扶輪社的公關責任 Club Public Relations Responsibilities

Presentation on theme: "扶輪社的公關責任 Club Public Relations Responsibilities"— Presentation transcript:

1 扶輪社的公關責任 Club Public Relations Responsibilities
培養特別有興趣團體去認識扶輪 Cultivate the interest of groups who should be aware of Rotary. 防止或糾正錯誤的觀念 Prevent or correct misconceptions. 使所有媒體都有代表加入扶輪社 Obtain full representation of the news media in club membership. 第一次會議 Session 1 扶輪社公共關係─角色及責任 Club Public Relations– Roles and Responsibilities-A

2 公共關係責任 Public Relations Responsibilities
與媒體發展並保持良好的關係 Develop and maintain relationships with the media. 積極倡導扶輪社計劃與活動 Proactively advocate club projects and activities. 教育扶輪社員在公關上所需負的責任 Educate club members about their responsibility to promote public relations. 第一次會議 Session 1 扶輪社公共關係─角色及責任 Club Public Relations– Roles and Responsibilities-B

3 吸引正面媒體注意的活動 Activities that Attract Positive Media Attention
符合社區需求的服務計劃 Projects that address community needs 可以增加新聞報導機會的活動 Activities that highlight a larger news trend 由貴社支持的國際性服務計劃 International Service projects supported by your club 當地青少年參與的計劃 Projects that involve local youth 不尋常或傑出的主講人 An unusual or prominent speaker 一個傑出的社區成員的活動 Activities of a prominent community member 團體研究交換的參與者或大使獎學金學生的在另一種文化中的生活報告 A Group Study Exchange participant’s or an Ambassadorial Scholar’s account of life in another culture. 有強烈視覺效果的故事 Stories with a strong, visual element 第一次會議 Session 1 扶輪社公共關係─角色及責任 Club Public Relations– Roles and Responsibilities-C

4 準備與傳播媒體合作 Preparing to Work with the Media
瞭解欲宣傳新聞的相關事實 Know the facts of the story you wish to promote. 指定發言人 Name your spokespeople. 準備一份實況單 Fact Sheets Prepare fact sheets. 寫一份新聞稿或「媒體注意」 Write a news release or “media alert.” 第一次會議 Session 1 扶輪社公共關係─角色及責任 Club Public Relations– Roles and Responsibilities-D