W. Chan Kim Renee Mauborgne Blue Ocean Strategy
13 years ago, Break the boundaries of existing industries and develop in a new and uncompetitive market. Rebuilding the market border Focus on the global rather than the number Surpass existing needs Follow a reasonable strategic order Overcoming key organizational obstacles Put strategic implementation into a part of the strategy
But we have space for development and improvement Many enterprises have formulated the blue ocean strategy and entered the market rapidly through innovation. The final result is not satisfactory. Help! the sea is getting red!
Blue Ocean Strategy “PLUS”
The strategy of creating blue ocean is not static but a dynamic process. The imitator will come sooner or later, and the blue sea will become a red sea sooner or later. This is a natural law.
The expansion edition tells the last principle of the blue ocean strategy, and it is also a more important principle: the principle of coordination. The author believes that there are three strategic propositions for a strategy to be successful: value proposition, profit proposition and personnel proposition. These three proposals provide an organizational framework to ensure that enterprise organizations develop and implement strategies in a holistic manner. If a strategy does not fully develop and harmonize the three strategic ideas, success is only temporary. The blue ocean strategy attaches importance to value innovation rather than technological innovation. These three ideas are the escort ships that guarantee the success of the strategy. The strategy of lack of coordination will eventually be eliminated by history.
扩展版讲述了蓝海战略的最后一个原则，也是比较重要的一个原则：协调性原则。 作者认为一项战略要取得成功，有三项战略主张非常重要：价值主张、利润主张 和人员主张。这三项主张提供了一个组织框架，确保企业组织以一种整体性的方 式去制定和执行战略，如果一个战略没有充分开发和协调这三项战略主张，成功 也只是暂时的。蓝海战略注重价值创新，而非技术创新，这三项主张是保证战略 成功的护航舰。缺乏协调性的战略最终会被历史淘汰。