Unit 1 Reading Advertisements

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1 Unit 1 Reading Advertisements
period 2 Language items

2 Lead in Video 1 Nowadays, we can find ads almost wherever we go. We are so _____to them. This video is a __________ advertisement, which uses words and pictures to _________people to buy Iphone4s and _______in the idea that it is the best product.However,we must be ______of the skilful methods used in ads. Even if an ad doesn’t lie,it doesn’t mean it is ________.We must not ____for this kind of trick! used commercial persuade believe aware innocent fall

3 Video 2 Not all ads play _____on us though. The second video is a ____________ advertisement, which is run for free, and is _____ to encourage us to take actions to protect our earth. Our government has been using _____ to educate people for many years. When it _____ to ads, we must all use our intelligence and not be a _____ to them! tricks public service meant PSAs comes slave

4 newspapers, magazines, the Internet, radio, TV
be used to Advertisements newspapers, magazines, the Internet, radio, TV CAs PSAs persuade educate 要求学生复述课文内容，是在有效输入语言的基础上进行的输出活动，对学生的表达提出了更高要求。这样不仅能增强学生的语言实践量，也有助于培养学生运用英语思维的习惯，提高语言综合运用能力。 believe in be meant to be aware of play tricks on innocent fall for

5 be used to persuade believe in be meant to be aware of innocent
Language items Group Name Group Leader be used to Beyond 高萱 persuade believe in 复仇者联盟 曾森垚 be meant to Mountaintop 黄乐达 be aware of 来火的青春 纪湘雨 innocent Zero 吴黛雅 fall for Ambulance 翟乐萌 play tricks on 花之韵 周惠

6 be used to Consolidation: Language items Group Name Group Leader
Beyond 高萱 Consolidation: Ex: The new machine _____production. However I_____it. A. is used to increase; am not used to controlling B. is used to increasing; don’t used to control C. used to increase; don’t used to control D. used to increasing; am not used to control

7 persuade believe in Language items Group Name Group Leader 复仇者联盟
曾森垚 Consolidation: I ____ him to go with me, but I failed at last. A. managed to persuade B. succeeded in persuading C. tried to persuade D. gave up persuading Practice: believe/believe in I don’t ________ ghosts. I _______ that stories of ghosts were made up by human beings. believe in believe

8 This software___________ from being attacked by viruses.
Language items Group Name Group Leader be meant to Mountaintop 黄乐达 Consolidation: This software___________ protect the computers from being attacked by viruses. is meant to

9 ______you ________the importance of learning a foreign language?
Language items Group Name Group Leader be aware of/that 来火的青春 纪湘雨 Consolidation: 你意识到学外语的重要性了吗？ ______you ________the importance of learning a foreign language? Are aware of 我很清楚吸烟有害健康。 I’m _____________smoking is bad for our health. well aware that

10 What I said was __________.I didn’t mean to hurt her feelings.
Language items Group Name Group Leader innocent Zero 吴黛雅 Consolidation: 我说的话是无恶意的，我不想伤害她的感情。 innocent What I said was __________.I didn’t mean to hurt her feelings.

11 fall for Language items Group Name Group Leader Ambulance
翟乐萌 Consolidation: 图解fall的短语 fall into 陷入；养成；开始 ；渐渐 fall behind 落后；落伍； 落在后面 fall off 从……跌落，下降， 衰退 fall down 倒下；落下； 掉下；病倒；失败 fall over 摔倒 从……跌落，下降，衰退

12 You should be clever enough not to fall for his tricks. to be tricked
fall down: The plan fell down because it proved to be too expensive. fail fall into sth: You can not fall into the bad habit—smoking a lot. develop sth. fall off: The production has fallen off since last month. decrease fall for sth.: You should be clever enough not to fall for his tricks. to be tricked

13 The teacher asked us not to ___________each other any more.
Language items Group Name Group Leader play tricks on 花之韵 周惠 Consolidation: 老师要求我们不要再捉弄对方了。 The teacher asked us not to ___________each other any more. play tricks on

14 sentence structure (1)Nowadays, we can find ads almost wherever we go.
Consolidation: 无论走到哪里，你都应该努力工作。 Wherever you go ___________________,you should work hard. ______he goes, the poor young man is ready to accept whatever help he can get. Whichever B. However C. Whatever D. Wherever

15 sentence structure (2)Not all ads play tricks on us. Consolidation:
not+both,every,everything,everybody,everywhere _______the people are in favor of the plan.=All the people are not in favor of the plan. Not all 并不是所有的人都上广告的当。 Not all fall for tricks _______the people _______the ______of the advertisement.

16 sentence structure (3) Our government has been using PSAs to educate people for many years. have\has+been+doing…+for\since+ 自1986年以来他们一直住在这里。 have been living They ______________here since 1986. -How can you keep slim as a mother of two sons? I ________in the gym for years. A. have worked out B. have been working out C. have worked on D. have been working on

17 sentence structure (4) When it comes to ads, we must all use our intelligence and not be a slave to them! 1.________________ politics, I know nothing.（当谈到政治的时候） 2._______________ he is really an expert in the field.（当谈到修车的时候） When it comes to When it comes to repairing the car,

18 Consolidation: 3. I never ________ God.
be used to play tricks on be not meant to believe in be aware of fall for 1. I _________ getting up early in the morning. 2. I will never ______ the words of door-to-door salesman. 3. I never ________ God. 4. She __________ the danger around her. 5. Don’t __________ me! I am angry! 6.These words _____________hurt you, but to encourage you. am used to fall for believe in is aware of 这一练习形式可帮助学生在一定的语境中巩固记忆文章中的短语和习惯用法，并有助于培养语感，并有助于写作能力的提高。 play tricks on be not meant to

19 Discussion and writing
Work in groups of 4: Discuss and write a short paragraph. 1.Topic: What effects do advertisements have on us? You can choose to write good effects or bad effects of advertisements Try to use words and phrases on the blackboard Each group choose one student to present your writing to the class.

20 writing: What effects do advertisements have on us?
Nowadays, we can find ads wherever we go. We are so used to them. _____________________________________good effects____bad effects_______ ___Firstly,_________Firstly,_____________Secondly,_______Secondly,____________Furthermore,____Furthermore,__________________________________________________________________________ To sum up ,when it comes to ads, we must all use our intelligence and not be a slave to them!

21 Homework Finish the exercises of Parts A1 and A2 on Page 90 .
Preview word power and finish the related exercises.

22 Thank you!