雷沃阿波斯集团介绍 Lovol Arbos Group Presentation

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1 雷沃阿波斯集团介绍 Lovol Arbos Group Presentation
2016年3月31日

2 阿波斯欧洲在意大利农业装备企业规模排名前三甲 ARBOS entered into top 3 of Italian agricultural machinery club
24万平米占地（362亩） 240,000 sqm area* #3 * ARBOS industrial area in Italy behind CNH and Maschio

3 阿波斯欧洲2016年经营数据 ARBOS 2016 at a glance
500名员工 500 associates 销售6000台整机 6000 machines sold 1.57亿欧元资产 EUR 157 million asset 6500万欧元营业收入 EUR 65 million revenue 3% LOVOL 销售64国家 64 distribution countries 280名经销商和代理商 280 dealers and importers

4 Overview Year 2015 Company LOVOL Heavy Industry Co., Ltd Founded 1998
Headquarter Weifang, China President WANG Guimin Products Agricultural machines, construction machines, low-speed vehicles Employee 16,000 Revenue RMB 17 billion (EUR 2.3 billion) Locations Weifang, Tianjin, Qingdao, Linyi, Zhucheng, Ha’erbin, Modena, San Vito, Tokyo

5 Construction machines
Products Among five business pillars, agricultural and construction machines are major drivers Major business LOVOL Agricultural machines Construction machines Low-speed vehicles Components Financial service Combine harvester Tractor Implements Wheel loader Excavator Rotary drilling rig Three-wheeler Electric car Engine Axles Transmission Leasing Financing Insurance

6 阿波斯欧洲1+4+5架构 ARBOS organization with 1+4+5 structure
阿波斯欧洲集团 ARBOS Group 战略 Strategy 技术中心 Engineering 农机具工厂 Implements Plant 拖拉机工厂 Tractor Plant 营销公司 Distribution 行政与人力 Admin and HR 流程与IT Process and IT 计划财务 Controlling 采购 Purchasing

7 阿波斯欧洲五年业务目标 ARBOS 5-year business goal and plan
营业收入（万欧元） Revenue (EUR 10k) 2020目标 Targets 中国和意大利占50%以上播种机市场份额 50% market share of seeders in Italy and China 战略市场占10%的播种机市场股份 10% market share of seeders in opp markets 33,133 4,300 成为欧洲第一的果园型拖拉机厂家 #1 VaO tractor manufacturer in EU in 2020 21,153 100 3,700 打造全球营销卓越中心，开发海外战略市场 Shape excellence center of sales, develop strategic markets 整合拖拉机、收割机、农机具营销网络，统一 各业务到阿波斯品牌 Integrate tractor, combine, implements into one Arbos sales network 14,479 2,950 8,727 100 6,474 2,200 1,872 200 267 649 2016 2017 2018 2019 2020

8 阿波斯全球平台产品是突破海外战略市场的子弹 Global platforms are bullets to break through strategic markets
果园型拖拉机 Vineyard and orchard 农业通用拖拉机 Open field <100HP 农业通用拖拉机 Open field >100HP 大型收割机 Combine 播种机 Seeder 耕整机械 Tillage 植保机械 Sprayer 果园型 Special P2000 P5000 C5000 谷物精量播 Crop planter 液压翻转犁 Plow 悬挂式喷雾机 Mounted 特殊果园型 Isodiametrici P3000 P6000 C6000 蔬菜精量播 Veggi planter 深松机 Sub soiler 牵引式喷雾机 Pulled 紧凑多功能 Compact P4000 P7000 条播机 Pneum. drill 动力耙 Power harrow

9 历经百年，成就欧系农业装备高端品质 Arbos brand - a century heritage and cutting-edge innovation
120 years C4160 C5200 Thresher Bubba 1500 565AL 800S, 1000S C6280 1896 1919 1947 1964 1976 1994 2015 2020 1924 1929 1936 1966 1984 P5130 P6180 UTC4 UTC5 UTC6 Oliver 60 years P7260

10 阿波斯的故事要从1896年说起 Arbos story started in 1896
Thresher by Pietro Bubba 1924 UT4 - biggest hothead tractor 1994 800S the 5-SW combine

11 阿波斯5130拖拉机与农机具和农艺完美结合 Arbos 5130 matches with implements and agronomic cycle
Plow: precise position adjustment of hydraulic lift, 4WD, weight distribution Power harrow: precise position adjustment of hydraulic lift, PTO Seeding: EE interconnection, PTO Transport: high speed, sync, trailer brake

