International Hotels Corporation 晶 華 國 際 酒 店 股 份 有 限 公 司 公 司 簡 介

Formosa International Hotels Corporation

Section 1 Company Profile Section 2 Financial Section 3 Strategy

Company Profile

Company Profile Grand Formosa was established in 1976 as a five-star international tourism hotel. It is one of the top 20 hotels in Asia and the number one in Taiwan. Total Assets : NT$ 5,314 Million ( 2010.12.31 ) Shareholders’ Equity : NT$ 2,820 Million ( 2010.12.31 ) Capital : NT$ 798 Million ( 2010.12.31 ) No. of Employees : 1,175 Pax ( 2010.12.31 ) Revenue of 2010 : 3,518 Million Market Capitalization：NT$42,325 Million (USD 1,475 M.)

Company Profile 組織架構 股東 監察人 董事會 稽核室 董事長 集團財務長 專案部 企業發展部 執行長辦公室 集團執行長 租賃&行政管理部 專案部 企業發展部 執行長辦公室 人資副總 行銷公關協理 股東 董事會 董事長 集團執行長 稽核室 監察人 集團財務長 開發部 廚房 台北晶華酒店 總經理 宴會暨餐飲事業部總經理 達美樂事業 故宮晶華 晶華宴會廳 台北園外園 連鎖加盟事業部 太魯閣晶英酒店 館外餐飲部 口福堂 品牌開發 捷絲旅總經理 捷絲旅林森店 捷絲旅中華店 泰市場 WASABI MIHAN 101,美麗華 餐飲部總監 執行副總 俱樂部 餐廳服務 餐務部 安全部 工程部 行銷業務 部 房務部 客務部 行銷公關 財務部 人資 部 採購部 寶島晶華 捷食驛

Company Profile 晶華國際酒店集團 Hotel Group Banqueting & F&B Group   晶華國際酒店集團 Hotel Group Banqueting & F&B Group Chain Store Regent 全球麗晶酒店   Grand Formosa / Grand Silks 晶華酒店 Silks Place 晶英酒店 - Hualian Taroko 花蓮太魯閣 - Yilan 宜蘭 - Tainan 台南 - Kaohsiung 高雄 Just Sleep 捷絲旅 - Taipei 台北 Shin Kong Jasper Villa Xinyi 新光傑仕堡 Tomson Riviera 湯臣一品 Grand Formosa/ Grand Silks 晶華酒店館內宴會廳 Silks Palace 故宮晶華 Garden Villa 台北園外園 Outside Catering 外燴業務部 Mihan 101 三燔101 WASABI (台北101、新竹) Spice Market 泰市場 Mihan Miramar 三燔美麗華 桃園機場二航廈 (Just Café、Just To Go) Domino’s Pizza 達美樂 台灣 (134家) 北京 (12家) 上海 (6家)    7

Company Profile

Grand Formosa’s Honors 2010 ★ Next Media Magazine Top Service Award 2010 ★ Smart Travel Asia.com Top 25 List – Conference & Business Hotels 2010/01 ★ Travel Advisor . com Traveler's Choice Top 25 Hotels in Taiwan 2009 ★ Smart Travel Asia.com 2008/12 ★ Business Today Magazine Best Hotel In Taiwan 2008/11 ★ Next Media Magazine 2008/4 ★ Reader’s Digest 2007/11 ★ Next Media Magazine 2007/4 ★ Reader’s Digest 2007/3 ★ Asia Business Magazine Best Business Hotel In Asia 2006 ★ Asia Business Magazine Best Business Hotel in Taiwan

Financial

Comparison of Consolidated Group Revenue Unit:Millions NT$

Financial Summary (GFRT Only) Unit:Millions NT$

Revenue Breakdown by Segment 2010 Source: Company Information

客源比例 Year to Date December , 2010

Revenue Breakdown Unit:Millions NT$ Source: Company Information

Breakdown for G.O.P. Ratio Unit:Millions NT$

Financial Performance Comparison 2010 Unit : Million 公司 晶華 GFRT 國賓 Ambassador Hotel 六福 Leo Foo (Westin) 第一店 First 華園 Holiday Garden 萬企 Wan-Hwa Revenue 3,518 2,637 2,597 324 181 323 Net Profit 893 251 121 294 73 209 ROE% 32.40% 2.94% 3.11% 5.03% 8.4% 3.70% ROA% 20.14% 2.62% 1.94% 4.37% 6.17% 3.22% EPS (NT$1) 11.18 0.68 0.42 0.95 1.00 0.65 Source : Taiwan Stock Exchange

