International Business 孙凤 sunfeng3386@126.com

Aims of this course To learn some Business English To learn some new Business knowledge

Preparation for this period Find out some information and comment about the movie The Treatment Gua Sha（《刮痧》）and, if possible, watch the movie.

Definition: Scraping of the back and other areas to release blocked Qi (energy) and to cure other illnesses. Gua means “to scrape” and Sha means “red skin rash” (in other words, the result of the Gua). Cures: Gua Sha is used to cure the common cold, flu, bronchitis, asthma, headaches, fevers, chills, cough, abdominal complaints, diarrhea, as well as chronic disorders involving pain and blocked Qi. Technique: The practitioner uses a section of cow horn or a wooden scraper to scrape the back, neck, buttocks and limbs. Oil is used as a lubricant on the skin to lessen the pain of the scraping.

A Chinese couple were deprived of the customody of their son in USA

After years of hard work, Xu Datong, a Chinese immigrant to the US, has finally achieved success as an outstanding video game designer. With his promising career and loving family, he feels he has become a true American. Datong’s father comes over from China, and uses a traditional Chinese medical technique, called guasha, to treat Datong`s son, Dennis. Unexpectedly, an American doctor thinks the bruises on Dennis` back left by the guasha treatment are signs of child abuse.

The American hospital staff accused the parents of child abuse and took away their son. The American justice system takes control of the case and exaggerates every possible cultural misunderstanding. The film gets intense after the father "kidnaps" his own son from a welfare shelter. As the police chases after the run-away father, the media also jumps into the mess. In the end, the child's grandfather somberly leaves the United States, and the father has no choice but hands over his son to the authority.

刮痧(2002) - 故事梗概  电脑动画设计师许大同与妻子简宁到美国奋斗八年，两人都事业有成，儿子丹尼斯聪明可爱，是夫妻俩的宝贝。老父亲从中国来看望儿子一家人，可许大同为了尽快融入美国社会，在儿子面前只讲英语。 爷爷与孙子在家，丹尼斯偶有不适没去学校，爷爷不懂英文，便用中国传统的刮痧疗法为孙子治病，很快就好了，大家都没放在心上。 一天，丹尼斯不慎碰伤，大同将他送到医院，医生在为孩子检查时看到背上紫红色的刮痕，不知是什么原因，认为大同虐待孩子，报告了保护儿童权益的机构，该机构以虐待儿童的罪名将大同送上法庭，由于大同拿不出刮痧是中医的一种治疗方法的证据，法院判丹尼斯由儿童福利院监管。 许大同气愤之余提出上诉，他拼命举证自己是如何爱自己的儿子，可由于文化背景的不同；控方律师的举证：妻子难产时，他因工作忙没到医院陪；儿子与公司老板的儿子玩游戏冲突时，他打了儿子一巴掌；为了父亲的事他将睡觉的儿子独自放在家里；甚至他设计的动画游戏中歌颂孙悟空也遭到指责……，这些许大同认为理所当然的事竟然都成了对他不利的证据，他忍无可忍，愤怒地扑向控方律师。 官司输了，工作丢了，为使孩子能尽快回家，他与妻子分居，一家人陷入了悲痛、无奈之中。 圣诞之夜，思子心切的许大同身穿圣诞老人的服装，冒险从外面爬楼进了自己的家，与丹尼斯拥抱在一起，用行动证明了自己对儿子的爱，感动了到场的警察和所有的人，弥合了中西方文化的误会与冲突。

discussion on the movie oduction Group discussion on two questions: 1. Who is to blame for bringing about so many troubles and so much misery to that Chinese family? 2. What is the most impressive scene for you ?(5 minutes)

To sum up, no one is to blame To sum up, no one is to blame. It is the differences in the Chinese and American cultures that cause misunderstanding and hurt. We should also realize, however, love and affection among men, sometimes and to some extent, though, can surpass the cultural misunderstandings and conflicts.

CULTURE A Talk about the following questions (3-5 minutes) : What is CULTURE? What does CULTURE include?

A definition for reference Culture—the customs, beliefs, art, music, and all the other products of human thought made by a particular group of people at a particular time. (What do those italicized parts imply?) Cultures always vary from one group of people to another . A group of people’s culture may change along with the changes of times.

A more formal definition of Culture An integrated system of learned behavior patterns that are characteristic of the members of any given society.

Beliefs—Buddhism, Christianity, reincarnation,… more examples, please?

Customs—Spring festival, Christmas, … more examples, please?

Art— More examples, please?

Eating

The elements of culture Language Verbal Nonverbal Religion Values and attitudes Manners and customs Material elements Aesthetics Education Social institutions

Verbal language Language has been described as the mirror of culture. Messages are conveyed by the words used, by how the words are spoken(eg. Tone of voice), and through nonverbal means such as gestures, body position, and eye contact.

The following are some nonverbal signals of China and US The following are some nonverbal signals of China and US. Please talk about their implications and the misunderstanding they may cause when used in different cultures.

More examples are welcome

Roman Arena and thumbs Juvenal refers to the Roman custom of spectators’ voting on the fate of wounded gladiators with their thumbs. You may think a gladiator would appreciate the crowd’s “thumbs up”, but exactly the opposite is true. Where we give thumbs up as a sign of approval, it meant death to its Roman recipient; much to the crowd’s delight. Thumbs down, signified “swords down,” which meant the loser was worth more to them alive than dead, and he was spared apparently so he could make up for his disgrace the next time he appeared in the arena. Keep this in mind the next time you give someone the “thumbs up” sign

Functions of language 1. To gather and evalue information 2. To get closer to local society 3. To communicate within and outside companies. 4. To better understand contexts.

“tabling a proposal” US: delay a decision British: immediate action

“by the end of the day” British: when they have completed the job Literally: within 24 hours

“bombed” British: success US: failure

“抻” 拽一拽 等一等

Religion Christianity Islam Hinduism Buddism Confucianism

山东大学老校教堂

Christianity Catholicism: questions making money Protestantism: emphasizes the importance of work and the accumulation of wealth. Question:Do you think there is any relationship between religion and a country’s development?

The Great Mosque in Mecca

Muslim Women

Islam Fatalism and traditionalism have deterred economic development in countries observing the religion. Question： How can cosmetics be best sold to Muslim women?

印度教圣城瓦拉纳西之恒河畔一瞥。

瓦腊纳西大学中的印度教寺庙 印度教传统的“卐”字旗迎风飘扬。

Hinduism Individual effort is hampered Family is important Question: How can religion affect consumption patterns?

四臂观音

Buddhism The aim is to achieve a spiritual state marked by an absence of desire. How can it affect the economic development?

Standard sculpture of Confucius

Confucianism A code of conduct rather than a religion Loyalty and relationships

吾十有五而志于学,三十而立,四十不惑,五十而知天命,六十而耳顺,七十而从心所欲,不逾矩. 德不孤,必有邻. 不在其位,不谋其政.

于丹 《论语心得》 值得一读