网站优化—— 让每个网页都带来潜在客户 Make each page of your website bring prospects 胡宝介Boggie 2006-3-17
网站的目标 Aim of Your Website 实现销售 to sell 增加注册用户 to generate leads 增加访问量 to increase traffic …… more
网站优化目标 Aim of Your Website Optimization 让每个网页都带来潜在客户 Make each page act as a salesman for you！ 而不是为了几个关键词的排名 Not for several keywords rankings
用户搜索行为 User Search Behavior 用户爱搜索复杂关键词/短句，为重视内页优化提供了依据 More Sophisticated Keywords 内页正是承载关键词组合及关键句子的页面 Content pages contain a number of keywords combinations
做排名的局限 Shortcoming of SEO Rankings 只重视首页和栏目页的优化以及增加外部链接，这两点恰恰都没有顾及到内页优化。 Too much stress on homepages optimization and link building but ignore content pages optimization 新竞争力数据：首页访问量宜不超过总访问量10％，超过40％网站优化一定有问题。 If visits from homepage account for over 40% of whole visits, something must be wrong with the website optimization
内页搜索引擎友好问题 URL：动态页面、Java弹出 Dynamic URLs, Java pop-up 导航迷失 Common Mistakes for Content Pages URL：动态页面、Java弹出 Dynamic URLs, Java pop-up 导航迷失 Lost navigation title和meta：全站统一 title and meta: all the same, no target 缺乏营销导向 lack of marketing orientation
目标：引向销售 Aim：Sell my report 文章内容页面content page： an article
首页只有一个，内页却可以源源不断增加,商机由此源源不断…… Only one homepage, but numerous content pages can be added to constantly bring prospects to your website! - Thank You -