Financial Performance Comparison 2011 Q1 VS Financial Performance Comparison 2011 Q1 VS. 2010 Q1 (Regent Taipei Only) Unit:Millions NT$ 公司 晶華 Regent Taipei 2011 晶華 Regent Taipei 2010 Variance Revenue 881 869 12 Net Profit 312 225 87 ROE% 10.47% 8.06% 2.41% ROA% 5.72% 6.02% (0.3%) EPS (NT$1) 3.90 2.82 1.08

Financial Performance Comparison 2010 公司 泛海酒店ASIA STD HOTEL (皇悅酒店) 00292 凱聯國際ASSO INT HOTELS (凱悅酒店) 00105 遠東酒店FE HOTELS (遠東酒店) 00037 大酒店HK&S HOTELS (半島酒店) 00045 美麗華MIRAMAR HOTEL (美麗華酒店) 00071 晶華 REGENT TAIPEI (台北晶華) ROE 17.45% 30.81% 2.90% 10.09% 9.09% 32.40% ROA 13.26% 23.75% 2.36% 8.79% 8.22% 20.14% EPS 0.33 6.45 0.178 2.04 1.36 11.18 Source : Hong Kong Exchanges and Clearing Ltd.

Strategy

Formosa International Hotels Corporation Business Develop Plan Formosa International Hotels Corporation Hotels Group Banqueting & F&B Group Chain Stores

Hotels Group Grand Formosa / Grand Silks 晶華酒店(Taipei) 寧波晶華酒店(Ningbo)- pending Silks Place 晶英酒店 宜蘭 (Yilan) 花蓮太魯閣 (Hualian) 台南 (Tainan) 高雄 (Kaohsiung) - Management Just Sleep 捷絲旅 林森北路(Linsen N. Rd.) -70 Rooms 中華路(Zhonghua Rd.) -150 Rooms 高雄 (Kaohsiung) – 200 Rooms Silks Residence Jasper Villa -193 Rooms Tomson Riviera -288 Rooms

晶華酒店集團旅館事業部複品牌 Grand Silks Silks Place Just Sleep

Grand Silks Positioning： The ultimate in luxury; five-star international hotel Intercontinental architecture with Modern Chinese interior designs Over 300 guest rooms Targeted marketing: international business travelers and tourists Suggested room rate at USD300 or above per night Future development locations: Taipei, Shanghai ,Beijing, Ningbo, etc

Grand Silks Major facilities： Inclined ramp for cars to reach the Single-purpose hotel architecture Inclined ramp for cars to reach the second floor lobby Standard guest room size to be at least 12 pings Standard-sized ballrooms and conference halls Five or more onsite restaurants Spa, pool, fitness center and other recreational facilities

Grand Silks Positioning： Refined and premium five-star hotel; best in the city The local culture and characteristics of the city are incorporated into its architecture and interior designs 200 guest rooms or more Targeted marketing: international and local business travelers and tourists Suggested room rate at USD200~300 per night Future development locations: Taipei, Tainan, Kaoshung, Yilan, etc

Silks Place Major Facilities： Standard guest room size to be 8~10 pings Ballrooms and conference halls Three or more onsite restaurants

Just Sleep Positioning： Quality accommodations that is conveniently located near the hustle and bustle Stylish architecture and interior designs 200 guest rooms or fewer Targeted marketing: business travelers Suggested room rate at USD100 or more per night Future development locations: (in Taipei) Linsen N. Rd, Shimen, Taipei Main Station, East Taipei

Just Sleep Major Facilities： Standard guest room size to be within 10 pings Combined lobby and business center Simple buffet breakfast area

Banqueting and F&B Group Garden Silks Palace 故宮晶華 Villa 台北園外園 Outside Catering 外燴業務部 Wasabi 101 Wasabi Hsin Chu Spice Market 泰市場 Mihan 101 三燔101 Just Café at Airport Just to go at Airport Taiwan Cuisine & Snack at Airport Mihan Miramar 三燔美麗華

Chain Store Group 1. Taiwan – 123 Stores Domino’s Pizza 達美樂 2. Beijing – 10 Stores 3. Shanghai –5 Stores

The End Thank You!!