12 阿波斯5130 的9大卖点 Top selling points of Arbos 5130
最高时速40km/h 动力换挡 Powershift 全球一流造型 Styling 精准提升器 MITA 舒适的驾乘体验 Comfort 操控便利 Ergonomic 科勒KDI 3.4l发动机 ARBOS品牌 brand 全程农业解决方案 Agro cycle

13 马特马克产品战略 Product strategy
耕整 Tillage 收获 Harvesting 植保 （施肥） Crop care 植保（打药） Crop care 播种 Seeding

14 拓展马特马克高端农机具业务 Explorer implements with MaterMacc
播种 Seeding 耕整 Tillage 喷雾机 Sprayer 精量播 Planter 条播 Seeder drill 无PTO Without PTO 有PTO With PTO 无动力 With tractor 自走式 Self-propelled

15 雷沃整合马特马克12月的答卷 MaterMacc results after 12-month PMI
营业收入 Revenue -25% 263.8 198.1 亿美元 USD 100 m Sales revenue 万欧元 EUR 10k -32% 2,030 118.0 1,932 1,899 亿美元 USD 100 m -11% 亿欧元 EUR 100 m 2014 2015 2016 2014 2015

16 高登尼专注欧美澳高端市场的果园拖拉机 Goldoni focuses on VaO tractors in EU and American markets
农业用运输车 MOTOAGRICOLE 园艺微耕机 MOTOCOLTIVATORI 紧凑多功能型 COMPATTI 果园专用型 Special 特殊果园专用型 ISODIAMETRICI Ronin 38-48hp Star 3000 48-75hp Base 20 22hp Transcar 22-66hp Twist 4.8-11hp Boxter 18-24hp Energy 58-75hp EURO 25-38hp Joker 11hp My Special hp Star 90-100 81-95hp Maxter 70hp Quasar 82hp

17 阿波斯全球平台产品是突破海外战略市场的子弹 Global platforms are bullets to break through strategic markets
Plan 2017 果园型拖拉机 Vineyard and orchard 农业通用拖拉机 Open field <100HP 农业通用拖拉机 Open field >100HP 大型收割机 Combine 播种机 Seeder 耕整机械 Tillage 植保机械 Sprayer 果园型 Special P2000 P5000 C5000 谷物精量播 Crop planter 液压翻转犁 Plow 悬挂式喷雾机 Mounted 特殊果园型 Isodiametrici P3000 P6000 C6000 蔬菜精量播 Veggi planter 深松机 Sub soiler 牵引式喷雾机 Pulled 紧凑多功能 Compact P4000 P7000 条播机 Pneum. drill 动力耙 Power harrow

18 阿波斯全球平台产品是突破海外战略市场的子弹 Global platforms are bullets to break through strategic markets

19 Brand positions 定位 Positioning 支撑点及传播话术 Rationales 环保 Eco friendly
ARBOS拉丁语含义：生命之源，树木 Source of life, tree ARBOS色彩：生命之绿 Green 意大利高端农业及食品行业 Italian food and agriculture industry 环保科技 ECO：节能减排科勒发动机、减排、子午 轮胎、电控、信息 Kohler 4f, radial tires, EE 操控便利和驾乘舒适 Comfort：人机工程、75dB驾 驶室 HMI, 75db silent cab 智能 Smart technology 农机具和拖拉机通过ISOBUS互联互通 整机电控技术、精量播种机电控技术 EE of tractor and seeder 信息技术 Information technology 全程 Full solution 拖拉机、收割机、农机具全系列产品 Full liner 农艺研究 Agronomic cycle：土壤、作物、肥料 soil, crop, fertilizer

20 大农业的八要素及阿波斯定位 8-element eco system of agronomy
种子、肥料、农药 Seeds, fertilizer, herbicides 1 气候 Climate 5 3 4 农艺 Agronomic process 作物 Crop 机具 Implements 6 2 土壤 Soil 农机 Machines 7 8 国家政策 Policies 农业生态圈目标 Objectives 粮食安全 Food security 经济利益 Economics 可持续性 Sustainability

21 十二五我们定义了阿波斯海外3+3战略市场 In 2015 we defined 3+3 oversea strategic markets

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