要 第一名打個噴嚏,你就得肺炎。」
──傑克‧威爾許 #1 AND #2 IMPERATIVES “When you’re number four or five in a market, you get pneumonia when number one sneezes.” 8

9 WELCH’S FIRST LAW OF BUSINESS
威爾許的第一條商業法則  面對現實。 WELCH’S FIRST LAW OF BUSINESS Face reality 9

10 WELCH’S FIRST LAW OF BUSINESS
威爾許的第一條商業法則 「如何引導人們進入變革的流程?從真相開始……當每個人都看到同樣的事實,通常就會做出同樣的結論。」 ──傑克‧威爾許 WELCH’S FIRST LAW OF BUSINESS “How do you bring people into the change process? Start with reality…when everybody gets the same facts, they’ll generally come to the same conclusion.” 10

11 “STOP MANAGING, START LEADING”
「停止管理,開始領導。」 「我們要找的是能激勵、鼓舞其他人的領導人,而不是只會打擊士氣和控制他人的人。」 ──傑克‧威爾許 “STOP MANAGING, START LEADING” “What we are looking for…are leaders who can energize and excite rather than depress and control.” 11

12 「改革、關閉或出售」 “FIX, CLOSE OR SELL” 只有贏的事業──和滿意的客戶──才能提供工作保障。
Only winning businesses – and satisfied customers – can provide job security 12

13 SIMPLIFY AND “DE-LAYER”
簡化和「去層級」 「每個層級都是壞層級。這個世界運作得如此之快,任何控制都變成限制。這會拖慢你。」 ──傑克‧威爾許 SIMPLIFY AND “DE-LAYER” “Every layer is a bad layer. The world is moving at such a pace that control has become a limitation. It slows you down.” 13

14 剔除官僚體系 KILL BUREAUCRACY 「官僚體系是組織行為的『吸血鬼』。」 ──傑克‧威爾許
“Bureaucracy is the ‘Dracula’ of corporate behavior.” 14

15 「別談數字。」 “DON’T TALK NUMBERS” 「數字不是願景;數字是產品。我從來不談數字。」 ──傑克‧威爾許
“Numbers aren’t the vision; numbers are the product. I never talk about numbers.” 15

16 HIS GREATEST ACHIEVEMENT?
他最大的成就? 和營收、業績或市場占有率無關……。 HIS GREATEST ACHIEVEMENT? It’s not about revenues or sales or market share… 16

17 GE AS A LEADERSHIP FACTORY
奇異作為領袖工廠 在威爾許的領導下,奇異培養出的執行長比史上任何公司都要多。 (例如:家庭倉庫、3M、漢威聯合等) GE AS A LEADERSHIP FACTORY Under Welch, GE turned out more CEOs than any company in history (e.g. Home Depot, 3M, Honeywell) 17

18 GE AS A LEADERSHIP FACTORY
奇異作為領袖工廠 「全球最聰明的人聘用全球最聰明的人。」 ──傑克‧威爾許 GE AS A LEADERSHIP FACTORY “The smartest people in the world hire the smartest people in the world.” 18

19 CHANGE, PEOPLE & PROCESS
改變、員工與流程 威爾許改造的三大焦點。 CHANGE, PEOPLE & PROCESS The focal points of Welch’s transformation 19

20 CHANGE, PEOPLE & PROCESS
改變、員工與流程 「改變永遠不會結束。」 「在奇異,改變就在我們的血液裡。」 ──傑克‧威爾許 CHANGE, PEOPLE & PROCESS “Change never ends.” “At GE, we have change in our blood.” 20

21 HOW MUCH CHANGE DID GE ENDURE?
奇異承受了多少改變? 威爾許賣掉了 117 個事業體。 威爾許裁員超過 12 萬人。 HOW MUCH CHANGE DID GE ENDURE? Welch sold 117 businesses Laid off more than 120,000 people 21

22 奇異:震盪中的公司 GE: A COMPANY IN SHOCK 威爾許的解決方案:「軟體階段」。 其用意在於穩定、激勵和改變遊戲規則。
Welch’s solution: the “software phase” Intended to stabilize, motivate, and change the rules of the game 22

23 價值觀置於第一優先 PUT VALUES FIRST 「拔擢 A 級員工、辭退 C 級員工。」 ──傑克‧威爾許
“Promote the A’s and fire the C’s.” 23

