外贸开发信 sabrina

前序 1页 开发信 写开发信之前， 最重要的是忘记我们中国人的行文和思维方式。 当你的开发信写的已经看不出是出自中国人之手，那时候你就出师了。

你必须明白的10点 2页 01 06 02 07 03 08 04 09 05 10 主动语态不要用的太多 语气不能过于生硬 开发信 邮件不能写的过长 主动语态不要用的太多 01 06 不要问毫无意义的问题 要有 明确的主题 02 07 切忌 长篇大论的介绍公司/工厂 最好不要有附件和图片 03 08 慎重插入URL链接 不要炫耀英文水平 04 09 语气不能过于生硬 少用奇奇怪怪的字体 05 10

开发信 3页 01 邮件不要写的过长 客户在浏览邮件时留给每封邮件的时间只有2～3秒。 如果你的邮件写的像老太太的裹脚布一样又臭又长，英语表述水平有限，再加上几个MB的附件。可想而知这样开发信的结果会如何。

02 4页 开发信 要有明确的主题 要能吸引住客户的眼球。 少用形式化的标题：we are the manufacturer of XX, need cooperation , price list for XX- *** trading company ltd. 比较好的例子：Re: ABC inc/KOLHS vendor-glassware/DEF Co., Ltd.

开发信 5页 03 什切忌长篇大论的介绍 例：我们是某某玻璃器皿贸易公司，地处历史悠久的古城西安，交通便利，风景优美，我们公司成立于2008年，具有丰富的玻璃器皿生产和开发经验，享誉全球，我公司获得ISO9001：2000质量体系，严格按照5S管理，真诚欢迎您来我司参观拜访，希望和您建立起长久的业务关系，我们以真诚和服务赢得客户……” 01 02 当然有明确突出优势的， 可以这样: We supply glassware for KOLHS with high quality and competitive price. Hope to cooperate with you!

开发信 6页 04 不要炫耀英文水平 外贸函电的精髓就是“简单简单再简单”。少用冷僻生词，各种语法从句层出不穷。多多模仿国外客人的表达方法。能让小学生都看懂的开发信才是最棒的。

开发信 6页 几句话点到主题，表达清楚就可以了。能用一句话表达的，千万不写两句，省掉一切能省的废话。写完以后其实可以读一遍，看哪句话可以删掉，哪句话可以换一种表达方式，少用第一人称，多用被动语态！等到你重新检查的时候，发现已经简单的不能再简单，没词可以删了，那就点“发送”吧 练习：请大家根据以下背景写一封邮件， 写邮件给客户Rikke, 发来的样品已经收到并且寄给工厂， 但工厂讲这款产品是手工的(handmad)而非机制的(machine made)， 因此价格需要重新核算。近期原材料价格上涨很快，要尽快确认价格，以便我们采购原料安排生产。

05 7页 开发信 少用奇奇怪怪的字体 不要为了醒目而用夸张的字体，醒目的颜色，放大加粗斜体，甚至全篇大写 常用字体：Arial，Verdana，Calibri，Times new roman 颜色：一般以黑色，蓝色为主。一封邮件写的五颜六色会让人很不舒服。 一般客人在邮件中加粗，大写或者是用红色标注，那肯定是特别强调的东西。

05 7页 开发信 少用奇奇怪怪的字体 例： Dear Richard, Please help to send the samples to my HK office BEFORE THIS WEEKEND. Thanks. Stephan

06 8页 主动语态不要用的太多 开发信 在老外的邮件中， 很少会充满WE, I这样的人称。大多用的是被动语态。 例：我们会明天寄样品给你。我们常用的是“we will send the samples to you tomorrow." 而老外一般会说"The samples will be sent to you tomorrow."

07 9页 开发信 不要问毫无意义的问题 例：Do you want our products? Do you interested in our products? Are you sourcing for *****? How is your business recently? Would you like to cooperate with us? 你的目的就推销你的产品，非要让客人回答是或者否， 就等于把自己逼上了绝路 开发信还是要直接一点，告诉客人你是谁，你做什么，你的优势在那里。只要清楚表述出这3点，就完全足够了。其他的东西可以以后慢慢谈。

开发信 9页 08 最好不要有附件和图片 有附件和图片并不是不好，而是很容易被国外的服务器拦截。如果开发信里想给客人一个价格参考，最好是直接写到邮件里，如： Item: set of 3 glass candle holder Model No.: HBC-294847/KT Description:.................(把详细的规格写清楚) Package: color box MOQ: 1,000pcs Pcs/ctn: 20pcs/ctn Ctn size: 50*40*60cm GW/NW: 20kg/18kg Q'ty/20': ....pcs; Q'ty/40': ...pcs Payment terms: T/T, L/C, D/P, etc. Valid time: 60 days FOB Shenzhen: USD5.86/set CIF Valencia: USD6.35/set

开发信 9页 09 尽量不要插入URL链接 很人喜欢在邮件中加入公司的网址的链接，或者在签名中加入链接。同样这种做法被国外服务器拦截的概率也很大。 有了客人回复后， 你第二次给他写邮件插入这些就没问题了

