UNIT 14 ON-LINE MARKETING Copyright  2010 Qinghua University Press PPTs t/a English for Marketing by Li Dongmei, Tan Ying, Jiang Xia, Wei Aiyun

AFTER LEARNING THIS UNIT YOU SHOULD BE ABLE TO: 1.Explain what E-commerce is. 2.Understand the benefits of on-line marketing. 3.Recognize methods of on-line marketing. 4.Rationally analyse challenges of on-line marketing. Copyright  2010 Qinghua University Press PPTs t/a English for Marketing by Li Dongmei, Tan Ying, Jiang Xia, Wei Aiyun

Do you have ANY on-line shopping experience? How was that? I. What is E-commerce? Eliciting question: Do you have ANY on-line shopping experience? How was that? Copyright  2010 Qinghua University Press PPTs t/a English for Marketing by Li Dongmei, Tan Ying, Jiang Xia, Wei Aiyun

E-commerce E-commerce is a term for any type of business, or commercial transaction, which involves the transfer of information across the Internet. Copyright  2010 Qinghua University Press PPTs t/a English for Marketing by Li Dongmei, Tan Ying, Jiang Xia, Wei Aiyun

What kinds of goods or services are appropriate of using E-commerce? Discussion What kinds of goods or services are appropriate of using E-commerce? What are not? Copyright  2010 Qinghua University Press PPTs t/a English for Marketing by Li Dongmei, Tan Ying, Jiang Xia, Wei Aiyun

What are B2B and B2C? B2B: business to business (commerce between businesses) B2C: business to consumer (commerce between a business and a consumer) Copyright  2010 Qinghua University Press PPTs t/a English for Marketing by Li Dongmei, Tan Ying, Jiang Xia, Wei Aiyun

Application Find the difference between and

What are the advantages of e-commerce over traditional methods? Faster More Convenient Cheaper Copyright  2010 Qinghua University Press PPTs t/a English for Marketing by Li Dongmei, Tan Ying, Jiang Xia, Wei Aiyun

How can people make payment when shopping on-line? Store-valued card (消费卡) (先充值，后消费） Credit Card (信用卡）（先消费，后还款） Debit Card （借记卡）（先存款，后消费） Cash （现金） Copyright  2010 Qinghua University Press PPTs t/a English for Marketing by Li Dongmei, Tan Ying, Jiang Xia, Wei Aiyun

The Benefits of On-line Marketing Low-cost (Why?) Scalability (What does it mean?) Desirable buyers (Who are they?) Copyright  2010 Qinghua University Press PPTs t/a English for Marketing by Li Dongmei, Tan Ying, Jiang Xia, Wei Aiyun

The Benefits of On-line Marketing Targeted message (有针对性） Broad and flexible reach(覆盖面广） Deep content （内容深入）） Unmatched tracking capabilities（跟踪客户能力强） Copyright  2010 Qinghua University Press PPTs t/a English for Marketing by Li Dongmei, Tan Ying, Jiang Xia, Wei Aiyun (14)–11

What is WorldPay？ 一种类似于支付宝的第三方支付平台 WorldPay是皇家苏格兰银行的一个子公司，成立于1993年,总部设在英国剑桥。该付款方式支持多种信用卡，例如：Mastercard, Visa, American Express，JCB等，以及其它各种支付形式。 Copyright  2010 Qinghua University Press PPTs t/a English for Marketing by Li Dongmei, Tan Ying, Jiang Xia, Wei Aiyun (14)–12

Various Kinds of Payments Credit card (信用卡） Debit card (借记卡，也叫银行卡） Bank transfer (银行间转账） Installment （分期付款） Standing order （自动转账委托。银行根据客户的指示，每月定期定额从客户的账户支出一笔费用，用以支付房租，购买基金定投等金额固定的业务。） Copyright  2010 Qinghua University Press PPTs t/a English for Marketing by Li Dongmei, Tan Ying, Jiang Xia, Wei Aiyun (14)–13

Various Kinds of Payments Direct-debit (直接借记。比如说我的信用卡每月有支出，如果我将我的信用卡与我的银行卡挂钩，那么每月的一定时候，银行就根据我的欠款额，将一笔费用从我的借记卡转到我的信用卡上，这就叫直接借记。与Standing order不同的是，Direct-debit的支出金额不是固定的，根据具体的费用确定。） Copyright  2010 Qinghua University Press PPTs t/a English for Marketing by Li Dongmei, Tan Ying, Jiang Xia, Wei Aiyun (14)–14

Advertisement 本章的Activity 2 是一则广告。 你看得出这则广告的语言与一般的语言有什么不同吗？ (14)–15 Copyright  2010 Qinghua University Press PPTs t/a English for Marketing by Li Dongmei, Tan Ying, Jiang Xia, Wei Aiyun (14)–15

Correction At page 166, there is a printing error. Can you find it? Copyright  2010 Qinghua University Press PPTs t/a English for Marketing by Li Dongmei, Tan Ying, Jiang Xia, Wei Aiyun (14)–16