公共关系及其社会价值 对公立图书馆的影响 PUBLIC RELATIONS: Its Social Values and Impacts on Library Public Services

巴尔的摩学院 纽佛图书馆 王澍博士 Dr. Raymond Wang The James A. Newpher Library Community College of Baltimore County

演讲要点 Presentation Outline 公共关系的核心价值 – Core Values of Public Relations 公关活动的基本准则 – Basic Principles in PR Campaign 公关策略与推广手段 – Strategies and Methodologies 公关业务与馆长责任 – Directors’ Role in PR Campaign 公关实例与个案分析 – Analysis of Effective Campaign

公共关系的核心价值 Core Values of Public Relations 完成图书馆的使命 – Implementing Library Missions 拓展图书馆的资源 – Developing Library Resources 及时评估不断改进 – Evaluating Library Services 鼓励员工参与公关 – Encouraging Full Participations

公关活动的基本准则 Basic Principles in PR Campaign 了解社区民众的需求 – Understand Community Needs 推介图书馆各类服务 – Promote Library Public Services 扩大在社区中的影响 – Increase Library Public Visibility 赢得社区及政府支持 – Win Local Government Support

公关策略与推广手段 Strategies and Methodologies 图书馆形象的建立 – Establishing Image for Libraries 图书馆与社区互动 – Community Outreach Activities 图书馆服务的宣传 – Promoting Service in Community 广泛利用媒体资源 – Effective Uses of Massive Media

公关业务与馆长责任 Directors’ Role in PR Campaign 图书馆员工的行为 – Actions of Library Personnel 图书馆读者的口碑 – Reactions of Library Patrons 图书馆义工的作为 – Contributions of Volunteers 图书馆馆长的责任 – Responsibilities of Directors

公关实例与个案分析 Analysis of Effective Campaign 巴城公立学校图书馆 – B County Public Schools 巴城公立社区图书馆 – B County Public Libraries 巴城社区学院图书馆 – B County Community College 公关实例与个案分析 – BCCC/BCPL/BCPS Case Study

巴尔的摩县概况 Baltimore County 面积 Land Area – 598.6 sm 人口 Population – 789,814 欧裔 Euro-American – 68.8% 非裔 Afro-American – 25.1% 亚裔 Asian-Pacific – 4.6% 西裔 Latin-Hispanic – 3.1% Median Household Income 家庭收入中位数 – $63,078 Per Capita Income – $26,167

巴城社区学院图书馆

巴城社区学院图书馆服务宗旨 BCCC Library Mission Statement BCCC Library supports the educational mission of Baltimore County Community College. It provides leadership in information literacy education and information resources in both physical and online environments to a diverse community of learners.

巴城公立学校图书馆

巴城公立学校图书馆服务宗旨 BCPS Library Mission Statement BCPS Library provides educational programs through an organized collection of instructional materials and information technologies to students and teachers in order to improve instruction, foster student learning, and facilitate critical-thinking and problem-solving.

巴城公立社区图书馆

巴城公立社区图书馆服务宗旨 BCPL Library Mission Statement BCPL Library provides innovative and quality services to the needs of a diverse community, promotes early literacy and a lifelong love of reading, ensures equal access to information resources for all customers, and creates welcoming spaces for our community.

巴城公立社区图书馆

巴城公立社区图书馆公关策略 BCPL Library Public Relation Strategy 分析社区需求 – Analyzing Community Need 推广儿童阅读 – Promoting Childhood Literacy 确保公平参与 – Ensuring Equitable Access 创造温馨空间 – Creating Welcoming Space

巴城公立学校图书馆

巴城公立学校图书馆公关策略 BCPS Library Public Relation Strategy 提供教学材料 – Provide Instructional Material 保障信息技术 – Ensure Information Technology 引导学生学习 – Foster Student Learning 拓展思辩能力 – Facilitate Critical Thinking

巴城社区学院图书馆

巴城社区学院图书馆公关策略 BCCC Library Public Relation Strategy 领导信息检索教学 – Spearhead Information Literacy 支援学校所开课程 – Support College Curriculum 帮助学生网上学习 – Facilitate Student Online Learning 丰富学生课余生活 – Enrich Student Ex-curricular Life

问题与讨论 Town Hall Discussion Dr. Raymond Wang rwang@ccbcmd.edu 443.840.1898/1724 fax