中国企业如何走进欧洲市场 “一次从欧洲商业角度的探讨” In this presentation I would like to briefly inform you on Europe the European Union and the opportunities to Chinese business in the European Union

广义上的的欧洲 Wider Europe has 51 different countries and has a population of 729.000.000 , 35 official languages are spoken and a number of currencies are used

欧盟简介 The European Union where I will focus on has 27 member states and has a population of 496.000.000 24 languages and one currency the Euro

欧盟主要产业 全世界34%的汽车都在欧洲制造 航空/国防 化学品 生物技术/环境保护行业 食品业 The main sectors for Chinese companies to focus on are the following, automotive still a growing sector in particular the parts industry, aerospace and defence are clearly reflected in the co-operation between the Chinese military and NATO. Chemicals in particular in powder form are vey much in demand in Europe and available in China. Bio tech and environmental industries are grown over the years in the EU and form a very attractive opportunity for Chinese companies. Food production with all the regulations are again a very good opportunity for investment

中国企业将会面临的机遇和挑战 零配件供应 参与研发 与欧洲企业合资 投资欧洲业务 在中国创造欧洲制造的机会 These are some of the options which I will highlight in the next slide

零配件供应: 组件通常运用在欧洲的电器行业. 在中国生产更加具有成本效率 研究与开发：有很多的技术领域中国的企业还暂时没有触及到 欧洲公司合资企业：一条直接通到一个新的市场的快捷的发展方式 欧洲投资：联合可以使公司更加的强大，并且面对更加开放的市场 中国制造展销中心（英国）：产品展示与产品的线上和线下的营销 Components can still be manufactured in China at competitive prices, inclusion in European manufactured equipment and re-introduction in the world market will be a winner for all companies involved. A vast number of Chinese business people have studied in Europe and links are there for co-operation in R&D activities. Combining knowledge and expertise will create a mutually beneficial way of operating very much appreciated by EU companies. Investing is buying knowledge there a number of Small Medium sized companies who are open to offers. Offering the Chinese businesses Made in Europe centres should be the start of co-operation and also give an indication of options A structure way of co-operation may also be a help to avoid extra taxes and import quota’s

谢谢！ Willem van Hoorn Head of European Operations MIC Exhibition & Trading Centre (UK) Ltd Tel: 0044 (0) 191 6402399 Mobile: 0044 (0) 7853271190 E-mail: willem.v.hoorn@mic-etc.com