Appreciation and Translation of Advertising Slogans 广告语欣赏与翻译 Appreciation and Translation of Advertising Slogans 浙江省苍南中学 吴必宪
Group work I'm loving it Find out their characteristics(特征) Just Do It --耐克 To Be No.1 --鸿星尔克 Enjoy Coca-Cola --可口可乐 Impossible Is Nothing --阿迪达斯 I'm loving it --麦当劳 Born To Shine. --LG手机 Tip 1： Being short, simple but attractive
Group work Find out their characteristics(特征) Start Ahead. --飘柔 I Am More Satisfied. --摩尔香烟 All Roads Lead to Holiday Inn. --假日餐馆 Where There Is a Way, There Is Toyota. --丰田汽车 Hi-Fi，Hi-Fun，Hi-Fashion，Only from Sony. --索尼电子 Tip 2： Playing on words and sentences
Match 1.某快餐广告：Feel Good, Fast Food. 2.第比尔斯 ：A Diamond Lasts Forever. 众望所归，翘首以待 准备拥有一辆 快餐，感觉良好 快餐食品，可口温馨 内装奔腾芯 连接人类 给电脑一颗奔腾的“芯” 科技以人为本 钻石恒久远，一颗永流传 一颗钻石，流传永远 1.某快餐广告：Feel Good, Fast Food. 2.第比尔斯 ：A Diamond Lasts Forever. 3.英特尔奔腾：Intel Pentium Inside. 4.诺基亚：Connecting People. 5.现代汽车的广告：Prepare To Want One. Tip 1： Translate flexibly（灵活地）.
Understand the advertising slogan properly. Tip 2： Understand the advertising slogan properly. Multiple-choices 1. We Do Chicken Right –KFC A. 我们有做鸡的权利 B. 我们只做鸡的右半边 C. 我们肯定是鸡 D. 向右看! 有鸡！ E. 我们是烹鸡大师 F. 做鸡有理！ ☆ 2. 白翎钢笔，无可比拟 A．White Fur, Is The Best. B. White Feather, Beyond Comparison. C. Bailing, Beyond Comparison 胆小鬼 ☆
1. 我们是烹鸡专家！ 2. Bailing, beyond comparison words culture!!
Individual work 1. Good to the last drop. --麦斯威尔咖啡 2. Melt in your mouth, not in your hand --M&M巧克力 3. 蚊子，杀! 杀! 杀！ –雷达牌驱虫剂 4. 永不止步！--安踏 5. Apple thinks different. --苹果电脑
Good to the last drop. --麦斯威尔咖啡 滴滴香浓，意犹未尽 Melt in your mouth, not in your hand --M&M巧克力 只溶在口，不溶在手 蚊子，杀! 杀! 杀！ –雷达牌驱虫剂 Mosquito, Bye! Bye! Bye! 永不止步！--安踏 Keep Moving Apple thinks different. --苹果电脑 苹果电脑，不同凡“想”
Group work Design an English advertising slogan for Wechat(微信) and translate it into Chinese. Wechat, with it, whenever. 微信，时刻拥有
Assignment Surf the Internet to find out more advertising slogans and try to translate them into Chinese.
Thank you！