Shanghai Waterfront ON THE BUND 1 Oct.29th – Nov.8th, 2015 Shanghai Waterfront ON THE BUND Organized by: GIBCOM 组织单位： 上海极山商务有限公司 SHANGHAI WATERFRONT 上海渥泰投资管理有限公司 Supported by: Delegation of the European Union to China 支持单位： 欧洲联盟驻华代表团                      Shanghai Huaihai Commercial (Group) Co., Ltd.                    上海淮海商业（集团）有限公司            

European Food Festival 2015 欧洲美食节 Presentation 活动概况 2015 is the year which marks the 40th anniversary of EU-China diplomatic relations and therefore the best time to promote the unique traditions, diversity and quality of food originating from Europe. Shanghai is home to an increasing number of imported food lovers in the middle and upper classes, therefore the European Food Festival 2015 is a perfect opportunity for local restaurants, food & wine distributors and producers to promote their high-quality products in a fabulous location and target the right customers. 2015年是中欧关系建立四十周年，正是推广来自欧洲独特传统和多样性高品质产品的良机。越来越多的上海人喜爱进口食品，因此今年“欧洲 美食节”活动对于餐馆、食品&葡萄酒销售商及生产商来说，可以在上海的地标-外滩，推广其高品质的产品，是一个绝佳的商机。 VENUE: Shanghai Waterfront on the Bund (Zhongshan East 2nd Road) 活动地点：上海外滩十六铺（中山东二路） DATE: Oct. 29th – Nov. 08th , 2015 (11 days) 活动时间：2015年10月29日 -11月08日(11 天) Opening Hours 开放时间 : Monday to Thursday : 3pm – 9pm 周一 至 周四 Friday to Sunday : 11am – 10pm 周五 至 周日

CONCEPT TARGETS MARKETING 3 活动形式 活动目标 活动宣传 SPONSORING 赞助商 Promotion via social networks and medias (wechat/weibo, newspapers, magazines, radio & TV,…) 通过各社交网络以及媒体平台（包括微博/微信、报纸、杂志、广播电台和电视）提前发布活动信息 Information channelled by the EU Delegation to China and the EU Member States Consulates 欧盟驻华代表团以及欧盟各成员国驻华领事馆宣传平台发布信息 Distribution of leaflets to the public and invitation of 30-50 journalists during the event. 向公众派发宣传单页.邀请30-50位媒体记者参加活动 CONCEPT 活动形式 Outdoor B2C event with exhibition booths (promotion & sales), cultural performances, cooking demonstrations, exhibitions, wine tasting, and family-friendly activities 直接面对消费者的户外市场推广活（以展位形式推广和销售产品），包括文艺表演、厨艺表演、展示展览、葡萄酒品尝、以及亲子活动。 Official Opening Ceremony in the presence of Chinese authorities and EU officials 中方领导和欧方官员出席开幕仪式 VIP Gourmet area alongside the Huangpu river 黄浦江边VIP美食区 TARGETS 活动目标 Over 100 000 visitors（Wine & fine food amateurs and connoisseurs） 超过10万人流（葡萄酒美食爱好者和专家） Between 60 and 100 participants from more than 10 European countries 来自欧洲10多个国家的60-100家展商 3 SPONSORING 赞助商 For sponsorship packages or “A la carte” opportunities, please contact us. 赞助条件根据要求量身定制

Exhibitors Overview 展商概况 Location 活动位置 Exhibitors Overview 展商概况 4 The European Food Festival will take place in one of the most prestigious locations of Shanghai : Shanghai Waterfront on the bund (next to Shiliupu Ferry Terminal) on the West Bank of the Huangpu River and at the south end of the Bund touristic promenade. “欧洲美食节”将在上海最具声誉之一的外滩十六铺水岸（原十六铺码头）举办。

FLOOR PLAN 平面图 Venue 活动场地 5 VIP Area VIP区 Stage 主席台 Waterfront Promenade 水岸步道 The Vineyard 葡萄园区 Waterfront Shopping Mall - Central Hall 十六铺.水岸商场 - 中央大厅

FLOOR PLAN 平面图 Waterfront Shopping Mall - Central hall 十六铺.水岸商场 - 中央大厅 6 Booths 展位 Escalator B1 B2 Escalator Exhibition 展览 Central Hall is at the centre of a 2-level Shopping Mall which will be opening in August 2015. A museum about Shanghai in the 1930s “Time Alley” will also open its doors in October 2015, attracting a lot of visitors in the area. 商铺分布在中央大厅两层(B1和B2), 将于8月陆续开业。其中旅游景点“弄堂时光”再现上海三十年代场景，将于10月开业，会吸引大量参观者。

3 Exhibitor categories 三种类型展商 7 The Restaurants will exhibit on the Waterfront promenade. 展商位于水岸步道 Booth type : Wooden Chalet 展位类型 : 木屋 Booth size 展位尺寸 : 2.5 x 4m 1) RESTAURANTS, CAFES, BARS 餐馆,咖啡馆,酒吧 Wooden Chalet 木屋 Waterfront promenade 水岸步道

8 2）WINE DISTRIBUTORS 葡萄酒销售商 The Wine Distributors will exhibit in “THE VINEYARD”, on the promenade next to Central Hall. 展商位于“葡萄园区”，在水岸步道（靠近中央大厅） Booth type : Pagoda tent 展位类型 : 尖顶帐篷 Booth size 展位尺寸 : 3 x 3m 8 2）WINE DISTRIBUTORS 葡萄酒销售商 Pagoda Tent 尖顶帐篷 Vineyard 葡萄园 The Vineyard Area 葡萄园区

9 3）FOOD PRODUCTS, ART DE LA TABLE, KITCHEN EQUIPMENT 食品、餐桌用品和厨房用品 These vendors will exhibit in Central Hall. 展商位于B1层中央大厅 Booth type : Stand-up booth 展位类型 : 标准展位 Booth size 展位尺寸: 3 x 2.5m Stand-up Booth 标准展位 Central Hall B1 and B2 中央大厅B1/B2

CONTACT GIBCOM 联系极山公司 10 For application forms or any enquiry, please do not hesitate to contact us : 请联系我们了解活动详情 Oliver Rassat or Helen Zhou Tel : 021 – 34 60 16 36 Mobile : 130-5203-7776 Fax : 021 – 34 60 11 92 E-mail: contact@gibcom.cn Address: 2nd. Floor, No.1493 Huai Hai Middle Road, Shanghai 200031 地址: 上海市淮海中路1493号二层，200031 www.eufoodfestival.com