开发信 10页 10 语气不能过于生硬 邮件本身就比较死板， 在电脑前阅读这些冰冷的文件，和面对面或者电话中的交谈是完全不同的。例：Pls give me reply today.与 could you help to give me reply today? 要常用please, help, kindly, could, thank you, appreciate

实例1 11页 开发信 Dear Katherine: This is C from DEF Co. Ltd. in Shenzhen. Very glad to write to you here! It's my pleasure to be on service of you if possible! Firstly, let me introduce my company in short. We're ........... (长篇大论的公司介绍，写了整整两大段，这边就不贴了) Our products are very popular in both global market and domestic market. Welcome to visit our company if you have time! We'll arrange the car to pick you up from the airport. It's convenient to our company, just 50 kilometers! Our goal is......(这边是写公司的宗旨，什么质量第一，服务优良之类的，总之都是些废话)

开发信 12页 实例1 Enclosed our price quotation sheet for your reference. Please check and find if some items meet your interest. If so, I‘ll be happy to send you samples for evaluation! We sincerely hope to establish business relationship with your esteemed company! And I also hope to be your friend in private! www.pptbz.com If any questions, please contact me freely! Thank you! Looking forward to your early reply! Yours sincerely, C DEF Co. Ltd. ****Road, ***city, ***province, China Tel: *** Fax: *** Email: *** Website: ***

开发信 13页 实例2 Hey guy, XYZ trading here, exporting glassware with good quality and low price in US. Call me, let's talk details. Rgds, Rick Cell phone: ***

开发信 13页 实例3 Dear xxxx Good Day to you! Thanks for your interest in our KL4LM mining light from Alibaba. This is sherry, the sales representative of China.DIANGUANG Explosion-proof Electric Co.,Ltd. Nice to serve for you. The attachments are our quotation form and specification of KL4LM mining light. Please check. Hope I can get your any kind opinion. xxxx, to help you learn our company better , please refer to the below introduction: 1---basic information China DIANGUANG Explosion-proof Electric Co., Ltd established in1965, specializes in producing explosion-proof electrical products. Now group has R&D center in Shanghai, six branches in Zhejiang and Anhui. the annual turnover has reached to almost 1billion RMB. 2---products Our products mainly include mining lamps, mining switch, mining soft starter,mining electromagnetic starter, mining substation and others 3---quality guarantee 1)we have an independent raw material inspecting office to guarantee the quality of raw material; 2)during the production process, the workers strictly carry every producing rules;

14页 开发信 3)we import advanced machines to help the accurate operation; 4) every product should be tested before delivering out producing workshop. 4---products supply the month production quantity can reach to 20,000 sets,so we can supply our customers in a short time. 5---innovation Shanghai DIANGUANG Explosion-proof Technology Co.,Ltd is our R&D center, wheregathers lots excellent engineers to lead the explosion-proof line. For more information, welcome to visit our website: http://www.dianguang.com http://dianguang.en.alibaba.com we have the ability to supply our customers good quality, good price competitive products. sincerely, Miss Sherry Company: Adress: Website Tel: Mobile: Fax: Email: MSN:

16页 开发信 1）开头Dear Sir/Madam，最好不要这样写，如果知道客人名字，最好把名字写上，会给他一种尊重的感觉。 2）I'm glad to know you. 是典型的Chinglish，就是中国式英文，尽量用欧美人的寒暄方式，不要用中国式问候硬翻成英文，很别扭的。 3）This is Tracy Lee from GF glassware factory. 这句话没错，但是为了突出工厂，最好写成GF Glassware Factory. 4）We are the producer of high quality red wine glass , white wine glass ,glass candleholders,votives,glass tableware and so on. 这句话是不是有点长？如果要写长句，最好用一下从句，结构上会比较分明，看上去舒服一点。另外producer这个词视觉冲击力没有manufacturer强。 5）I attached our e-catalog for your reference, 首先这是一整句话，最后要用句号，不是逗号。还有，你邮件里第一人称太多了，先是I，再是We，现在又是I开头的句子，句型太单调了，会让看的人觉得很无聊。如果换成"Attached our e-catalogue for your reference!"或者"Enclosed our e-catalogue for your review!"是不是会稍微好一点？ 6）Any demands please kindly contact with us. 一开始就谈“需求”是不是太直接了？如果换成有任何问题，请随时联系我们，会不会更加委婉一些？

开发信 17页 Dear Sir or Madam, Glad to write to you! This is Tracy Lee from GF Glassware Factory in China. We're the MANUFACTURER of high quality glassware with competitive price! Such as red wine glass,white wine glass,glass candleholder, glass tableware etc. Attached our e-catalogue for your reference! Quotation sheet will be provided at once if needed. Any questions, pls do not hesitate to contact me. Thank you! Best regards, Tracy

实例4 15页 开发信 Dear Sir/Madam, I'm glad to know you, This is Tracy Lee from GF glassware factory in china. We are the producer of high quality red wine glass , white wine glass ,glass candleholders,votives,glass tableware and so on. I attached our e-catalog for your reference,Any demands please kindly contact with us.Thanks. Best regards.

开发信 18页

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