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COSMED’s Competitive Advantages
UE4A Beryl Huang
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Proposed Research Topic
How to get competitive advantages to be the head of the cosmeceutical market
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Purposes Get the core resources and be the competitive advantages
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Background Subunit of Uni-President Enterprises Corp.(UPE ) Cost Place
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Scope Interview with two managers of Kaohsiung region
100 of the the students and teachers of Wenzao Ursuline College of Languages.
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Theoretical framework
Competitive Advantages Cost Leading Place Service Quality
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Method Survey questionnaire Interview
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Limitations Interview with the manager of Kaohsiung region
Students and teachers of Wenzao Ursuline College of Languages as the respondents
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References 黃姿涵 張佳惠 紀馨婷. (2009). 藥妝通路土洋對決- 以屈臣氏與康是美為例. 屈臣氏與康是美的4P分析. 1 (4), 4. 江昀娣. (2007). 康是美藥妝店- 通路管理. 物流網路. 8 (2), 2. 陳怡君. (2011). 康是美:如何從經營通路到創新服務. Available: Last accessed 3 Nov 2012. Michael E. Porter. (1998). competitive advantage. Available: Last accessed 3 Nov 2012. 蘇珮綺 周瑩姿 許雅婷. (2010). 要裝零售業市場競爭優勢條件- 以康是美為例. 通路策略. 9 (1), 3.
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