24 WELCH’S PARADIGM SHIFT
威爾許的典範移轉 「辭退那些不認同企業價值體系的人。」 ──傑克‧威爾許 WELCH’S PARADIGM SHIFT “Fire those who do not subscribe to your values system.” 24

25 「S」秘訣 速度。 簡化。 自信。 “S” SECRETS Speed Simplicity Self-Confidence 25

26 「速度」 “SPEED” 「速度決定一切。它是競爭力不可或缺的成分。」 ──傑克‧威爾許
“Speed is everything. It is the indispensable ingredient in competitiveness.” 26

27 「簡化」 “SIMPLICITY” 「簡單的訊息散播得比較快,較簡單的設計會更快貼近市場;而排除了雜亂,就能形成更快的決策。」
──傑克‧威爾許 “SIMPLICITY” “Simple messages travel faster, simpler designs reach the market faster, and the elimination of clutter allows faster decision-making.” 27

28 「自信」 “SELF-CONFIDENCE” 「到目前為止,給同仁自信是我所能做最重要的事。」 ──傑克‧威爾許
“Giving people self-confidence is by far the most important thing I can do.” 28

29 「天天出擊」 “POUNCE EVERY DAY” 「別呆坐。凡呆坐者,保證會被後來者所取代。」 ──傑克‧威爾許
“Don’t sit still. Anybody sitting still, you can guarantee they’re going to get their legs knocked out from under them.” 29

30 對客戶 TO THE CUSTOMER 「接近工廠,而非董事會。」 ──比爾.康納提,奇異資深人力資源副總裁
“Stay close to the plant, not the boardroom.” -- Bill Conaty, GE SR. VP, HR 30

31 「合力促進」 “WORK-OUT ” 「合力促進是奇異最著名的文化新政。」 ──傑克‧威爾許
TM GE’s famed cultural initiative 31

32 「合力促進」 “WORK-OUT ” 「合力促進可以提振士氣及自信,但最重要的是提高產能。」 ──傑克‧威爾許
TM Boosted morale, confidence, but most of all, productivity 32

33 4E領導模型 THE 4E LEADERSHIP MODEL 這是區分員工和經理人最主要的工具。
Emerged as the primary tool to differentiate employees and managers 33

34 4E領導模型 THE 4E LEADERSHIP MODEL 活力。 激勵。 優勢。 執行。 Energy Energize Edge
Execution 34

35 「活力」 “ENERGY” 就是在其他人以時速 55 英里的速度前進時,能以時速 75 英里「衝、衝、衝」的人。
就是在其他人以時速 55 英里的速度前進時,能以時速 75 英里「衝、衝、衝」的人。 “ENERGY” Those that “go,go, go,” moving at 75 MPH while everyone else goes 55 MPH 35

36 「激勵」 “ENERGIZE” 激勵者能鼓舞其他人。 激勵可以打造一個讓員工追隨的願景。 Energizers spark others
Create a vision and get people to follow 36

37 「優勢」 “EDGE” 有優勢的人知道如何做出「一翻兩瞪眼」的決策(例如:說「是」或「否」,而不會說「也許」)。
Individuals with edge know how to make the “life and death” decisions (e.g., say “yes” or “no” and avoid the maybes) 37

38 「執行」 “EXECUTION” 擁有執行力的人會達成承諾,並且經常可以超越他們的目標。
Those who execute deliver on commitments, often blowing away their goals 38

39 威爾許談贏 「追求至高境界的公司,以艱鉅的挑戰磨練員工,當任務完成,員工因而充滿自信;這份自信發自內心,也只來自獲勝的經驗。」 ──傑克‧威爾許 WELCH ON WINNING “A company that aspires to true greatness furnishes its people with big challenges which, when met, fill people with self-confidence that can only come from within and only from winning.” 39

40 威爾許之道 THE WELCH WAY 「找到最好的點子、擴大這些點子,然後把點子像野火一樣,以光速推廣到整個事業。」 ──傑克‧威爾許
“Find great ideas, exaggerate them, and spread them like hell around the business with the speed of light.” 40

41 關於 傑克‧威爾許 你不只應該記住他的名字,所有關於他的著作,也都值得閱讀。


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