International Exhibition Unit Sixteen

Unit Objectives After studying this unit, you should understand the fuzziness-related tactics and fuzziness scale in interpreting. find ways to improve your interpreting skills and performance. master the basic words and expressions about international exhibition. know some cultural background knowledge about international exhibition.

Preparing --Warm-up Exercises You are going to hear a short passage followed by two versions of interpretation. Compare them and make some comments.

Preparing --Skills Presentation Encoding Training (VII): Fuzzy Interpretation III Fuzziness-related tactics Generalization Approximation Abbreviations Parrot-repeating Omission Substitution Paraphrasing Fuzziness Scale

Preparing --Phrases Interpreting English to Chinese Expo trade show exhibitor’s profile participation fee participation procedures register / sign up registration fee  exhibition space scope of Exhibit exhibition area 博览会 商展 参展商情况 参展费用 参展程序 报名 报名费 展台 展出领域 展区

Preparing --Phrases Interpreting exhibition reserve a spot / booth freebies demo theme zones organizer sponsor overseas supporter Application Procedures for Holding Exhibitions make sale Chinese to English 展览会 预订一个摊位 赠品 演示 主题区 主办单位 赞助单位 海外支持单位 举办展览的申请程序 达成交易

Preparing --Sentences Interpreting English to Chinese 展销会期间，交通，海关清关和仓储对参展商都很重要． 每一个销售人员在产品介绍的时候都要注入自己的个性特点． 销售人员应该熟悉产品，这样才能交流过程中作到生动有力． 这款手机的货号越高，代表它的性能更先进． 在两天的展销中，我们有全面的展销计划．

B. Chinese to English Thank you for the catalogues you sent to us, which we find very informative. I am sorry this product is already discontinued. You could have a presentation of your products every hour or two. And at the same time, you could prepare some freebies. What kind of presentation is more attractive, individual or a group?

Performing --Decoding (Note-taking)

Performing --Memorizing (Story-retelling) Listen to the recordings of Text A again. Try to catch more details and improve your notes. Then retell the speech in your own words with the help of your notes.

Performing --Encoding (Message Reconstructing) 今天深圳高科技交易会的开幕，标志着深圳高科技逐渐成熟起来。它向我们清晰全面地展示了深圳市,乃至全中国高科技的发展和进步。 除了它的教育意义外，本次博览会还可以为不远千里的朋友和本地的朋友, 为厂家和顾客之间搭起一个交流的平台。 这个平台同时为双方提供了机会, 清楚认识自己角色和兴趣, 以及双方的相互依存。这次交易会同时给了我们一个好机会，与海外的朋友见面交流，向他们展示中国的科技发展水平，以及介绍我们碰到的各类问题。 ……

Performing --Coordinating (Field Interpreting) China Plastic & Rubber Exhibition International Expo Center theme zone space allocation first-come, first-served, right forwarding customs clearance storage 中国塑胶展销会 国际展览中心 主题区 展位分配 先来先得 托运 海关清关 仓储

Packaging --Interpreting and Assessment The World Exposition trade fair major event  no doubt 世博会 贸易展览会 盛事 无疑

Packaging --Interpreting and Assessment

Packaging -- Feedback and Comments Aims of this Unit Student’s Feedback Teacher’s Comments The candidate has met the standard, knowledge and skill requirements. Candidates: ___________________ Date ___________________ Assessor: ____________________ Date ___________________

Assignment --Simulation Exercises Work in groups. Role-play the following situations with your partners, acting as the Chinese speaker, English speaker and the interpreter respectively. One group will be invited to perform in class. Situation A Two of the students will discuss the size, location, transportation, and facilities of the Hi-tech Fair and Shenzhen. One tries to be the manage from a foreign company, the other tries to be the organizer of the exhibition, the third student will be their interpreter. Situation B One of the students will be giving a brief introduction to one of the exhibition centers in your city. Another student tries to be his / her interpreter.

Points to Remember Seven fuzziness-related tactics are introduced in this unit: Generalization; Approximation; Abbreviation; Parrot-repeating; Omission; Substitution; Paraphrasing. While applying the fuzziness-related tactics, interpreters are to make sure that the fuzziness scale is not exceeded.