Group Five presentation

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1 Group Five presentation
How to make traffic in Fengcheng better PRESENTED BY: Group Ⅴ 版权声明：300套精品模板商业授权，请联系【锐旗设计】:

2 1 2 3 CONTENTS 业务亮点 PART ONE PART TWO PART THREE Motivation &
Assumption Research & Insight HMW question & Solution

3 Motivation & Assumption
PART ONE Motivation & Assumption

4 01 02 03 Motivation and Assumption motivation datapack Hypothesis
PART one Motivation and Assumption Traffic and economy mutually promote and develop each other, so we want to find out how it works in Fengcheng. motivation datapack Fengcheng now is undergoing economic transition and developing its transportation rapidly. Although Fengcheng has been improving its transportation, it’s still an unenlightened city, so there must have some problems like traffic jam. Hypothesis 01 02 03 版权声明：300套精品模板商业授权，请联系【锐旗设计】: Group Ⅴ

5 PART TWO Research & Insight

6 How to do it Why to do it Desktop research
PART two: Research & Insight Desktop research We go through several relevant websites which focus on the traffic in Fengcheng. We tried to find out how the government of Fengcheng improve transportation. How to do it We are eager to find out how to measure degree of city congestion, which can orient our field research. Why to do it Group Ⅴ

7 Focus Desktop research What is main trip mode of citizens?
Reasons for congestion We consider 10 question in our paper. Public transport/ private cars/ bicycle/ walk The degree of congestion Time spent on congestion and frequency of congestion. Group Ⅴ

8 How to do it Why to do it Field research PART two: research & Insight
All of us will go to Wal-Mart and YOKRO, and deliver our survey and gather enough data. How to do it We are eager to find existed traffic problems in Fengcheng not from the government but citizens. Why to do it Group V

9 04 reframe 03 discussion After field research Field research
After the field research , we find several problems with our hypothesis. After a long discussion, we decide to reframe our assumption to make it more specific. 02 data process 03 discussion 04 reframe 版权声明：300套精品模板商业授权，请联系【锐旗设计】: Group Ⅴ

10 Data process Field research
版权声明：300套精品模板商业授权，请联系【锐旗设计】: Group V

11 Data process Field research
版权声明：300套精品模板商业授权，请联系【锐旗设计】: Group V

12 Insights and demand Insight PART two: Research & Insight
Congestion is not main problem in Fengcheng, and it just happens in holidays. The lack of traffic awareness and the incompleteness of fundamental facilities are the most serious problems. Interviewed Citizens showed that they supported the publicity of traffic awareness and were eager to better infrastructure. 版权声明：300套精品模板商业授权，请联系【锐旗设计】: Group Ⅴ

13 HMW question & Solution
PART THREE HMW question & Solution

14 How might we improve traffic awareness for citizens in Shanghai?
HMW question How might we improve traffic awareness for citizens in Shanghai?

15 How to do it How to choose Solution
PART three: HMW question & Solution Solution We spend a lot o f time brainstorming and debating. How to do it We vote for the most doable solution in the three solutions we find. How to choose Group Ⅴ

16 Top 3 01 02 03 Solution Scroll text Poster Advertising video
Scroll text is on the top of TV screens. Cheap, easy to popularize, high acceptability, doable. Scroll text 01 Convenient, impressive, popularize widely. Poster 02 Deeply impressive, especially to younger generations, whose effect is continuous. Advertising video 03 Group Ⅴ

17 Solution discussion 01 Inconspicuous, and its main audience is the elder, which cannot satisfy the demand of popularizing traffic awareness to all people. 02 There is no positions for our posters in Fengcheng due to too many commercial advertisements. High cost, hard to invite figurant and play on local TV. 03 Group Ⅴ

18 The script can be seen at the essay.
PART three: HMW question & Solution Solution The script can be seen at the essay. Group Ⅴ

19 Reflect Test & Reframe

20 THANKS PRESENTED BY GROUP Ⅴ 版权声明：300套精品模板商业授权，请联系【锐旗设计】: