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主 講 人: 任 立 中 博士 國立臺灣大學管理學院國際企業學系暨研究所副教授
2019/11/4 電子商務的資料庫行銷策略 主 講 人: 任 立 中 博士 國立臺灣大學管理學院國際企業學系暨研究所副教授
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Concepts and Strategies in e-Marketing PART II:
Decision Models for Strategic Database Marketing (Data-Driven Market Analytics) PART I: Concepts and Strategies in e-Marketing PART II: Cross-Selling Strategies in e-Marketing PART III: Continuity-Selling Strategies in e-Marketing PART IV: Knowledge Discovery and Management in e-Marketing 2019/11/4
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被動式行銷(Reactive Marketing)
Consumer orientation Outside-in perspective Demand determines the supply Strategic focus WWW 2019/11/4
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主動式行銷(Proactive Marketing)
Competitive orientation Inside-out perspective Supply shapes demand Strategic focus WWW 2019/11/4
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互動式行銷(Interaction Marketing)
Relationship Orientation Dynamic perspective Supply inter-locks demand Strategic focus WWW 2019/11/4
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連鎖式行銷(Chain-reaction Marketing)
Network orientation Future perspective Neural Supply-Demand System Strategic focus WWW WWW WWW 2019/11/4
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