Chapter 11 Sports Industry Management 第十一章体育产业管理 Chapter 11 Sports Industry Management By Zhou Donghua

Foreword

CONTENTS CONTENTS 1. 2. 3. 4. Introduction Sports Industry System Sports Industry Structure 4. Sports Industry Contents CONTENTS CONTENTS 3

Definitions What is Sports Industrialization? What is Sports Industry ? What is Sports Industrialization? What is Sports Industry Management?

体育产业管理概述 01 02 03 04 体育产业的内涵是什么？ 体育产业的内涵是什么？ 体育事业中可赢利的那一部分(the profitable parts of Sports industry cause) 体育产业就是体育服务业 Sports industry is sports service 01 02 体育产业的内涵是什么？ 体育产业的内涵是什么？ 体育产业就是社会主义市场经济体制下运行的体育事业。sports cause under the market economic system of socialism 体育产业就是与体育运动有关的一切生产经营活动all production activities related with sports 03 04 体育产业管理概述 5

Sports industry is sports service

The profitable parts of Sports industry cause

All production activities related with sports

Sports cause under the market economic system of socialism

The connotation of sports industry A collection of sports products of the same kind of economic activity and similar economic sectors which can provide sports production. Sports products include sports goods and sports services; Sports economic sectors including enterprises, institutions, social organizations and individuals.

The connotation of sports industrialization By reforming sports system, to make sports system become a new system with self development ability and full of energy, Make the sports change from cause, public welfare type into business , industry type, make it more efficient to provide social sports products and services

The connotation of the sports industry management To standardize sports market , to realize the management goal , the management activities are done y a certain organization (clubs, sports administrative institutions and enterprises) to plan, organize, control the sports.

Introduction of the sports industry management The classification of the sports industry

The classification of the sports industry

The classification of the sports industry 体育产业外围层 Perisphere sports industry 相关体育产业层 Related layer of sports industry 体育产业核心层 Core sports layer 体育组织管理活动 体育场馆管理活动 sports venue 体育健身休闲活动 体育中介服务 intermediary services 其他体育服务活动 体育用品、服装、鞋帽及相关体育产品的制造； 体育用品、服装、鞋帽及相关体育产品的销售； 体育场馆建筑 15

The classification of the sports industry

The classification of the sports industry 体育健身、大众体育（体育培训、体育场馆）、竞技体育（赛事运营、体育 经纪sports brokerage 01 上游体育产业 02 体育用品（服装鞋帽、体育器械） 中游体育产业 体育衍生品（体育彩票lottery、体育旅游、体育房地产real estate、体育建筑、体育保健品health care products、体育饮料等）。 03 下游体育产业 17

Sports Industry Policy

Sports Industry development (Scale)

(Situation and goal)

(Situation and goal)

Thinking Why we should develop the sports industry?

01. 03. 02. 04. 05. (Meanning and value) 促进经济总量增长 提供众多就业机会 促进第三产业发展 economic aggregate 促进经济总量增长 01. employment opportunity   提供众多就业机会 02. service sector 促进第三产业发展 03. expand consumption 04. 拉动内需扩大消费 funds lying idle in society 05. 合理利用社会闲散资金 23

Development history of sports industry 市场化管理体制发展阶段 市场化管理体制探索阶段 计划管理体制阶段 1996至今 起飞阶段 1992-1996 起步阶段 1978-1992 （萌芽阶段）

Problems of sports industry system 机构设置不合理 01 管理机构设置不足 管理机构划分不明确 部门权限划分不清，利益纠葛不断 04 中央与地方、地方之间、体育系统之间、体育社团之间权限划分不清、利益纠葛不断 体育产业管理效益不高 举国体制、政府垄断、高投入、低效率 02 结构失衡现象明显 上游、中游、下游体育产业发展不均衡 03 27

体育及相关产业产值比

Thinking and discussing Question : How to improve our sport industry structure?

Contents of Sports industry management Contest and perforance Lottery Fitness 体育产业管理 Venue Sports goods Sports brokerage Sports media 30

Trends

Trends

Trends

Trends

Trends

Trends

Trends

未来的体育产业精英们该怎么选择？ 顺势而为 如果你依然热爱体育，如果你心中还有体育的梦想，如果你坚信体育成长到你期望的那一天，那么为何不去坚持呢？ “世之奇伟、瑰怪、非常之观，常在于险远，而人之所罕至焉，故非有志者不能至也。” ----王安石《游褒禅山记》

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